IKEA effect - Wikipedia


20 bookmarks. First posted by aspender september 2016.


The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created.
business  psychology 
january 2018 by soobrosa
The IKEA effect has been described as follows: "The price is low for IKEA products largely because they take labor out of the equation. With a Phillips screwdriver, an Allen wrench and rubber mallet, IKEA customers can very literally build an entire home's worth of furniture on a very tight budget. But what happens when they do?" They "fall in love with their IKEA creations. Even when there are parts missing and the items are incorrectly built, customers in the IKEA study still loved the fruits of their labors.
business  psychology 
january 2018 by Gwendoux
From Wikipedia, the free encyclopedia Jump to:, Part of a series on Psychology Outline History Subfields Basic types Abnormal Behavioral genetics Biological…
from instapaper
january 2018 by johnrclark
I had no idea this was a known effect but it makes a lot of sense and the name is pretty awesome. 🤣
december 2017 by thingles
☛ IKEA Effect | Hacker News

☛ IKEA effect - Wikipedia
from twitter
december 2017 by gpessia
The price is low for IKEA products largely because they take labor out of the equation. With a Phillips screwdriver, an Allen wrench and rubber mallet, IKEA customers can very literally build an entire home's worth of furniture on a very tight budget. But what happens when they do?" They "fall in love with their IKEA creations. Even when there are parts missing and the items are incorrectly built, customers in the IKEA study still loved the fruits of their labors.
psychology  business  wiki  sweden 
december 2017 by mikael
My new favourite cognitive bias - I cherished my completely and utterly bodged Ikea desk for years
from twitter
september 2016 by aspender