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Consultancies are buying agencies: What does it mean for marketing? | Econsultancy
via Pocket - Consultancies are buying agencies: What does it mean for marketing? - Added December 03, 2016 at 08:09PM
IFTTT  Pocket  accenture  agencies  publishing  sapient  uk  from twitter
4 days ago by lgalli
What agencies are doing to crack 'voice tech' like Alexa, Siri
In February, CP+B and Domino’s made ordering pizza even easier than placing an order online. It let users order a pie simply by asking for it, using the Amazon Echo. But that was just the beginning. Advances in voice-enabled technology are turning services like Alexa, Siri, Cortana and Watson into viable advertising platforms. As a result, agencies are making significant investments in cracking the tech.

Huge, We Are Social, Rain and CP+B are all bullish on the future of voice design and computing, and are hosting hackathons and undertaking internal projects to develop their own apps and to get employees to embrace the platform in-house.

We Are Social has launched its own daily news broadcast on Amazon Echo. Users just have to find and enable We Are Social’s “Headline of the Day” skill on the Amazon Alexa app and say, “Alexa, social headline” to get the latest ad industry news, which the agency puts together daily.
voice  advertising  agencies  trends  future  social-networks 
5 days ago by dancall
Programmatic ads to grow 31% in 2017, ahead of all other channels - Zenith
Programmatic advertising will grow 31% in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts, published today. This report, which covers 41 key advertising markets, estimates that programmatic will grow comfortably faster than social media (which will grow 25%) and online video (20%) – and a growing proportion of these other channels will be traded programmatically. Programmatic will become the principal method of trading digital display this year, accounting for 51% of expenditure, and will rise to 58% of expenditure in 2017.
advertising  predictions  trends  future  agencies 
5 days ago by dancall
We Are Social's Curiosity Stop #16 : Chatbot Special - We Are Social UK
Earlier this autumn we had the pleasure of participating in the first edition of the Chatbot Conference in Vienna: it was a day full of stimuli and of really interesting speeches, thanks to the participation of some of the the biggest experts on a global scale including Facebook, Google, Slack, Viber and Line.
bots  im  casestudies  agencies 
5 days ago by dancall
WPP, Spotify Forge Global Partnership 11/16/2016
As part of the agreement WPP has access to the listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal enables WPP and its clients to glean insights from the connection between music and audiences’ moods and activities, according to the holding company, which could enhance campaign planning and potentially lead to more relevant creative work.  “Music attributes such as tempo and energy are proven to be highly relevant in predicting mood, which enables advertisers to understand their audiences in a new emotional dimension,” the firm stated in a release.
spotify  agencies  partnerships 
6 days ago by dancall
GroupM creates mPlatform division - Business Insider
GroupM, the media investment group that sits within the world's largest advertising holding company WPP, is forming a new data and technology unit called mPlatform.
MPlatform will be led by Brian Gleason, currently the global CEO of Xaxis, WPP's programmatic advertising platform.
Xaxis, which now has more than 2,000 staff, will sit under Gleason's mPlatform unit, alongside other GroupM-owned companies that are specialists in data, technology, and digital — such as Connect and Catalyst.
agencies  measurement  identity 
8 days ago by dancall
Karmarama to sell to Accenture
An industry source said a deal is imminent and claims Accenture, the consulting firm, is looking to buy Karmarama.
agencies  trends  deals 
8 days ago by dancall
Everyone Who Can Now See Your Entire Internet History, Including the Taxman, DWP and Food Standards Agency
* British Transport Police
* City of London Police
* Common Services Agency for the Scottish Health Service
* Competition and Markets Authority
* Criminal Cases Review Commission
* Department for Communities in Northern Ireland
* Department for the Economy in Northern Ireland
* Department for Transport
* Department for Work and Pensions
* Department of Health
* Department of Justice in Northern Ireland
* Financial Conduct Authority
* Fire and rescue authorities under the Fire and Rescue Services Act 2004
* Food Standards Agency
* Food Standards Scotland
* Gambling Commission
* Gangmasters and Labour Abuse Authority
* GCHQ
* Health and Safety Executive
* HM Revenue & Customs
* Home Office
* Independent Police Complaints Commissioner
* Information Commissioner
* Metropolitan Police Service
* Ministry of Defence
* Ministry of Defence Police
* Ministry of Justice
* National Crime Agency
* NHS Business Services Authority
* NHS trusts and foundation trusts in England that provide ambulance services
* Northern Ireland Ambulance Service Health and Social Care Trust
* Northern Ireland Fire and Rescue Service Board
* Northern Ireland Health and Social Care Regional Business Services Organisation
* Office of Communications
* Office of the Police Ombudsman for Northern Ireland
* Police forces maintained under section 2 of the Police Act 1996
* Police Investigations and Review Commissioner
* Police Service of Northern Ireland
* Police Service of Scotland
* Royal Air Force Police
* Royal Military Police
* Royal Navy Police
* Scottish Ambulance Service Board
* Scottish Criminal Cases Review Commission
* Secret Intelligence Service
* Security Service
* Serious Fraud Office
* Welsh Ambulance Services National Health Service Trust
greatbritain  surveillance  government  agencies  lawenforcement  privacy  security  2016 
10 days ago by Frontrunner
AT&T, Dish, WPP to Buy Invidi Technologies - WSJ
AT&T Inc., Dish Network Corp. and WPP PLC are teaming up to buy Invidi Technologies Corp., which focuses on targeted television advertisements, the companies said Monday.
Under the terms of the deal, which is expected to close in the first quarter, AT&T is to hold a controlling stake and Invidi would continue to operate independently. Financial terms weren’t disclosed.
Founded in 2000, Princeton, N.J.-based Invidi’s technology allows advertisers to target ads to specific audiences, for example displaying car ads to someone who’s been searching for car deals, or to a custom list provided by an advertiser.
tv  agencies  deals  future  advertising 
13 days ago by dancall
Media agencies must face up to trust issue
The problem is primarily with the large agency holding companies. They have built themselves on the myth that volume equals discount in media – a story that too many in this industry have a vested interest in supporting.
agencies 
13 days ago by ronnussey

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