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Outgrowing Advertising: Multimodal Business Models as a Product Strategy – Andreessen Horowitz
What if, at the point of purchase, you had the option to only buy what you wanted, for the time frame you specified? This type of consumer power is the reality for netizens in China today—because Chinese internet companies have adopted business models that are drastically different than what we see here in the States, especially on mobile.
advertising  china  mobile  business  capitalism  marketing  music  books  video  education 
yesterday by allaboutgeorge
Advertising in the digital age: why online-first is the future
In 2016, US revenues from digital advertising exceeded revenues from TV for the first time — $72.5 billion (+22 percent) compared to $71.3 billion from TV.
advertising  Adwords 
yesterday by bcraig3
Outgrowing Advertising: Multimodal Business Models as a Product Strategy
Multi-modal business models - especially for mobile - exemplified by Chinese models. At a minimum, can be used as a basis for inspiration. Creating an ongoing experience.
businessmodels  china  mobile  advertising  subscriptions  gamification  experiences 
yesterday by drmeme
Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race
This means advertisers and publishers can simply change the code they use to deliver their ads to defeat them. This type of ad-blocking is often easily detected by anti ad blockers, which are deployed on the sites of more than 50 popular publishers. Finally, traditional ad blockers fail to block native ads that look like normal content, which is why your ad blockers won't detect and block sponsored posts on Facebook.

Perceptual ad-blocking, on the other hand, ignores those codes and those lists. Instead, it uses optical character recognition, design techniques, and container searches (the boxes that ads are commonly put in on a page) to detect words like "sponsored" or "close ad" that are required to appear on every ad, which is what allows it to detect and block Facebook ads.
OCR  advertising  capitalism  facebook  privacy  infosec  accessibility 
yesterday by campylobacter
New report says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast of 6.4%
Global ad­ver­tis­ing is near­ing its strong­est show­ing since 2010, ac­cord­ing to a new fore­cast from ad-buy­ing group Magna Global. Spend­ing is on track to in­crease 7.2% in 2018 to $552 bil­lion, the com­pany said, rais­ing its growth fore­cast for the year from an ear­lier pro­jec­tion of 6.4%. The com­pany is also in­creas­ing its ex­pec­ta­tions for 2019 ad spend­ing to 4.7% in growth from 4%.

De­spite the up­swing, there is lit­tle cel­e­bra­tion on Madi­son Av­enue. Rev­enue at the four largest ad hold­ing com­pa­nies—WPP, Pub­li­cis Groupe, Om­ni­com Group and In­ter­pub­lic Group of Cos.—is likely to grow by weighted av­er­ages of only around 2% in 2018 and 3% in 2019, ac­cord­ing to Piv­otal Re­search Group Se­nior An­a­lyst Brian Wieser. Most growth will come from advertisers who don’t use holding companies.


While U.S. ad spend­ing is ex­pected to rise 7.5% in 2018, to $208 bil­lion, Magna pre­dicts a “mod­er­ate slow­down” in U.S. ad growth to 2.4% in 2019, said Mr. Lé­tang. (That is an in­crease from the com­pa­ny’s pre­vi­ous ex­pec­ta­tions of 2%.)
2019outlook  adspending  advertising 
2 days ago by JohnDrake
Lee Clow and Dan Wieden on the endless search for creative freedom, Part 1 | Campaign US
Steve Jobs was incredibly rare. When he came back in 1997, after he got thrown out by the soda-pop salesman, he was on a mission. He said, "We're going to meet every week on advertising," and we did until he died. Even if we didn't have stuff to do, he wanted to think about the advertising and talk about it.

The rare brands have somebody at the top that has a point of view and a belief system. They are the best clients.
advertising  brand_apple  jobs  wiedenkennedy  leeclow  creativity  agencybusiness 
2 days ago by JohnDrake

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