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BI's most creative ad people in 2015 - Business Insider
Previously the CCO for Isobar Brazil, Saldanha was promoted to CCO for the Americas in May.
Saldanha has picked up more than 30 Cannes Lions in his career, as well as a string of other awards.

Recent campaigns included installing free Wi-Fi in Fiat taxis that only worked if passengers fastened their seat belts and a "safe key" that Fiat drivers could blow into to determine whether they were sober enough to drive.
3 days ago by dancall
How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond | Adweek
Chris Corley, group creative director at VML in Kansas City, said advertising has to adapt within Instagram to fit in and not get kicked out of the party. To do this, agencies are starting to hire photographers who are respected on Instagram to shoot for both digital and print. A few weeks ago, VML hired photographer Nathan Michael to take all the Instagram photos for the Wendy's account, effectively giving the feed a "reboot" with a new look.
instagram  agencies  trends 
3 days ago by dancall
The Future of Marketing and Agencies - Carrie has full report
The implications for agencies are: they need to broaden their definition of creativity, they need to gain a deeper understanding of their clients’ businesses and they need a richer base of talent to deliver.
agencies  future 
4 days ago by dancall
M&C Saatchi banks on creative formula
Duffy admits M&C Saatchi was "wilfully" vague about what the equation stood for when it was co-opted into the agency’s anniversary celebrations. But, he insists, the fact that you can divide a brand’s ability to maximise differ-entiation by its capacity to minimise deviation to get a measure of its share of the market it operates in is a "big breakthrough".  

With the Unilever data, which is believed to include Dove Men+Care in the US, M&C Saatchi has shown the formula works for a "big category in a big country", Duffy says. Now, the agency is "throwing it open". There will be more work with Uni-lever on new categories and M&C Saatchi plans to measure future data for another client to see if the results are as expected. 
agencies  funny 
4 days ago by dancall
A London-based design studio working in the fields of art, culture and commerce.

Founded in 2008 by Oliver Knight & Rory McGrath, the studio is a collaborative practice engaged in ongoing partnerships with artists, curators, editors, architects, designers and institutions. Recent projects include exhibition design for the Design Museum, books for artists Shezad Dawood and Haegue Yang, the art direction of Strelka Press and the ongoing creative direction of the Strelka Institute in M...
agencies  agency 
5 days ago by estinchon
Accounting giant EY swoops on Silicon Roundabout firm Seren | City A.M.
Business advisory firm EY yesterday announced it is buying Seren, a digital design consultancy based in Silicon Roundabout.
Seren chief executive Ben Lang­don will continue as boss of what will now be EY-Seren. Seren co-founders Catriona Campbell and Terry Heath will become senior advisers to EY in the UK and EY-Seren.
Langdon said: “Seren and EY have been working together for the last year on a number of shared client projects. We’ve spent the last 14 years developing market-leading design for customer service; joining EY will give us the opportunity to apply our collective skills to a range of clients around the world.”
The acquisition of Seren, which has a staff of 60, comes as EY seeks to expand its global strategy consultancy operation to 2,500 employees by 2020 and follows buy ups in the US and Australia.
agencies  deals  future 
7 days ago by dancall
Can Digital Shops Survive the Branded Content Boom? | Adweek
When Ben & Jerry's sought to promote a new line of ice cream this summer, it signed a deal with the satirical news site The Onion to make a funny YouTube video parodying a pharmaceutical ad. The brand's lead agency, Mekanism, did not get a cut of the deal and was not involved in conceptualizing the spot, but the agency was on set and signed off on the final creative, maintaining some control over the brand's messaging.
content  agencies  newspapers  trends 
9 days ago by dancall
Opinion: Mobile ad blocking is a good thing for advertising
Mobile companies that offer quality products for free often rely on advertising as a primary source of revenue. Taking away a key source of revenue could stifle innovation and prevent users from enjoying quality products for free — in the manner we have become accustomed.

We saw the television industry evolve from informational advertisements to fun and entertaining ads that viewers actually enjoy watching. Now is the time for the age of creative mobile advertising strategies to shine. Not only do banner ads and pop-ups produce a weaker ROI compared to creative, native campaigns, but they leave users with a sour taste in their mouth toward the brands that may linger indefinitely.
adblocking  agencies 
10 days ago by dancall
Inside Deloitte’s $1.5 billion ad agency - Digiday
Now four years old, the agency part of the business has 6,000 people globally and sits squarely within Deloitte Consulting, its parent company ($34.2 billion in revenue last year). It identifies itself as a digital and consulting agency. “Just doing ideation is a dead model,” said Brinker. “If you want to have an impact, you need to do high-level strategy.” The idea is that Deloitte can deliver on those high-level strategy needs, as well as traditional creative and campaign analytics.
agencies  future 
10 days ago by dancall
Varsity is a digital product design studio in New York City.
agencies  agency 
10 days ago by estinchon
AKQA Hires Crowdfunding Entrepreneur Zac Park in New Product Director Role | Adweek
via Pocket - AKQA Hires Crowdfunding Entrepreneur Zac Park in New Product Director Role - Added August 13, 2015 at 08:22PM
IFTTT  Pocket  agencies  entrepeneuship  innovation 
13 days ago by lgalli
Vertical Video Is Finally Legitimate, and Now Creatives Need to Rethink Everything | Adweek
"This is the first time in my advertising career that there's been a big, major story on aspect ratio, which is pretty interesting," said Gerry Graf, founder/chief creative officer at Barton F. Graf 9000. "If you have a real idea, you can format it any way you want, depending on where you're playing."
From launching an in-house advertising agency with WPP to signing deals with publishers like Hearst and Buzzfeed, Snapchat CEO Evan Spiegel has spent the past 10 months trying to persuade advertisers to run full-page video campaigns and content inside his app. Meanwhile, marketers are also experimenting with livestreaming apps Periscope and Meerkat that take advantage of full-screen video players.
agencies  vertical  video  trends 
14 days ago by dancall

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