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Amazon's Echo May Be Able to Read Your Emotions - The Atlantic
Alexa Wants to Know How You’re Feeling Today

Amazon has patented technology that would allow its devices to read your emotional and physical state, and sell advertisements based on them. Are we entering the era of the mood-targeted ad?
internetofthings  computing  advertising  personalization  emotions  privacy  atlantic  amazon 
45 minutes ago by jorgebarba
It turns out that Facebook could in fact use data collected from its Portal in-home video device to target you with ads - Recode
But Facebook has since reached out to change its answer: Portal doesn’t have ads, but data about who you call and data about which apps you use on Portal can be used to target you with ads on other Facebook-owned properties.

“Portal voice calling is built on the Messenger infrastructure, so when you make a video call on Portal, we collect the same types of information (i.e. usage data such as length of calls, frequency of calls) that we collect on other Messenger-enabled devices. We may use this information to inform the ads we show you across our platforms. Other general usage data, such as aggregate usage of apps, etc., may also feed into the information that we use to serve ads,” a spokesperson said in an email to Recode.
facebook  targeting  hardware  fail  privacy  advertising 
7 hours ago by dancall
Escape from Fantasy | canalside view
What of all the space not filled with the extraordinary? The everyday. The habitual. The unthinking. The familiar. The unremarkable. The dull. The uncommented upon. The shabby and the average. The commonplace and the unarticulated. The stuff that reaches no closure. All that does not make it into newsfeeds and struggles to deserve a hashtag. All that is experienced but remains unexamined and unreflected upon. The small gestures and half-formed words. The commonplace. The unconscious rituals. The stuff that fails to surface in surveys and focus groups and search enquiries.

This is the stuff that’s invisible to marketers. It’s the stuff that lies beneath the surface of the more visible moments.
advertising  insight  presentation  good 
7 hours ago by Vincennes
Your Medical Data Might Become A Moneymaker. How Could You Profit? : Shots - Health News : NPR
Hospitals are increasingly using the huge amount of medical data they collect for research. It's a business worth billions of dollars. When a company profits from your data, should you get a cut?
Internet  advertising  datamining  npr  bigdata 
yesterday by jorgebarba
Twitter
Pro Tip: don't forget to punch and file your tablets.
Advertising  wtf  from twitter
yesterday by codepo8
Investigating ad transparency mechanisms in social media: a case study of Facebook’s explanations
When examining ad explanations provided by Facebook, the key finding is that explanations are often incomplete, and sometimes misleading. Suppose that an advertiser uses several attributes for targeting, the explanations will include at most one of those attributes. If you were going to pick just one attribute of course, then the one with the most explanatory power would probably be the one with the smallest population (i.e., fewer Facebook users with that attribute). But Facebook’s explanations appear to show only the most prevalent attribute (e.g., ‘people in the millennials audience’). This makes the explanations incomplete in a very unhelpful way.
lying  facebook  adrian-colyer  social-media  algorithmism  advertising  the-morning-paper 
yesterday by chriskrycho
Facebook Is Giving Advertisers Access to Your Shadow Contact Information
Last week, I ran an ad on Facebook that was targeted at a computer science professor named Alan Mislove. Mislove studies how privacy works on social networks and had a theory that Facebook is letting advertisers reach users with contact information collected in surprising ways. I was helping him test the theory by targeting him in a way Facebook had previously told me wouldn’t work. I directed the ad to display to a Facebook account connected to the landline number for Alan Mislove’s office, a number Mislove has never provided to Facebook. He saw the ad within hours.
facebook  advertising  privacy  security  data 
yesterday by rgl7194
UK digital ad spend up 15 per cent to £6.4bn in H1 2018 | Mobile Marketing Magazine
UK advertisers spent £6.4bn on digital advertising in the first half of 2018, up 15 per cent year-on-year, according to the latest figures from the IAB UK and PwC Digital AdSpend report. The results show that growth has accelerated slightly from last year's full year results, where ad spend was up 14.3 per cent.

Video saw the largest year-on-year increase, up 40 per cent to £967m, with non-video display inventory accounting for £1.3bn during H1. Video was the primary driver of digital display growth, which overall grew 20 per cent over the period. Search grew 15 per cent, up to £3.3bn, accounting for 52 per cent of total digital ad spend, while classified remained flat at £726m.

With the maturation of the market, the half year figures are now reported for combined mobile and desktop ad spend, and the IAB and PwC's methodology has been updated accordingly. The full year report for 2018, which is due in April 2019, will shed further light on what is sure to be yet another banner year for mobile adspend.
advertising  stats  search 
2 days ago by dancall
Ben Kay on data and advertising
Every time we let our work be mediocre we prove the efficacy of Facebook and Google’s self-serve model by allowing any client to put expensive dull agency work next to inexpensive dull Facebook work and considering the latter to be a no-brainer.
advertising  advertisingsubjectmatter  advertising_weak  data 
2 days ago by JohnDrake

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