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Building a UX Team – Medium
Good thoughts on design in context of an organization.
Design  Inspiration  Reference  Career  team  UX  Article  advice  work-culture 
yesterday by rasagy
David C. Baker, on How to Develop Thought Leadership Content | Managing Editor
I think the main reason is because anybody that would hire you for whatever it is that you do for a living has the right to understand how deep your insight is and how you think, and longer pieces are how it’s going to happen. I feel like you also need to give away your thinking, and a lot of my clients and readers revolt at that idea of giving away thinking.

My thought is you’ve got to do that so they know how you think, and then their response is “What are you selling if you’ve already given away all your thinking?” The distinction in my mind is that you give away lots of insights for free, but then you charge a ridiculous amount of money to apply it to their situation. I hate sales so much that I want to qualify myself in a prospect’s mind without having to convince them of anything, and so I overdo the content thing.
Business  Writing  advice  blogging  consulting  value-pricing 
yesterday by 1luke2
What to Do When a New Potential SEO Client Contacts You - Moz
As I said above, I’ve seen many agencies send an intake questionnaire that's a page or two long before even getting on the phone with the potential client.

I advise against this simply because this slows down the process. Some clients that you would otherwise win will simply move on to another agency. You’re giving them work when really what you need to do is remove friction from their decision to choose you.
Business  Sales  advice  consulting 
yesterday by 1luke2
Giving and Taking Criticism — Chappell Ellison
I firmly believe you can be a critic while being kind and open-hearted.

I don’t even care if that sounds naive.

Most people think the number one goal of a critic is to judge whether work is good or bad.

They are wrong. #imo

The number one goal of a critic should be to make things better. That’s it. None of this binary good/bad stuff. Lots of people would disagree with me on this.
wow  reference  regularly  weekend  useful  super  well  written  criticism  giving  taking  critic  chappell  ellison  troll  kind  open  hearted  open-hearted  heart  2018-05-21  judge  good  bad  curious  sensitive  defensive  lol  rip  helpful  blog  blog-my  blog-kb  translator  understand  actionable  feedback  advice  naive  0 
yesterday by bekishore
10 years of professional blogging - what I've learned at andrewchen
Titles are 80% of the work, but you write it as the very last thing. It has to be a compelling opinion or important learning
There’s always room for high-quality thoughts/opinions. Venn diagram of people w/ knowledge and those we can communicate is tiny
Writing is the most scalable professional networking activity – stay home, don’t go to events/conferences, and just put ideas down
Think of your writing on the same timescale as your career. Write on a multi-decade timeframe. This means, don’t just pub on Quora/Medium
Focus on writing freq over anything else. Schedule it. Don’t worry about building an immediate audience. Focus on the intrinsic.
blogging  advice  Business  consulting 
yesterday by 1luke2
Kirsty Hulse on Twitter: "Why I love SEOs: Give us any brand or niche we know absolutely nothing about, and in a few hours we can completely understand your positioning, product, performance and competitors. That’s a rare and valuable skill."
My leads come from frustrated brands who worked with SEOs who don’t understand branding, positioning or the concept of audiences. It’s all AUDITS & KEYWORDS & LANDING PAGES & GARBAGE OUTREACH. You’re in the 1% while the industry’s name gets remurdered.
SEO  tweetstorm  Business  advice  consulting 
yesterday by 1luke2

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