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Sutter Group: DC Maryland Virginia Branding Digital Marketing Web Firm
Sutter Group is the top branding and digital marketing agency serving Maryland, Virginia and Washington DC, experts in website design and development
maryland  agencies  agency 
10 days ago by jlancaster
Home | Pentagram
Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 21 partners, a group of friends who are all leaders in their individual fields. We design architecture and interiors, books, branding and identities, digital installations, exhibitions, films, products, posters, and websites from offices in London, New York, San Francisco, Berlin and Austin.
studio  design  agencies  portfolio  graphicdesign  inspiration  production-newyork-graphicdesign  graphic  branding  agencias-ENG 
12 days ago by quiz42
Exclusive Whitepaper: GroupM 2017 State of Digital Marketing | MediaVillage
Our Worldwide Media and Marketing Forecast predicts that in 2017 digital's share of ad investment in the faster-growth world will at last have caught up with the developed world, to around 33%. The new and old worlds have contributed an equal tonnage of new digital ad dollars since 2013. If we disregard print, which is negative, then in 2016 we think digital captured 72 cents of every new ad dollar, and TV 21 cents. In 2017 this becomes 77 to 17. We do not consider digital as big as traditional TV yet, with TV's ad share largely stable at 42% in 2016 and 41% in 2017. It rode a five-year 44% peak 2010-2014, and some of the share it appears to have shed since then is an artefact of poor measurement. 10 countries have already witnessed digital overtake TV, with a further five expected in 2017; France, Germany, Ireland, Hong Kong and Taiwan. Digital fuels its growth by recruiting long-tail advertisers and winning share from other media. To this it now adds a serious attempt to win TV's big-brand advertising, an endeavor which will turn as much on digital's quality as on its undoubted quantity.
agencies  trends  future  stats  advertising 
15 days ago by dancall
BoohooMAN Live Case Study on Vimeo
Facebook Live Video example - each time the hashtag was used the balloon was pumped up - the person who did the final pump that burst the balloon won money - by Social Chain
livevideo  facebook  agencies  casestudies 
16 days ago by dancall
BBDO’s Chief Strategist: ‘Data Is Just Poorly Branded Insights’ | AdExchanger
“Data is just poorly branded insights, a resource for knowledge,” she said. “It’s really about taking all of the qualitative planning, the human intuition, the cultural context and the trends and marrying that with deep quantitative planning and marketing science to create insights that are right and true.”
agencies  data 
18 days ago by ronnussey
Advertising & Marketing Agency in Baltimore - Exit10
In our 10 years, Exit10 has done creative work in nearly every industry vertical & marketing medium. Traditional, non-traditional, B2C, B2B, B2G, you name it.
agency  baltimore  agencies 
19 days ago by jlancaster
P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge
Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a five-point program that will take effect this year as outlined by Chief Brand Officer Marc Pritchard on Sunday evening at the Interactive Advertising Bureau's Annual Leadership Meeting in Hollywood, Fla.
"The days of giving digital a pass are over," Mr. Pritchard said, urging the rest of the ad industry to follow P&G"s lead. "It's time to grow up. It's time for action."
The heavily influential marketer's program includes a thorough review of all media-agency contracts after the company found a surprise in its dealings with at least one agency, plus requirements that everyone use industry-standard viewability metrics, fraud protection and third-party verification.
fmcg  agencies  advertising  trends 
25 days ago by dancall
How the FDA Manipulates the Media - Scientific American
"The U.S. Food and Drug Administration has been arm-twisting journalists into relinquishing their reportorial independence, our investigation reveals. Other institutions are following suit"
ScientificAmerican  FDA  media  science  agencies  regulation  journalism 
25 days ago by pierredv

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