Above Avalon: The Curious State of Apple Product Pricing


32 bookmarks. First posted by ablaze 11 days ago.


Above Avalon The Curious State of Apple Product Pricing As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing… http://ift.tt/2nb8Ler
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5 days ago by danielnauck
As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing…
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5 days ago by loganrhyne
Will Apple über den Preis den Wearables-Markt dominieren?
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7 days ago by grzbielok
»Apple coming out with a product that would underprice nearly every other competitor was unimaginable 10 years ago«
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8 days ago by martin.weber
RT : Above Avalon: The Curious State of Apple Product Pricing
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8 days ago by coltcha
“It is very difficult to find a pair of wireless headphones priced lower than AirPods”
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8 days ago by souldoubt
The Curious State of Apple Product Pricing
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9 days ago by rickc57
As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269.
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9 days ago by fraz87
As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing…
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9 days ago by indirect
As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing…
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9 days ago by theory
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9 days ago by stinkingpig
The Curious State of Apple Product Pricing by John Gruber via Daring Fireball -- I love my AirPods. I mean dang I didn't think losing the cord was going to be that much of a big deal but I'm now able to listen to music and move about my office with ease. And now I don't mind having them in my pocket at all times, which is handy when I want to tune out on the bus. -- https://www.aboveavalon.com/notes/2017/3/15/the-curious-state-of-apple-product-pricing
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9 days ago by samuelclay
As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing…
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9 days ago by jrdodds
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Another good column from Neil Cybart at Above Avalon:

It is very difficult to find a pair of wireless headphones priced lower than AirPods. In the run-up to Apple unveiling AirPods this past September, the wireless headphone market consisted of the following players:

Kanoa: $300

Bragi Dash: $299

Erato Apollo 7: $289

Skybuds: $279

Earin: $249

Motorola VerveOnes+: $249

Samsung Gear IconX: $199

Bragi Headphone: $149

Given the preceding list, a strong case could have been made for Apple to price its new wireless headphones at $249, or even $299. The fact that Samsung priced its Gear IconX at $199 seemed to suggest a sub-$200 retail price for AirPods was unlikely. Instead, Apple sent shockwaves pulsing through the market by pricing AirPods at only $159. The action instantly removed all available oxygen from the wireless headphone space. The idea of Apple coming out with a new product that would underprice nearly every other competitor was unimaginable ten years ago.

He makes a strong case that Apple Watch is underpriced compared to its competition, too.

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9 days ago by josephschmitt
Another good column from Neil Cybart at Above Avalon:

It is very difficult to find a pair of wireless headphones priced lower than AirPods. In the run-up to Apple unveiling AirPods this past September, the wireless headphone market consisted of the following players:

Kanoa: $300

Bragi Dash: $299

Erato Apollo 7: $289

Skybuds: $279

Earin: $249

Motorola VerveOnes+: $249

Samsung Gear IconX: $199

Bragi Headphone: $149

Given the preceding list, a strong case could have been made for Apple to price its new wireless headphones at $249, or even $299. The fact that Samsung priced its Gear IconX at $199 seemed to suggest a sub-$200 retail price for AirPods was unlikely. Instead, Apple sent shockwaves pulsing through the market by pricing AirPods at only $159. The action instantly removed all available oxygen from the wireless headphone space. The idea of Apple coming out with a new product that would underprice nearly every other competitor was unimaginable ten years ago.

He makes a strong case that Apple Watch is underpriced compared to its competition, too.

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9 days ago by rufous
As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing…
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10 days ago by mlinder
Apple is underpricing AirPods and Apple Watch
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11 days ago by edan
My latest article:

The Curious State of Apple Product Pricing

Apple's pricing strategy is evolving.
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11 days ago by SWCarson
Neil Cybart:
<p>AirPods and Apple Watch pricing doesn't reflect a new strategy designed to juice iPhone sales. Instead, Apple has actually been traveling down this pricing path for years. Apple's decision to unveil the initial iPad at $499 in 2010, and then come out with a $329 iPad mini just two years later, marked a sea change in the way Apple approached product pricing. 

In the mid-1990s, Apple made a series of strategic mistakes related to the Mac. Instead of trying to grow market share, management chased profit. Apple introduced a variety of high-priced Macs targeting existing Mac users. Apple was having difficulty targeting new users in the face of the strengthening Windows empire. Apple was doubling down on niche instead of chasing mass market. 

Apple took a completely different strategy with iPad. With iPad, Apple cared much more about grabbing market share. This attitude was born from motivation to not repeat Apple's dark days from the 1990s. Up until last year, there was thought to be one major caveat to Apple's market share ambition. Apple was interested in initially grabbing share in the premium segment of the market and then gradually working its way down market. There is evidence to suggest this attitude is now changing a bit as Apple is selling wearables.</p>
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11 days ago by charlesarthur