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GroupM inks ad stack deal to bolster social insights | The Drum
WPP’s GroupM has updated its ad tech stack after striking a deal with marketing services provider Networked Insights, to improve efficiencies in how its staff plan and implement client campaigns, in a deal which arguably points to a reversal of the trend for brands to build more direct relationships with ad tech providers. 

The move means GroupM employees from media agencies such as Mindshare, or MediaCom can employ insights gleaned from audiences’ posts on social media in order to better plan, or implement  their clients’ campaigns, as Networked Insight’s Kairos platform gives them access to such trends in real-time. 
agencies  future  technology  measurement 
3 days ago by dancall
20th Century Fox drums up anticipation for Fantastic Four movie | Marketing Interactive
Film Studio 20th Century Fox is launching a social media campaign to build excitement and anticipation around the new Fantastic Four movie across Asia.
The studio is working with global social media agency We Are Social on the ‘Power of 4’, a campaign which aims to give consumers an engaging insight into their favourite Fantastic Four characters in order to raise awareness of the new film.
Earlier this year, 20th Century Fox appointed We Are Social Singapore as its social media agency of record for 14 markets in Asia following a competitive pitch. The activity, developed and managed by the agency’s Singapore office, will run across seven markets in the APAC region; Hong Kong, Malaysia, Indonesia, New Zealand, Philippines, Singapore, Thailand.
films  agencies  apac 
6 days ago by dancall
If You're Not A Start-Up, You're A Turnaround - Forbes
Last fall I gave a talk in New York titled, “If you’re not a startup, you’re a turnaround.” The premise was that in today’s business environment there are two types of enterprises. There are the start-ups, built for the new model, and there are the established companies that must adapt to it with the energy, focus and passion of a “turnaround”—no matter how successful they are today.
trends  agencies 
7 days ago by dancall
Banner “Fraud” Doesn’t Matter
A Message from brand marketers to publishers
15 days ago by joeo10
EssenInternational - An independent design agency
We design useful businesses and services for the future.
website  websites  agency  agencies  minimal 
17 days ago by estinchon

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