agencies   7901

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'In three years Publicis One will be the agency model for the world,' says CEO Jarek Ziebinski | Advertising | The Drum
via Pocket - 'In three years Publicis One will be the agency model for the world,' says CEO Jarek Ziebinski - Added July 29, 2016 at 04:19PM
IFTTT  Pocket  agencies  publicis 
11 hours ago by lgalli
Hello! Sunshine
Agency that did the Boden x Roald Dahl partnership
partnerships  agencies 
2 days ago by dancall
Agency Links Boden, Roald Dahl for Kids Fashion Line | Global News - AdAge
The Boden & Roald Dahl concept neatly addresses both company's issues. There are 36 designs, all inspired by six of Roald Dahl's classic stories, including "Matilda," "James and the Giant Peach," "The Twits" and "Fantastic Mr. Fox," as well as the aformentioned "BFG" and "Charlie and the Chocolate Factory." The hidden design details (for which Boden is well known) have been adapted for the range, including a book print lining on the dress of Matilda. (Agency is called Sunshine)
partnerships  kids  books  agencies 
2 days ago by dancall
Twitter drives higher brand impact than other premium video properties
Twitter partnered with the global media partnership group at Dentsu Aegis Network and consumer neuro research firm MediaScience to understand which video platforms provide the best ad recall and receptivity to brand messages. Researchers ran controlled lab experiments with 179 viewers who watched video content on desktop computers and mobile phones in a natural environment.
Participants watched shows on a premium video site and a leading online video platform, during which they were served 15-second pre-roll ads from select brands. This group was then exposed to the same video ads on Twitter (app and mobile web).
twitter  video  advertising  casestudies  stats  agencies 
3 days ago by dancall
The Big Agenda: What Ad Industry Needs to Know About 2016 | CMO Strategy - AdAge
via Pocket - The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future - Added January 12, 2016 at 12:29AM
IFTTT  Pocket  ad  avoidance  adblockers  advertising  agencies  amazon  branded  content  commercial  compensation  marketing  corporate  site  crisis  dash  data  decline  demarketing  ec 
5 days ago by lgalli
When it comes to digital, Dentsu seems to be putting its money where its mouth is | Advertising | The Drum
Tadashi Ishii, president and CEO, said the company had "performed very well" this year despite "macroeconomic uncertainties in key regions".
He added: "We have continued to outperform the peer group, in organic top-line growth and on an operating margin basis, and we have made further progress in delivering on our medium-term strategic objectives.
agencies  deals 
5 days ago by dancall
Here's how can deliver cost-effective solutions to small businesses.
digital  agencies  from twitter_favs
10 days ago by pamneely
R&D is the future of our industry. Can you measure that on a timesheet? | Campaign US
Doing the job required the ability to spot trends and innovative companies, to intuitively understand their potential. It also required the ability to understand business needs. Over time, we identified the "Six R’s of innovation success," which served as our north star. These were Revenue (through taking on our own clients and acting as O&M Vice Chairman Rory Sutherland’s agent for speaking gigs), Reputation (raising Ogilvy’s profile among innovators), Recruitment (partnering with the right groups to make sure the brightest talent was considering Ogilvy as a career), Retention (creating an environment where clever minds would never get bored), Relationships (investing in startups and connecting them to the right people) and Responsibility (just like the larger Ogilvy network, we were always focused on giving something back).
agencies  fail 
12 days ago by dancall
'We need to be better and faster at making work' Ogilvy & Mather UK CEO Annette King tells staff as Ogilvy Labs shutters | Marketing | The Drum
In an internal memo seen by The Drum, King said: "As we continue to evolve what we do and how we do it to ensure that we best serve our clients and stay ahead of our competition, we need to make changes to our business along the way.

"One of these changes concerns Ogilvy Labs, which launched in 2007, and has served us well for the last nine years. It’s been involved in some of most innovative, breakthrough work but as we move forward we need to be better and faster at making work and that will be our focus from here on.
agencies  fail 
17 days ago by dancall
Ogilvy Labs to close and staff made redundant as part of post Brexit cost cuts within Ogilvy Network | Digital | The Drum
In an internal memo seen by The Drum the agency's UK chief executive Annette King told staff that the agency needs to "be better and faster at making work," following the closure the self-funded research and development offshoot.
labs  innovation  agencies 
18 days ago by camillaxgrey
Merkle, Marketing Partner To Google And Facebook, Sells Majority Stake Valuing It At $1.5 Billion - Forbes
That approach has Dentsu committed to be 100% digital by 2020 across its businesses, meaning the holding company was looking to beef up its data capabilities and solutions, says CEO Jeremy Buhlmann. “We are very good at advertising to people we don’t know. What Merkle does is market to people their customers do know,” particularly over social networks, the group chief says.
agencies  deals 
19 days ago by dancall
My experience as a woman in advertising, in two parts — Medium
I’ve had more than one boss proposition me inappropriately, causing a panic about how to respond so that I can still feel normal at work tomorrow but not piss him off. Of course there’s the steady drumbeat of inappropriate looks, jokes, monikers that seems to follow just about any woman through her career. And, if you’re like me and dated people that you’ve worked with, there is that whispery commentary that swirls as well. Awesome.
diversity  agencies 
19 days ago by dancall

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