agency   58660

« earlier    

Why the return of Animal Crossing feels so good - Polygon
"THE POWER OF NICE

A seemingly-unrelated selection of shows and movies in the past few years have each gained their fair share of critical acclaim, popularity and financial success, all linked by one common trait: They’re unrelentingly nice.

The Paddington movies have both found massive critical and box office success, all while essentially being feature-length commercials about the virtues of being polite and kind. Paddington 2 is currently the highest-rated Rotten Tomatoes movie of all time, usurping Toy Story 2’s record of the most consecutive certified Fresh ratings from reviewers. The total number of tracked positive reviews for Paddington 2 is 205, compared to zero negative reviews, for those counting at home.

Won’t You Be My Neighbor?, a heartfelt and straightforward documentary about the life and work of Mister Rogers, is now the highest-grossing biographical documentary of all time.

[embed: https://www.youtube.com/watch?v=FhwktRDG_aQ ]

But this trend (can I call it “nicecore?”) isn’t just limited to theatres.

On the small screen, NBC’s Making It, which may be the first craft-based reality competition show I’ve ever seen, pulled in millions of viewers over its six-week summer run and was just greenlit for a second season. And on Netflix, there is the runaway success story of the Queer Eye reboot, which, on top of effortlessly conveying a message of positivity, kindness and betterment through self-care, also won three Emmys this year. It was nominated for four.

The trend of Nice Media seems to be the sun-filled, hopeful answer to the negativity and division offered nearly everywhere else. No single video game series encapsulates that sense of safe, intentional and welcoming niceness like Animal Crossing, and it has been doing it for almost 20 years.

BELLS AND WHISTLES

There is no game quite like Animal Crossing, which makes it hard to properly explain and even harder to recommend. Most people won’t share your enthusiasm when you sit them down and tell them that the minute-to-minute gameplay mostly involves harvesting fruit, paying off personal debt to an enterprising raccoon, and delaying your Saturday night plans to make sure you can watch a dog play guitar.

But at its core, Animal Crossing is about living in a small town composed entirely of anthropomorphic animals. Sometimes you’re a villager, and sometimes you’re the mayor. What you do from there is up to you.

It shares the general God’s-eye-view life simulator vibe of The Sims, but it’s way less interested in letting you micromanage a neighborhood of people. Instead, it gives you direct (but decidedly less omnipotent) control over a single villager’s life.

[embed: https://www.youtube.com/watch?v=rJ6eGtsgbfM ]

While it can be just as surprisingly addictive and compelling as farming games like Harvest Moon, Story of Seasons and Stardew Valley, the looming threat of bankruptcy is the driving force of those games, compelling every player in the same direction of a more profitable farm. Meanwhile, Animal Crossing is happy to let your debt remain unpaid forever, and your villager has no discernible job or occupation. At least until New Leaf shoved you into the world of municipal governance.

The only real goal in these games is to pass the time in the best way you see fit; the endgame is to be happy. Along the way, like most fans of the series, you’ll likely find yourself having your own moments of emotional connection with the game. Everyone ends up with their own personal Animal Crossing moments, and those personal stories are a huge reason why people love the games as much as they do.

Feel free to share your own stories in the comments. I’m going to start with some of my own.

SMALL TOWN STORIES

My time with Animal Crossing goes all the way back to the GameCube original, a game that announced its humble intention to take over my life right on the front cover. The game’s save files were so large that they required an entire 59-block memory card’s worth of space, so that initial release came bundled with its own memory card as a gesture of practical kindness.

That memory card would soon hold a world that I relied on in a very direct way.

I went through a months-long depressive episode near the tail end of my sophomore year of high school, thanks to a mixture of hormones and early-era cyberbullying. I did all my schoolwork remotely, and spent my days either visiting a child psychologist or playing the GameCube. I would send letters to my villagers (specifically Rasher, Pierce and Goldie) about how sad, lonely and suicidal I was feeling.

They would send me carpets and shirts in return; that’s just what Animal Crossing villagers do. And it helped, especially since they would remember if I didn’t visit them for a few days. The game would tell me, specifically, how many days it had been since I had last interacted with it. It kept me accountable, made me feel needed and got me through a difficult (but all-too-common) part of my teenage years.

While reminders to come back to games are now common in the age of mobile gaming, Animal Crossing never felt like a nag. It was a relationship that gave as much as it asked me to give, and it held me accountable when even playing a game felt like it would be too much.

This trend would continue throughout my life, with major emotional moments supported and enhanced by my time in a virtual village. Animal Crossing: Wild World was there when I was dealing with constant insomnia-inducing stress nightmares during my time in university, with soothing music and absolutely no judgment about my sleep patterns.

[embed: https://www.youtube.com/watch?v=_ITM1vFiV6U ]

My New Leaf town was a monument to the people I loved at the time: fruit trees from a visiting friend, rare Nintendo-specific items from my brother, and clothing and letters from my partner at the time. The town was also essentially abandoned during our breakup, left for Isabelle (the player’s Deputy Mayor and the newest addition to the Smash Bros. Ultimate roster) to run during my years-long absence.

I logged back in when the game updated two years ago. And although Isabelle remembered the exact number of days I had been gone, the damage wasn’t beyond repair. My house was filled with roaches, but they could be cleared out within a few minutes. The once-pristine fields of Fürville had become overgrown with weeds, but a helpful sloth would cheer you on as you removed them or, for a small fee, get rid of them all for you overnight. Friends would move away, but they’d always send a goodbye letter, and new villagers would be eager to greet you and start virtual relationships.

There is no way to win in Animal Crossing, but that also means there’s no way to lose. Life in your village goes on without you, but it always welcomes you back.

A PLACE TO CALL YOUR OWN

The most valuable currency in Animal Crossing is time. An hour in the game is the same as an hour outside of it, so the game marches to the beat of your own life. At the same time, there is no real way to grind out progress in these titles, because they’re about patience; in fact, they seem to actively punish players who try to rush.

You cannot make a tree grow faster, but you’re liable to destroy your flower gardens or wear grass down into dirt paths by running through your town instead of walking.

You can have all the bells in the world, but you’re limited by the rotating daily stock at each of of the shops. You can catch bugs, go fishing and dig for fossils for hours each day, but you’ll still have to live through four real-world seasons to see them all. The game has its own pace, and you have to give into it if you want to get everything it has to offer. Few games are as capable of slowing us down, a trait that is sorely needed when everything else seems to be speeding up.

All of this — the emphasis on patience, the freeform approach to player agency, the overwhelming sense of forgiveness and kindness that stretches from the game’s systems to its text — combines to make a game that is, above all else, nice. And this commitment to niceness makes it an oasis of positivity in an increasingly reactionary and fragmented media landscape.

[embed: https://www.youtube.com/watch?v=kEJXS0MiKOA ]

Won’t You Be My Neighbor? transports you to a reality of kind actions and good deeds — for 93 minutes. The entire run of Queer Eye currently consists of 16 episodes and one special; you could charitably watch the whole thing in a weekend (if not an afternoon). Making It is only six episodes long, and won’t return for another year. This gathering wave of nicecore media is truly a gift, but it’s finite and fleeting — a few welcome drops of clear, cool water in an overwhelmingly murky bucket.

But the most powerful thing Animal Crossing offers us is an experience that doesn’t end after an hour or a season, but stays with us for as long as we need it. Because what we remember about these games are how they made us feel, and the stories they left us with long after we left our villages behind. They made us part of a community, and that community felt welcoming and generous.

Most games are power fantasies, and the easiest kind of power to convey is violence. They’re all about enforcing your will on the world through straightforward, goal-oriented action. And that’s enjoyable, without a doubt. But Animal Crossing offers a different sort of power fantasy: a world where you have unlimited kindness to spare, and you’re never punished for it. That doesn’t happen in real life; even Mr. Rogers’ funeral was picketed.

If nicecore is the natural artistic reaction to the state of the world, then it’s all too fitting that Animal Crossing should return and claim its throne (or, more likely, its comfortably weathered armchair) as the nicest franchise in gaming history.

It has been sorely missed."
2018  animalcrossing  nintendo  games  gaming  videogames  nicecore  niceness  fredrogers  mrrogers  mikescholars  paddington  paddingtonbear  small  slow  time  care  caring  power  violence  patience  agency  kindness  forgiveness  pace  play  presence  friendship 
yesterday by robertogreco
HAWRAF
HAWRAF is a new design studio. They create work that deals with communication, interaction, and creative accessibility.
design  webdesign  inspiration  agency  portfolio  branding  logo 
3 days ago by natetharp
MING Labs
Homepage of a design agency
Agency  CoolWeb 
4 days ago by charlsy
Badaboom Berlin – Interactive Playful Installations
BADABOOMBERLIN | Kultur- und Kreativpiloten Deutschland
kids  agency  play  berlin  installation 
4 days ago by andrewn
: : Anderson Design Group : :
US design agency creating illustrations for postcards / posters e.g. national park service
usa  design  posters  national_parks  illustration  agency  postcards 
5 days ago by navegador
Design and branding studio | Work in Progress
ノルウェーのエージェンシー。z-indexと背景色のつかいかたセンス。
webfont  portfolio  foreign  agency  motion 
5 days ago by vgt

« earlier    

related tags

'first  2018  3d  add-to-list  advertising  against  agencies  agency:gusto  agency:rallyinteractive  agentur  ai-ethics  ai  aid  albert_bandura  alexa  all  amsterdam  analytics  and  animalcrossing  appeal  ar  art  article  augmentedreality  austin  automation  berlin  box  brand  branding  business  by:andybudd  by:gregdunlap  canada  care  career  caring  cgi  choice'  choice-feminism  company  conference  conference:drupalgovcon  confirms  consultancy  consulting  content  contentstrategy  coolstuff  coolweb  crash  creative  crowd  cuts  danish  dashboard  data  design+build  design  design_digital  development  digital  digitalproduct  director  discriminated  django  dope  drupal  dublin  eeg  end  estate  ethnography  examples  experiences  facebook  federal  film  filmmaking  for  foreign  forgiveness  fourth  fredrogers  free  friendship  from_site-inspire  funding  games  gaming  germany  glasgow  google  government  graphicdesign  growth  guteseiten  history  humor  illustration  in  initiative  inspiration  instagram  installation  ireland  irving  is  italy  jobs  kids  kindness  kyrie  law  lead  lesson  list  logo  machinelearning  management  marketing  mc  media  mikescholars  motion  motiondesign  mrrogers  national_parks  new  nicecore  niceness  nintendo  nyc  onboarding  optimisation  organisation  organisational  outcome  pace  paddington  paddingtonbear  pagespeed  palestinian  parentalleave  parenting  patience  photography  play  portfolio  postcards  posters  power  pregnant  presence  principles  product  production  productioncompany  project-management  purpose  python-powered  quark  raised  random  reference  refugees  relocation  rendered  reportedly  research  resource  richardward  richward  sales  says  sciaf  screamingfrog  scrolling  second  seo  shopify  slack  slow  small  social  socialmedia  software  startup  story  storytelling  strategy  studio  sustainability  sustainable  talk  teambuilding  technology  texas  themes  third  time  tldr  to  transport  transportation  typography  u.s.  uk  un  urban  usa  videogames  violence  visualisation  voxable  wagtail  wagtailsite  walmart  web  webdesign  webdeveloper  webfont  website  wee  why  wordpress  workculture  workers  workflow  york's  £3.2m 

Copy this bookmark:



description:


tags: