Facebook Uses Artificial Intelligence to Predict Your Future Actions for Advertisers, Says Confidential Document


19 bookmarks. First posted by querolus 5 days ago.


Since the Cambridge Analytica scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itself from the…
from instapaper
2 days ago by danimad
Facebook can identify people people "at risk" of jumping ship from one brand to a competitor. The technology raises ethical alarms among experts.
sam_biddle  facebook  cambridge_analytica  social_media  advertising  netpolicynotes 
2 days ago by mreinbold
Here, Facebook explains how it can comb through its entire user base of over 2 billion individuals and produce millions of people who are “at risk” of jumping ship from one brand to a competitor. These individuals could then be targeted aggressively with advertising that could pre-empt and change their decision entirely — something Facebook calls “improved marketing efficiency.” This isn’t Facebook showing you Chevy ads because you’ve been reading about Ford all week — old hat in the online marketing world — rather Facebook using facts of your life to predict that in the near future, you’re going to get sick of your car. Facebook’s name for this service: “loyalty prediction.

Rumman Chowdhury, who leads Accenture’s Responsible AI initiative, underscored the fact that like Netflix or Amazon’s suggestions, more ambitious algorithmic predictions could not only guess a Facebook user’s behavior, but also reinforce it: “Recommendation engines are incentivized to give you links you will click on, not necessarily valuable information.”
facebook  fb  ml 
3 days ago by libbymiller
Facebook Uses Artificial Intelligence to Predict Your Future Actions for Advertisers, Says Confidential Document
from twitter
3 days ago by johnmatthews
Sam Biddle:
<p>The recent document, described as “confidential,” outlines a new advertising service that expands how the social network sells corporations’ access to its users and their lives: Instead of merely offering advertisers the ability to target people based on demographics and consumer preferences, Facebook instead offers the ability to target them based on how they will behave, what they will buy, and what they will think. These capabilities are the fruits of a self-improving, artificial intelligence-powered prediction engine, first unveiled by Facebook in 2016 and dubbed “FBLearner Flow.”

One slide in the document touts Facebook’s ability to “predict future behavior,” allowing companies to target people on the basis of decisions they haven’t even made yet. This would, potentially, give third parties the opportunity to alter a consumer’s anticipated course.

Here, Facebook explains how it can comb through its entire user base of over 2 billion individuals and produce millions of people who are “at risk” of jumping ship from one brand to a competitor. These individuals could then be targeted aggressively with advertising that could pre-empt and change their decision entirely — something Facebook calls “improved marketing efficiency.” This isn’t Facebook showing you Chevy ads because you’ve been reading about Ford all week — old hat in the online marketing world — rather Facebook using facts of your life to predict that in the near future, you’re going to get sick of your car. Facebook’s name for this service: “loyalty prediction.”</p>


AI for everything!
machinelearning  facebook  ai  advertising  artificialintelligence 
3 days ago by charlesarthur
Facebook Uses Artificial Intelligence to Predict Your Future Actions for Advertisers, Says Confidential Document
from twitter
4 days ago by ilya
Predictive targeting. How Facebook targets us based on decisions we haven't made yet.
from twitter_favs
5 days ago by kimelmose
“FB is not selling lists of users, but rather renting out access to them. But [this is] a…
from twitter
5 days ago by Surliminal
Leaked doc describes new Facebook tool that predicts when users may leave a brand for a competitor, enabling advertisers to target and try to keep them
5 days ago by joeo10
About Cambridge Analytica and Facebook... “a confidential Facebook document reviewed by The Intercept shows that the two companies are far more similar than the…
from instapaper
5 days ago by mathewi
Since the Cambridge Analytica scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itself from the…
from instapaper
5 days ago by zota