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How Dentsu Climbed to the Top | Agency News - Advertising Age
The ritual started in 1925. Every July, Dentsu's young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.
Tim Andree, a 6-foot-11 American executive, climbed in 2007, joining a pack of mostly Japanese 20-somethings. The Dentsu Inc. exec VP recalls awaiting dawn with 100 new hires and a few senior employees in a rest hut.
8 hours ago by dancall
What's Next Quarterly – A15 Privacy - Group M
As part of this wide-ranging Q&A, Montgomery delves into data collection by technology and advertisers, control of consumers’ personal data, transparency of digital privacy policies, and much more.
agencies  privacy 
4 days ago by dancall
The King Of Bullsh*t News - BuzzFeed News
BuzzFeed News has previously reported, the story had already been debunked by a local paper in Argentina a full two weeks before the English-language press picked it up. The video didn’t show an underage boy. Although the woman in the video was a teacher, she was from Corrientes, rather than Santiago del Estero, as had been claimed in the incorrect articles. She probably wasn’t even called Lucita Sandoval. Some of the sites have updated their articles, but others remain unchanged (at the time of this story's publication).
hoax  agencies  verification 
9 days ago by paulbradshaw
Lessons From Jack Ma | Sir Martin Sorrell | LinkedIn
I remain an unabashed Chinese bull. It’s now our third biggest market after the US and UK, with revenues of more than $1.5 billion and some 15,000 people.

There is deep complacency and condescension in the Western view of Chinese technology firms. “All they do is copy and steal” is the fashionable thing to say. That, by the way, is what we said about Hong Kong, Japan and South Korea. My experience is that many Chinese CEOs understand digital technology better than we do.
apac  ecommerce  agencies 
11 days ago by dancall
Forbes Consulting Group acquired by Dentsu Aegis Network | The Drum
Dentsu Aegis Network has acquired Forbes Consulting Group and its patented emotional-assessment tool, Mindsight.

Mindsight, which was developed in 2011, uses non-cognitive techniques to determine unconscious factors that influence a consumers’ behaviors and to measure a brand or campaign’s effectiveness.
agencies  deals 
19 days ago by dancall
WPP acquires Medialets | News | Research
Medialets’ technology helps marketers manage and measure the return on investment of mobile ad campaigns and was founded in 2008.
Its clients include American Express, HBO, Johnson & Johnson and Sky Sports television. The company employs almost 50 people and is based in New York with sales operations in Los Angeles, Chicago and London.
agencies  deals 
19 days ago by dancall
Meet The Company Secretly Running All Your Favourite Social Media Accounts - BuzzFeed News
A group of twentysomethings in Manchester are taking over Twitter in Britain, and making hundreds of thousands of pounds in the process. But there are questions they need to answer about possible large-scale plagiarism and less than savoury advertising practices. - via Philip Dyte
twitter  piracy  new-companies  agencies 
19 days ago by dancall

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