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IBM Buys Germany’s, Its Third Creative Services Acquisition In A Week | TechCrunch
via Pocket - IBM Buys Germany’s, Its Third Creative Services Acquisition In A Week - Added February 05, 2016 at 04:25PM
IFTTT  Pocket  acquisition  agencies  digital  germany  ibm 
2 days ago by lgalli
How Agencies Are Putting Themselves Out Of Business And What We Should Do About It - Forbes
Agencies are Doing More Work Than Ever Before
Despite the decrease in fees, agencies are being asked to carry more and more of the marketing burden. Ten years ago, agencies were in charge of print, radio and television—now they are expected to be experts in traditional marketing, social, digital, programmatic, influencers, e-mail marketing, native advertising…. and pretty much anything else you can imagine.
agencies  future  fail 
3 days ago by dancall
Necomimi - Brainwave Cat Ears
Show the world what’s really on your mind and impress your friends with some of the most advanced brainwave technology available! Necomimi’s cat-like reactive movements show how interested or relaxed you are in real-time. It’s a fun, quirky addition to parties, cosplay, bachelorette weekends and tailgating at your favorite sporting event. Anytime you want to entertain your friends and family, wear Necomimi!
telepathy  senses  agencies  funny 
6 days ago by dancall
IBM Is Buying Digital Marketing Agency Resource/Ammirati - Fortune
Since March 2014, IBM iX has quietly doubled its workforce to 10,000 specialists in everything from e-commerce advice to mobile development—including 1,000 creative design professionals branding experts. IBM iX’s hiring spree has been fueled by the company’s strategic partnerships with Apple (with which it is building industry specific mobile apps)
agencies  future 
6 days ago by dancall
Sir Martin Sorrell in conversation with Nina Dos Santos from CNN | IAA Business Lunch - YouTube
Sir Martin Sorrell, Founder and CEO of WPP talked on stage with CNN anchor, Nina Dos Santos. The topics they covered included a discussion on global economic trends and how they relate to marketing services, as well as a look at WPP’s strategy revolving around new markets, new media, data investment management and horizontality.
10 days ago by dancall
Counterpoints Arts
We are an arts organisation comprising creative arts and cultural projects exploring refugee and migrant experiences.

Our mission is to support, produce and promote the arts by and about migrants and refugees, seeking to ensure that their cultural and artistic contributions are recognized and welcomed within British arts, history and culture.

Our work is structured around principles of collaboration and partnership. We develop creative projects through collaborations with artists, arts/cultural and educational organizations and civil society activists working in the field.
agencies  companies  migrants  refugees  socially_engaged_art 
14 days ago by jacobsamlarose
How Unilever leverages core consumer insights for mobile success: Mindshare exec - Mobile Marketer - Strategy
The fundamentals of marketing have not changed. Brands are looking for ways to get consumers to engage with their products and eventually make a purchase. 
What has changed is that there are now so many different channels through which to engage consumers. Thus, the challenge for marketers is how to break through the clutter and deliver programs that are driven by an idea first. 
First, brands need to start with an overall concept and leverage it across all the different screens.  The platform should be secondary. 
“I’ve run hundreds of campaigns and the most successful campaigns that we deliver are the ones that really deliver that one core critical insight and then we take that core critical insight and spread it across all the different screens that are out there,” Mr. Malmad said.
agencies  fmcg  casestudies 
17 days ago by dancall
Why Apple’s iAd ‘flop’ won’t be missed b...
When iAd was launched for iOS devices in July 2010, there were no mobile ads on Facebook – and wouldn’t be for more than two years – while globally smartphone penetration was roughly a fifth what it is now. iAd was created to make mobile advertising a more creative and engaging experience, and it did that. But as smartphones and tablets became mainstream, other ad formats – particularly one-tap app install ads and video ads – started to take off and take the budgets.
iads  fail  agencies  personal  adblocking 
18 days ago by dancall

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