New Coke Didn’t Fail. It Was Murdered. – Mother Jones


26 bookmarks. First posted by bhammerslag 8 days ago.


In late May, Coca-Cola announced it would produce 50,000 cans of New Coke as part of a promotional campaign linked to the third season of Netflix’s Stranger Things, which takes place in 1985, the same year the fizzy reboot made its short-lived debut. via Pocket
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13 hours ago by keithprime
The popular version goes like this: In the early 1980s, not content with producing the world’s most recognizable beverage, greedy executives tweaked the recipe for the first time in 94 years. They redesigned the can, launched a massive marketing blitz, and promised a better taste. But Americans wouldn’t stand for it. In the face of a nationwide backlash, the company brought back the old formula—now dubbed “Coke Classic”—after two months. The story of New Coke is eternal. It’s a parable of hubris.

It’s also a lie.
longread 
6 days ago by rosscatrow
People liked it but that is not such a good story as people not liking it, plus people like to use change in one thing as an anger proxy for general societal change.
us  business  nostalgia 
7 days ago by mr_stru
RT : New Coke didn't fail. It was murdered.
from twitter_favs
7 days ago by AramZS
New Coke didn't fail. It was murdered.
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7 days ago by ardeguire
Mother Jones illustration; Getty In late May, Coca-Cola announced it would produce 50,000 cans of New Coke as part of a promotional campaign linked to the third…
from instapaper
8 days ago by johnrclark
In late May, Coca-Cola announced it would produce 50,000 cans of New Coke as part of a promotional campaign linked to the third season of Netflix’s Stranger Things, which takes place in 1985, the same year the fizzy reboot made its short-lived debut. via Pocket
IFTTT  Pocket  twitter 
8 days ago by sextopus
love this revelation that New Coke was the original gamergate https://t.co/EcBUxMwIvO

— Brandy Jensen (@BrandyLJensen) July 9, 2019
from instapaper
8 days ago by mathewi
In late May, Coca-Cola announced it would produce 50,000 cans of New Coke as part of a promotional campaign linked to the third season of Netflix’s Stranger Things, which takes place in 1985, the same year the fizzy reboot made its short-lived debut. via Pocket
IFTTT  Pocket  instapaper 
8 days ago by drewcaldwell