How Apple’s Apps Topped Rivals in the App Store It Controls - The New York Times


35 bookmarks. First posted by ravivyas 8 days ago.


The top results of many common searches in the company’s App Store were packed with its own apps, as concerns grow that Apple may be tipping the scales in its own favor.
ios  algorithm  apple 
5 days ago by geetarista
If you opened the App Store on an iPhone in May 2018 and typed “podcast” in the search box, you would have seen something like this.
news  tech  apple 
6 days ago by lilja
Top spots in App Store search results are some of the most fought over real estate in the online economy. The store generated more than $50 billion in sales…
from instapaper
7 days ago by jrdodds
Good example of a "preamble" that leads into a story (i.e. above the headline)
projects  journalism  software  Design 
7 days ago by tylerpaige
Top spots in App Store search results are some of the most fought over real estate in the online economy. The store generated more than $50 billion in sales…
from instapaper
7 days ago by gunnar
RT yunsjunk : 애플이 지속적으로 앱스토어 검색에서 자신들의 퍼스트파티 앱을 우선해서 보여주었다는 기사. 뉴욕타임스 인포그래픽 개쩐다. http://bit.ly/2O0tkXR September 14, 2019 at 01:24PM http://twitter.com/yunsjunk/status/1172727774034792449
IFTTT  Twitter  ththlink 
7 days ago by seoulrain
If you opened the App Store on an iPhone in May 2018 and typed “podcast” in the search box, you would have seen something like this. The first result (after an ad) would have been an app made by Apple: Apple Podcasts. via Pocket
IFTTT  Pocket 
7 days ago by domingogallardo
RT : We need the Web to be a legitimate option on mobile platforms now more than ever.
from twitter
7 days ago by garrett
Apple says it's now handicapping its own apps in App Store search results after analysis finds they have ranked first for at least 700 search terms
7 days ago by joeo10
Jack Nicas and Keith Collins:
<p>Top spots in App Store search results are some of the most fought over real estate in the online economy. The store generated more than $50bn in sales last year, and the company said two-thirds of app downloads started with a search.

But as Apple has become one of the largest competitors on a platform that it controls, suspicions that the company has been tipping the scales in its own favor are at the heart of antitrust complaints in the United States, Europe and Russia.

Apple’s apps have ranked first recently for at least 700 search terms in the store, according to a New York Times analysis of six years of search results compiled by Sensor Tower, an app analytics firm. Some searches produced as many as 14 Apple apps before showing results from rivals, the analysis showed. (Though competitors could pay Apple to place ads above the Apple results.)

Presented with the results of the analysis, two senior Apple executives acknowledged in a recent interview that, for more than a year, the top results of many common searches in the iPhone App Store were packed with the company’s own apps. That was the case even when the Apple apps were less relevant and less popular than ones from its competitors. The executives said the company had since adjusted the algorithm so that fewer of its own apps appeared at the top of search results…

…Philip Schiller, Apple’s senior vice president who oversees the App Store, and Eddy Cue, the senior vice president who oversees many of the Apple apps that benefited from the results, said there was nothing underhanded about the algorithm the company had built to display search results in the store.

The executives said the company did not manually alter search results to benefit itself. Instead, they said, Apple apps generally rank higher than competitors because of their popularity and because their generic names are often a close match to broad search terms.</p>

The scrolling presentation at the top of this piece is terrific. And Google? Rand Fishkin, an SEO expert, <a href="https://twitter.com/randfish/status/1171146131847335936">says</a> that "Apple ranked first for an estimated 1.2% of all App Store searches. I can virtually guarantee Google ranks Alphabet-owned properties No.1 for more than that (in a clickstream analysis I did w/ @jumpshotinc in June, they got ~6% of all search clicks)."
apple  ios  algorithm  apps  appstore 
8 days ago by charlesarthur
Apple Stacked the App Store with Its Own Products (cmts )
from twitter_favs
8 days ago by rukku
Apple’s apps have ranked first recently for at least 700 search terms in the store, according to a New York Times analysis of six years of search results compiled by Sensor Tower, an app analytics firm. Some searches produced as many as 14 Apple apps before showing results from rivals, the analysis showed. (Though competitors could pay Apple to place ads above the Apple results.)
mbw  ios  736 
8 days ago by leolaporte
It's *almost* like app stores are just bad search engines...
from twitter_favs
8 days ago by enobrev
i think a big thing we'll still be grappling with years from now was how we spent years uncritically absorbing content via recommendation engines and algorithms…
from instapaper
8 days ago by nsfmc
Top spots in App Store search results are some of the most fought over real estate in the online economy. The store generated more than $50 billion in sales…
IFTTT  Instapaper 
8 days ago by broderboy
i think a big thing we'll still be grappling with years from now was how we spent years uncritically absorbing content via recommendation engines and algorithms…
from instapaper
8 days ago by mathewi
Top spots in App Store search results are some of the most fought over real estate in the online economy. The store generated more than $50 billion in sales…
from instapaper
8 days ago by AramZS
How Apple stacked the App Store with its own products
loopinsight  spike 
8 days ago by edan
How Apple Stacked the App Store With Its Own Products via Instapaper https://www.nytimes.com/interactive/2019/09/09/technology/apple-app-store-competition.html
8 days ago by ravivyas