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Meet Campaign US' 2017 Digital 40 Over 40 | Campaign US
An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly on digital skills.
agencies  olderpeople 
13 hours ago by dancall
IPA’s new Future of Agencies report reveals opportunities for agencies to combat commoditisation
The development of new agency propositions, capabilities and talent, are the only defence against the ongoing pressures of the commoditisation of agencies and the pressures of short-termism. This is according to the findings of a new IPA report, launched in association with Econsultancy at Advertising Week Europe.
agencies  future  reports 
18 hours ago by dancall
Agencies of the future must be defined by 'systems and empathy'
One of the report’s core considerations is the potential conflict between “systems and empathy” within agencies and how this dynamic could shape the future. It notes that there is a great deal of value that agencies can offer clients through the application of ‘systems’ such as data, technology and “technical delivery at scale”, but also value in the empathetic qualities that they can bring, such as “human-centred insight” and creativity.
“Systems-empathy is not a binary choice for agencies,” the report says. Those interviewed for it “echoed again and again the need for agencies to have awareness and degrees of understanding right across this spectrum, and to consider carefully how they bring these two very different dynamics together to create propositions and positioning”.
agencies  future  futureofwork  advertising 
20 hours ago by dancall
An independent state of mind: What does going it alone in a sea of networks mean for indies? | The Drum
via Pocket - An independent state of mind: What does going it alone in a sea of networks mean for indies? - Added November 13, 2014 at 12:54PM
IFTTT  Pocket  agencies  businessmodel  independent 
yesterday by lgalli
Advertising can be ambitious again, but we need to rethink agency structure | Media Network | The Guardian
via Pocket - Advertising can be ambitious again, but we need to rethink agency structure - Added February 26, 2015 at 10:41PM
IFTTT  Pocket  advertising  agencies  agencylitselect  analysis  businessmodel  digital  marketing  performance 
yesterday by lgalli
State of the Agency Market: What You Need to Know | Agency News - AdAge
via Pocket - State of the Agency Market: What You Need to Know - Added April 27, 2015 at 11:47AM
IFTTT  Pocket  2014  2015  advertising  agencies  agencylitselect  analysis  data  digital  key  figures  publicis 
yesterday by lgalli
Auditing Your Agency's Business Model
via Pocket - Auditing Your Agency's Business Model - Added July 14, 2015 at 03:16PM
IFTTT  Pocket  agencies  businessmodel 
yesterday by lgalli
The Drum's New Year Honours 2015: Top agencies, deals, startups and innovators | The Drum
via Pocket - The Drum's New Year Honours 2015: Top agencies, deals, startups and innovators - Added December 23, 2015 at 12:37PM
IFTTT  Pocket  2015  agencies  best  dsp  expand  havas  heineken  innovation  madebymany  mofilm  product  programmatic  tubemogul  vollebak 
yesterday by lgalli
Who Will Control Future Of Marketing When It Becomes Digital And Data-Driven? 03/23/2017
The wrestling over measurement, environment and technology is all about who will get paid when companies need help acquiring customers. To marketers and agencies, the large digital marketing platforms are “walled garden” oligopolies, which are getting stronger by the day. Marketers work with those companies because they are very efficient, delivering scale and results that they can’t find elsewhere. As you would expect, marketers want more competition among these suppliers. They don’t like being so dependent on these platforms.
advertising  technology  targeting  agencies  trends  future 
3 days ago by dancall
Ad Agencies and Accountability – Stratechery by Ben Thompson
Big brands, meanwhile, should expect more from their agencies: paying fees so an agency can take out an ad on Google or Facebook without taking the time to do it right is a waste of money — and, when agencies are asleep at the wheel as The Times demonstrated, said spend is actually harmful.

Above all, what Sorrell and so many others get so wrong is this: the Internet is nothing like traditional media. The scale is different, the opportunities are different, and the threats are different. Demanding that Google (and Facebook) act like traditional media companies is at root nostalgia for a world drifting away like the smoke from a Don Draper cigarette, and it is just as deadly.
google  facebook  advertising  targeting  agencies  fail 
3 days ago by dancall
Meet Ad Age's 2017 40 Under 40 | Special Report: 40 under 40 - AdAge
Forward thinkers. Risk-takers. Rainmakers. Our 2017 class is an eclectic group of movers in the worlds of media, marketing, tech and advertising.
agencies 
6 days ago by dancall
French advertising giant pulls out of Google and YouTube | Media | The Guardian
A French advertising group that has clients including O2, EDF and Royal Mail has become the first of the major global marketing companies to pull all its ad spend from Google and YouTube.
Havas, the world’s sixth largest marketing services group, spends about £175m on digital advertising on behalf of clients in the UK annually.
The firm said it had taken the step after talks with Google had broken down because the tech company had been “unable to provide specific reassurances, policy and guarantees that their video or display content is classified either quickly enough or with the correct filters”.
google  advertising  fail  agencies  politics 
7 days ago by dancall
Google braces for questions as more big-name firms pull adverts | Technology | The Guardian
Google executives are bracing for a two-pronged inquisition from the advertising industry and the government over the company’s plans to stop ads being placed next to extremist material.
A slew of big-name companies, advertising firms and government departments have either pulled their adverts from Google and its YouTube video site or are considering whether to do so, with media giant Sky, telecoms group Vodafone and a trio of banks adding their names to a growing list over the weekend.
The internet firm’s European head, Matt Brittin, is one of two Google executives due to speak at the annual Advertising Week Europe event, attended by major companies in the advertising world.
Sources said Brittin was likely to face a flurry of questions about how adverts for major brands ended up attached to videos by extremists, including hate preachers and former Ku Klux Klan leader David Duke.
google  fail  advertising  youtube  politics  agencies 
7 days ago by dancall
The trusted platform for building bots on Messenger - The Bot Platform
We provide a serviced solution using our expertise in the industry to work with customers to create engaging bots that deliver great business value. - via James Banks
bots  agencies  how-to 
7 days ago by dancall

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