Superbowl   3293

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Toyota makes big Super Bowl ad buy; Lexus returns with 'Black Panther' ad
Toyota Motor Corp., which sat out last year's Super Bowl, will make a big splash in this year's game with two 60-second spots.

Toyota's first ad will air in the first quarter and plugs its new global Olympics sponsorship. The second spot will run during halftime and be more vehicle-focused.

Lexus will advertise in the game for the second year in a row. This time, Lexus will run a spot tied to Marvel's upcoming "Black Panther" superhero movie.
toyota  lexus  toyotac  superbowl  brand  content 
6 days ago by automotive
4 Advertising Trends to Expect From Super Bowl LII – Adweek
“I think again you’re going to see center stage this year politically charged statements around climate change, female empowerment and other issues,” Sottile said, citing the Trump administration’s controversial environmental policies and “a 2017 that was marred with sexual harassment scandals everywhere you turn.”
superbowl 
11 days ago by JohnDrake
Honda Won’t Be Returning to the Super Bowl in 2018 – Adweek
“Honda will not be advertising during the Big Game, as it does not align well with the timing of our product launch activities,” said a representative for the brand in a statement. “However, Honda continues to be a strong believer in the ability to connect with consumers through live sports, including the NFL, and you will see our brands represented during the upcoming NFL playoffs.”
honda  hondac  brand  content  superbowl 
20 days ago by automotive
Kia Will Return to the Super Bowl for the 9th Consecutive Year – Adweek
Now, Kia has unveiled that it will return for Super Bowl 52, which will take place on Feb. 4, 2018 in Minneapolis, but it’s unclear if the brand will turn to another celebrity with this effort.
hkc  kia  brand  content  superbowl 
20 days ago by automotive
Hyundai Returns for Super Bowl LII, Its 10th Appearance in 11 Years – Adweek
An NFL sponsor, Hyundai will feature in-game advertising at Super Bowl LII and experiential activations in Minnesota, including the interactive Super Bowl Experience driven by Genesis at the Minneapolis Convention Center and Super Bowl Live, a fan festival at Nicollet Mall. According to a press release, the Super Bowl campaign will communicate the brand’s “‘Better Drives Us’ philosophy and introduce consumers to the newest vehicles in its lineup.”
hkc  hyundai  brand  content  superbowl 
20 days ago by automotive
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When you go 13-3, secure home filed throughout playoffs, and yet your hopes depend on

CC:…
SuperBowl  NickFoles  from twitter_favs
21 days ago by jeffcarroll
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Lady Gaga rocked the halftime show earlier this year, and in , she's checking another "lifelong dre…
SuperBowl  2018  from twitter
4 weeks ago by PhuketIslandRadio
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Appeal in Tom Brady case among biggest questions facing Patriots this offseason
Broncos  SuperBowl  from twitter
5 weeks ago by heyyouapp
Twitter
The Patriots' Surface tablets stopped working for a while during the AFC
SuperBowl  BroncosPatriots  Broncos  from twitter
5 weeks ago by heyyouapp
Twitter
Patriots' Stephen Gostkowski on missed XP: 'I feel like I lost the game'
Broncos  BroncosPatriots  SuperBowl  from twitter
5 weeks ago by heyyouapp

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