Softwear: How Outlier, the Underground Fashion Label for Nerds, Got Cool | WIRED


63 bookmarks. First posted by mpfef january 2018.


I've spent too much 💰 on over the last few years, but their stuff is 🔥
from twitter_favs
12 days ago by nirum
"They started going to textile conferences—Outdoor Retailer, then in Utah, was a big one. They wanted to find out where big companies, which they assumed used all the best stuff, got their supplies. But it turned out that the big companies of the world actually used the best *cheapest* materials. As for the actual best, well, 'we found that there was all this stuff nobody was touching. We were stunned. Like, nobody is using this? Nobody is using this?' Burmeister says. Military fabrics, equestrian fabrics, industrial fabrics—they were all for sale, or had been."
a:Adam-Rogers  p:Wired★★  d:2018.01.10  w:4000  clothing  manufacturing  fashion  from twitter
4 weeks ago by bankbryan
Softwear: How Outlier, the Underground Fashion Label for Nerds, Got Cool via Instapaper
IFTTT  Instapaper 
8 weeks ago by allanlasser
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
instapaper 
january 2018 by theluther
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell. via Pocket
IFTTT  Pocket  read 
january 2018 by tofagerl
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
january 2018 by jkleske
A bit of their history and how they do things.
adamrogers  wired  outlier  clothes  clothing 
january 2018 by philgyford
Softwear: How Outlier, the Underground Fashion Label for Nerds, Got Cool
from twitter
january 2018 by kejadlen
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by trhall
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most.
business  longreads 
january 2018 by shadowsun7
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by jamies
IT’S 12:21 PM on a Tuesday, and the new coat from Outlier is going live.
For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell. That’s the kind of thing that, if you care about it, you care about it a lot.
The jacket, in Outlier parlance, is an “experiment,” a limited-release garment that indulges every bit of the otaku flair for which Outlier has been known since Abe Burmeister and Tyler Clemens founded it in 2008.
Which means: The textile isn’t anything so prosaic as GoreTex; it’s Neoshell, two kinds of nylon sandwiching a polyurethane membrane that, as Outlier’s website puts it, isn’t “extruded like traditional garbage bag ‘waterproof breathable’ fabrics, but is instead electrospun using a nonwoven process.” It’s black, unlined, and its seams are sealed with pale-colored tape, which gives the inside a sort of Mondrian look.
fashion  clothing  design 
january 2018 by rgl7194
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell.
Archive  clothing 
january 2018 by dvand5
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
♥instapaper 
january 2018 by anatomatic
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell. via Pocket
IFTTT  Pocket 
january 2018 by trisignia
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by jrdodds
Note about using "the best cheap materials"
clothing  design  fashion  2018  from:wired 
january 2018 by mechazoidal
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by leftyotter
Softwear: How Outlier, the Underground Fashion Label for Nerds, Got Cool via Instapaper http://ift.tt/2Et4wzK
IFTTT  Instapaper 
january 2018 by jonathan
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by stevenbedrick
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by indirect
Wired: ‘How Outlier, the Underground Fashion Label for Nerds, Got Cool’
ifttt  feedbin 
january 2018 by mgacy
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by stuckeyboss
Wired: ‘How Outlier, the Underground Fashion Label for Nerds, Got Cool’
january 2018 by nimprojects
“The pockets of Outlier's new waterproof coat close with magnets. The flap that protects the top of the zipper (and hides a secret pocket) seals with a precise little snap sewed onto a smaller flap.”

Outlier use all sorts of interesting fabrics, materials and techniques. They are what I want clothing companies to do but, boy, this stuff is expensive – although not more so than fancy technical wear.

The article makes some references to Uniqlo who are playing some similar games but at a lower level.

Via https://daringfireball.net/linked/2018/01/10/outlier
clothing  design  manufacturing  via_df 
january 2018 by metaproof
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by skinnyj
RT : This is an awesome inside look at my favorite clothing company, Outlier:
from twitter_favs
january 2018 by whyitsjeff
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by pelles
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by danimad
Outlier started out making streetwear durable enough to bike in. But its attention to detail and sci-fi styles turned the brand into a fashion obsession for the tech set. 22 employees, $5-15M in revenue.
clothing  fashion  business 
january 2018 by mkatase
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by amorton
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by wahoo5
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
Instapaper 
january 2018 by edmadrid
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by theory
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by flobosg
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are always a big deal. This one is bigger than most. The Shelter From the Storm is Outlier’s first breathable waterproof shell.
article 
january 2018 by mud
Adam Rogers, writing for Wired on indie menswear maker Outlier (a former DF sponsor):

Pants tough enough to deal with anything became Outlier’s signature play — trousers “for the end of the world,” as the folks at GQ put it. “We were trying to solve a specific cycling problem,” Burmeister says. “How to not look like a cyclist but still perform.”

They started going to textile conferences — Outdoor Retailer, then in Utah, was a big one. They wanted to find out where big companies, which they assumed used all the best stuff, got their supplies. But it turned out that the big companies of the world actually used the best cheapest materials.

As for the actual best, well, “we found that there was all this stuff nobody was touching. We were stunned. Like, nobody is using this? Nobody is using this?” Burmeister says. Military fabrics, equestrian fabrics, industrial fabrics — they were all for sale, or had been. They found, for example, a doubleweave with Cordura-grade nylon on one side and a softer nylon/polyester blend on the other. It seemed like it would make really great pair of jeans.

Outlier’s clothes aren’t cheap, but once you wear them, you realize how cheaply made most other clothes are. (Via Greg Koenig.)

 ★ 
via:daringfireball 
january 2018 by rufous
from Daring Fireball

Adam Rogers, writing for Wired on indie menswear maker Outlier (a former DF sponsor):

Pants tough enough to deal with anything became Outlier’s signature play — trousers “for the end of the world,” as the folks at GQ put it. “We were trying to solve a specific cycling problem,” Burmeister says. “How to not look like a cyclist but still perform.”

They started going to textile conferences — Outdoor Retailer, then in Utah, was a big one. They wanted to find out where big companies, which they assumed used all the best stuff, got their supplies. But it turned out that the big companies of the world actually used the best cheapest materials.

As for the actual best, well, “we found that there was all this stuff nobody was touching. We were stunned. Like, nobody is using this? Nobody is using this?” Burmeister says. Military fabrics, equestrian fabrics, industrial fabrics — they were all for sale, or had been. They found, for example, a doubleweave with Cordura-grade nylon on one side and a softer nylon/polyester blend on the other. It seemed like it would make really great pair of jeans.

Outlier’s clothes aren’t cheap, but once you wear them, you realize how cheaply made most other clothes are. (Via Greg Koenig.)

 ★ 
ifttt  daringfireball 
january 2018 by josephschmitt
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by paryshnikov
It’s 12:21 pm on a Tuesday, and the new coat from Outlier is going live. For the obsessed fans of this technically minded menswear house, Tuesday drops are…
from instapaper
january 2018 by mpfef