Lasts Longer | Asymco


46 bookmarks. First posted by danielcurran 9 weeks ago.


“Fundamentally, Apple is betting on having customers not selling them products.”

Lasts Longer
from twitter
8 weeks ago by TaylorPearson
Lasts longer Apple
Apple  from instapaper
8 weeks ago by swarles
I think Lisa Jackson’s presentation at the September 2018 iPhone launch event was perhaps the most interesting and most profound. Lisa Jackson is Apple’s vice…
from instapaper
9 weeks ago by kfinlayson
Excellent value ... for the upper class.
s 
9 weeks ago by jgordon
Lisa Jackson, the iPhone/Apple Watch event, and Apple’s fundamental strategy shift
loopinsight  spike 
9 weeks ago by edan
I think Lisa Jackson’s presentation at the September 2018 iPhone launch event was perhaps the most interesting and most profound. Lisa Jackson is Apple’s vice…
from instapaper
9 weeks ago by dylan
She laid out a goal for Apple to eliminate the need to mine new materials from the Earth.
She said that to reach that goal Apple will have to do three things:
Sourcing recycled or renewable materials for all products.
Ensure that Apple products last as long as possible.
After a long life of use, ensure that they are recycled properly.
apple  mobile  hardware  csr  tenbillion  iphone 
9 weeks ago by dancall
Durable iPhones can result in lower replacement rates but they expand Apple's client base via resales which can then be monetized via accessories and services
9 weeks ago by joeo10
On Apple, durability and sustainability: - my takeaway: customers aren't 'yours' to sell st…
from twitter
9 weeks ago by jamiemchale
RT : Short, but great commentary on something that's certainly been overlooked by Apple investors on the past
from twitter
9 weeks ago by edelagrave
Betting on having customers not selling them products. // Part of strategy to transition to services.
aapl  tech 
9 weeks ago by jayyy
I think Lisa Jackson’s presentation at the September 2018 iPhone launch event was perhaps the most interesting and most profound.
apple  business  iphone  sustainability 
9 weeks ago by fdedic
"Fundamentally, Apple is betting on having customers not selling them products."
apple  business  iphone  asymco  horacedediu 
9 weeks ago by fraser
I think Lisa Jackson’s presentation at the September 2018 iPhone launch event was perhaps the most interesting and most profound. Lisa Jackson is Apple’s vice…
from instapaper
9 weeks ago by Mykl
This was best damn thing in the whole keynote. Truly, Apple at its best. I don’t think any other large consumer product company has committed to anything like this. #circulareconomy for real. - She laid out a goal for Apple to eliminate the need to mine new materials from the Earth. She said that to reach that goal Apple will have to do three things: 1. Sourcing recycled or renewable materials for all products. 2. Ensure that Apple products last as long as possible. 3. After a long life of use, ensure that they are recycled properly.
IFTTT  Facebook  systems  circulareconomy 
9 weeks ago by shaunkoh
Horace Dediu:
<p>What is the logic of this durability focus as a business model? It may be good for the environment but is it good for the bottom line?

Of course, there would be not much business without an environment and we should all strive for sustainability.  But this is an existential observation, and it’s defensive. The important call to make is that Apple is making a bet that sustainability is a growth business.

Fundamentally, Apple is betting on having customers, not selling them products.

The purpose of Apple as a firm is to create and preserve customers and to create and preserve products. This is fundamental and not fully recognized.

To understand how this works, if you look at the pricing graph below, you can read it as a story of increasing prices for a decreasing market share. But if you understand that each advance in products increases absorbable[1] utility then the cost per use remains steady or declines.

<img src="http://www.asymco.com/wp-content/uploads/2018/09/Screen-Shot-2018-09-13-at-8.42.33-AM-768x777.png" width="100%" />

An iPhone at $1200 may be less expensive than an iPhone at $600 if the $1200 version lasts twice as long as is used twice as much each day. The $1200 phone delivers 4x the utility at twice the price, making it half the price. By making more durable products, both in terms of hardware and software, the customer base is satisfied and preserved.

Practically, the initial buyer may resell the iPhone and that 2nd hand devices may be sold yet again. This means an iPhone could have three users over its life and thus it could end up expanding the audience for Apple by a factor of 2 or even 3.

The expanded audience is offered accessories, additional products such as wearables and, of course, services. These residual business models are certainly profitable, perhaps even more so than the iPhone.</p>

Dediu always has a different way of looking at things.
apple  customers  iphone 
9 weeks ago by charlesarthur
via Starred items from BazQux Reader https://ift.tt/1cAKc9M and IFTTT
Starred  items  from  BazQux  Reader 
9 weeks ago by stinkingpig
RT : Maybe one of the best comments about and its from the brilliant guys
keynote2018  from twitter
9 weeks ago by rk295
Of course, there would be not much business without an environment and we should all strive for sustainability.  But this is an existential observation, and it’s defensive. The important call to make is that Apple is making a bet that sustainability is a growth business.

Fundamentally, Apple is betting on having customers not selling them products.

The purpose of Apple as a firm is to create and preserve customers and to create and preserve products. This is fundamental and not fully recognized.
iphone  apple  business  environment  sustainable  strategy  corporations  relationships  technology 
9 weeks ago by allaboutgeorge
I think Lisa Jackson’s presentation at the September 2018 iPhone launch event was perhaps the most interesting and most profound. Lisa Jackson is Apple’s vice president of Environment, Policy and Social Initiatives. Previously, Ms. Jackson served as Administrator of the U.S. via Pocket
IFTTT  Pocket 
9 weeks ago by domingogallardo
Maybe one of the best comments about and its from the brilliant guys
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9 weeks ago by joseph
Lasts Longer
9 weeks ago by nimprojects
11 years of iPhone pricing from
from twitter_favs
9 weeks ago by mehulkar
“Of course, there would be not much business without an environment and we should all strive for sustainability. But this is an existential observation, and it’s defensive. The important call to make is that Apple is making a bet that sustainability is a growth business.

Fundamentally, Apple is betting on having customers not selling them products.

The purpose of Apple as a firm is to create and preserve customers and to create and preserve products. This is fundamental and not fully recognized.”
services  business  product  iphone  customers  apple  asymco 
9 weeks ago by colm.mcmullan
I think Lisa Jackson’s presentation at the September 2018 iPhone launch event was perhaps the most interesting and most profound. Lisa Jackson is Apple’s vice…
from instapaper
9 weeks ago by liebo7