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RXBar runs anti-ad with quirky campaign featuring Ice-T | CMO Strategy - Ad Age
- the brutal honesty is likely to get old fast, but shows how breaking the rules works
inspiration  advertising 
yesterday by renaissancechambara
Blis Launches Blockchain Platform to Add Transparency to Digital Advertising
The platform is in response to these increased industry challenges around transparency and verification of data, including location and demographic data, and will run on the IBM Blockchain Platform.
Geographical data enables digital advertisers to create more targeted ads by identifying specific demographics and better understand consumer behaviour. With this new platform, the source of the geographical data is written to the blockchain, providing advertisers and data providers with greater confidence in the provenance of the data, by giving them access to a transparent blockchain that is immutable and verified.
“Unilever are committed to partnering with organizations which create better digital infrastructure. This new capability is an important step towards transparency and clarity in data provenance and compliance across our global activity,” said Luis Di Como, Executive VP, Global Media, Unilever Group.
advertising  blockchain  location  partnerships 
yesterday by dancall
The Flourishing Business of Fake YouTube Views - The New York Times
Piles of interesting here. For a start, the latest Horowitz brat, Russia Today, and Fox all use the same botherd. A classic example of D^2's principle that if you respond to attempted fraud just as an administrative issue, fraudsters will experiment and learn how to steal from you reliably. Finally, algo kitsch.
advertising  fraud  clickfraud  bots  youtube  security  to_blog 
yesterday by yorksranter
Idomoo Personalized Videos |
Idomoo’s Personalized Marketing Videos enable you to easily engage with your customers on a truly personal level, driving loyalty and revenue growth.
personalized  video  advertising  create  build 
yesterday by kpieper876
David Ogilvy 10 Tips on Writing
In 1982, the original “Mad Man” David Ogilvy, sent the following internal memo to all employees of his advertising agency, Ogilvy & Mather, titled “How to Write.”
advice  advertising  writing 
yesterday by oliverw
The flourishing business of fake YouTube views • The New York Times
Michael Keller:
<p>“I can deliver an unlimited amount of views to a video,” Mr. Vassilev said in an interview. “They’ve tried to stop it for so many years, but they can’t stop it. There’s always a way around.”

After Google, more people search on YouTube than on any other site. It is the most popular platform among teenagers, according to a 2018 study by the Pew Research Center, beating out giants like Facebook and Instagram. With billions of views a day, the video site helps spur global cultural sensations, spawn careers, sell brands and promote political agendas.

Just as other social media companies have been plagued by impostor accounts and artificial influence campaigns, YouTube has struggled with fake views for years.

The fake-view ecosystem of which Mr. Vassilev is a part can undermine YouTube’s credibility by manipulating the digital currency that signals value to users. While YouTube says fake views represent just a tiny fraction of the total, they still have a significant effect by misleading consumers and advertisers. Drawing on dozens of interviews, sales records, and trial purchases of fraudulent views, The New York Times examined how the marketplace worked and tested YouTube’s ability to detect manipulation.

Inflating views violates YouTube’s terms of service. But Google searches for "buying views" turn up hundreds of sites offering “fast” and “easy” ways to increase a video’s count by 500, 5,000 or even five million. The sites, offering views for just pennies each, also appear in Google search ads.</p>

This is what happens when you optimise for "engagement". Compare to Wikipedia...
youtube  fake  advertising 
yesterday by charlesarthur
Why Wikipedia works • NY Mag
Brian Feldman:
<p>On YouTube, I might make one video about the Stoneman shooting, and you might make another with a totally opposite idea of truth; they’d then duke it out in “the marketplace of ideas” (the YouTube search results). On Wikipedia, there’s only one article about the Stoneman shooting, and it’s created by a group of people discussing and debating the best way to present information in a singular way, suggesting and sometimes voting on changes to a point where enough people are satisfied.

Importantly, that discussion is both entirely transparent, and at the same time “behind the scenes.” The “Talk” pages on which editorial decisions are made are prominently linked to on every entry. Anyone can read, access, and participate — but not many people do. This means both that the story of how an article came to be is made clear to a reader (unlike, say, algorithmic decisions made by Facebook), but also that there is less incentive for a given editor to call attention to themselves in the hopes of becoming a celebrity (unlike, say, the YouTube-star economy).

Wikipedia articles also have stringent requirements for what information can be included. The three main tenets are that (1) information on the site be presented in a neutral point of view, (2) be verified by an outside source, and (3) not be based on original research. Each of these can be quibbled with (what does “neutral” mean?), and plenty of questionable statements slip through — but, luckily, you probably know that they’re questionable because of the infamous “[citation needed]” superscript that peppers the website.

Actual misinformation, meanwhile, is dealt with directly. Consider how the editors treat conspiracy theories. “Fringe theories may be mentioned, but only with the weight accorded to them in the reliable sources being cited,” Wikimedia tweeted in an explanatory thread earlier this week. In contrast, platform companies have spent much of the last year talking about maintaining their role as a platform for “all viewpoints,” and through design and presentation, they flatten everything users post to carry the same weight. </p>

Succinct, and accurate. What if YouTube was forced to limit itself to a single, checked, accurate video per topic? Sure, it's like asking musicians to only write one song. Yet there's that suspicion that there's a better way to organise it even so.
advertising  analysis  youtube  google  wikipedia 
yesterday by charlesarthur

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