advice   92009

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Real World vs. Book Knowledge
Archibald Hill just wanted to know how fast he could run. He ran every morning, on a track before breakfast. Some days it was fast and effortless. On others his “stiffness and exhaustion” made him question how his body worked. Hill began studying his own capacity for exercise. It eventually made him one of the top biophysicists in the world. He and his colleagues spent months sprinting around a track, measuring their oxygen consumption and muscle fatigue and its connection to endurance. Hill wanted to know his ceiling – the point at which consuming more oxygen did nothing for his ability to run. His calculations were accurate at predicting his best run times around the track. “Our bodies are machines, whose energy expenditures may be closely measured,” he wrote in 1926. Hill’s discovery earned him the Nobel Prize in Medicine. But there was a kicker. As accurate as his calculations were in the lab, they were of little use in predicting athletic competitions. You could take a group of at
book  learning  advice 
1 hour ago by tedw
David Ogilvy 10 Tips on Writing
In 1982, the original “Mad Man” David Ogilvy, sent the following internal memo to all employees of his advertising agency, Ogilvy & Mather, titled “How to Write.”
advice  advertising  writing 
15 hours ago by oliverw

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