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Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
Статья о минусах NPS в качестве измерителя лояльности аудитории или её удовлетворённости продуктом.
design  marketing  analytics  nps  metrics 
12 minutes ago by gevorg
Google Analytics Academy
Improve your Analytics skills with free online courses from Google.
google  Analytics  academy 
yesterday by hlennard
Cloud ERP isn’t a handshake deal – it’s a value extraction challenge. Here are the stages.
"Cloud ERP benefits don't just happen - you have to earn them. Here's the value stages I've charted from years of customer interviews - and the debates I've had about them."
analytics  planning  and  data  analysis  cloud  erp  financials  supply  chain  platforms  -  infrastructure  architecture  digital  enterprise  in  the  real  world 
yesterday by jonerp
How to Choose the Right UX Metrics for Your Product
Статья Kerry Rodden о фреймворке HEART-GSM (Happiness, Engagement, Adoption, Retention, Task Success — Goas, Signals, Metrics), использующемся в Google Ventrues для выбора метрик.
design  management  metrics  analytics  google 
yesterday by gevorg
How to choose the right UX metrics for your product
Статья Kerry Rodden о фреймворке HEART-GSM (Happiness, Engagement, Adoption, Retention, Task Success — Goas, Signals, Metrics), использующемся в Google Ventrues для выбора метрик.
design  management  analytics  metrics  google 
yesterday by gevorg
Kevin Hillstrom on Twitter: "1 - Ok, it's time for a thread / story about analytics. Start by reading the Principle below.… "
10 - During my 6-month study period, my team executed an A/B test. "A" got discounts/promotions for 6 months, "B" got nothing for 6 months.

Guess what?

Spending between A/B was IDENTICAL!! The same!

"B" profit went THROUGH THE ROOF!
ecommerce  analytics  tweetstorm  kevinhillstrom 
2 days ago by 1luke2

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