Softwear: How Outlier, the Underground Fashion Label for Nerds, Got Cool | WIRED


50 bookmarks. First posted by paryshnikov 7 days ago.


Softwear: How Outlier, the Underground Fashion Label for Nerds, Got Cool
from twitter
3 days ago by kejadlen
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
4 days ago by trhall
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most.
business  longreads 
5 days ago by shadowsun7
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
5 days ago by jamies
IT’S 12:21 PM on a Tuesday, and the new coat from Outlier is going live.
For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell. That’s the kind of thing that, if you care about it, you care about it a lot.
The jacket, in Outlier parlance, is an “experiment,” a limited-release garment that indulges every bit of the otaku flair for which Outlier has been known since Abe Burmeister and Tyler Clemens founded it in 2008.
Which means: The textile isn’t anything so prosaic as GoreTex; it’s Neoshell, two kinds of nylon sandwiching a polyurethane membrane that, as Outlier’s website puts it, isn’t “extruded like traditional garbage bag ‘waterproof breathable’ fabrics, but is instead electrospun using a nonwoven process.” It’s black, unlined, and its seams are sealed with pale-colored tape, which gives the inside a sort of Mondrian look.
fashion  clothing  design 
5 days ago by rgl7194
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell.
Archive  clothing 
5 days ago by dvand5
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
♥instapaper 
6 days ago by anatomatic
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell. via Pocket
IFTTT  Pocket 
6 days ago by trisignia
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
6 days ago by jrdodds
Note about using "the best cheap materials"
clothing  design  fashion  2018  from:wired 
6 days ago by mechazoidal
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
6 days ago by leftyotter
Softwear: How Outlier, the Underground Fashion Label for Nerds, Got Cool via Instapaper http://ift.tt/2Et4wzK
IFTTT  Instapaper 
7 days ago by jonathan
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by stevenbedrick
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by indirect
Wired: ‘How Outlier, the Underground Fashion Label for Nerds, Got Cool’
ifttt  feedbin 
7 days ago by mgacy
Wired: ‘How Outlier, the Underground Fashion Label for Nerds, Got Cool’
7 days ago by nimprojects
“The pockets of Outlier's new waterproof coat close with magnets. The flap that protects the top of the zipper (and hides a secret pocket) seals with a precise little snap sewed onto a smaller flap.”

Outlier use all sorts of interesting fabrics, materials and techniques. They are what I want clothing companies to do but, boy, this stuff is expensive – although not more so than fancy technical wear.

The article makes some references to Uniqlo who are playing some similar games but at a lower level.

Via https://daringfireball.net/linked/2018/01/10/outlier
clothing  design  manufacturing  via_df 
7 days ago by metaproof
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by skinnyj
RT : This is an awesome inside look at my favorite clothing company, Outlier:
from twitter_favs
7 days ago by whyitsjeff
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by pelles
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by danimad
Outlier started out making streetwear durable enough to bike in. But its attention to detail and sci-fi styles turned the brand into a fashion obsession for the tech set. 22 employees, $5-15M in revenue.
clothing  fashion  business 
7 days ago by mkatase
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by amorton
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by wahoo5
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
Instapaper 
7 days ago by edmadrid
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by theory
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by flobosg
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell.
article 
7 days ago by mud
Adam Rogers, writing for Wired on indie menswear maker Outlier (a former DF sponsor):

Pants tough enough to deal with anything became Outlier’s signature play — trousers “for the end of the world,” as the folks at GQ put it. “We were trying to solve a specific cycling problem,” Burmeister says. “How to not look like a cyclist but still perform.”

They started going to textile conferences — Outdoor Retailer, then in Utah, was a big one. They wanted to find out where big companies, which they assumed used all the best stuff, got their supplies. But it turned out that the big companies of the world actually used the best cheapest materials.

As for the actual best, well, “we found that there was all this stuff nobody was touching. We were stunned. Like, nobody is using this? Nobody is using this?” Burmeister says. Military fabrics, equestrian fabrics, industrial fabrics — they were all for sale, or had been. They found, for example, a doubleweave with Cordura-grade nylon on one side and a softer nylon/polyester blend on the other. It seemed like it would make really great pair of jeans.

Outlier’s clothes aren’t cheap, but once you wear them, you realize how cheaply made most other clothes are. (Via Greg Koenig.)

 ★ 
via:daringfireball 
7 days ago by rufous
from Daring Fireball

Adam Rogers, writing for Wired on indie menswear maker Outlier (a former DF sponsor):

Pants tough enough to deal with anything became Outlier’s signature play — trousers “for the end of the world,” as the folks at GQ put it. “We were trying to solve a specific cycling problem,” Burmeister says. “How to not look like a cyclist but still perform.”

They started going to textile conferences — Outdoor Retailer, then in Utah, was a big one. They wanted to find out where big companies, which they assumed used all the best stuff, got their supplies. But it turned out that the big companies of the world actually used the best cheapest materials.

As for the actual best, well, “we found that there was all this stuff nobody was touching. We were stunned. Like, nobody is using this? Nobody is using this?” Burmeister says. Military fabrics, equestrian fabrics, industrial fabrics — they were all for sale, or had been. They found, for example, a doubleweave with Cordura-grade nylon on one side and a softer nylon/polyester blend on the other. It seemed like it would make really great pair of jeans.

Outlier’s clothes aren’t cheap, but once you wear them, you realize how cheaply made most other clothes are. (Via Greg Koenig.)

 ★ 
ifttt  daringfireball 
7 days ago by josephschmitt
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
7 days ago by paryshnikov