Facebook drastically changes News Feed to make it “good for people” (and bad for most publishers) » Nieman Journalism Lab


17 bookmarks. First posted by grzbielok january 2018.


"The company will now prioritize content from friends, family, and groups over 'public content like posts from businesses, brands, and media,' CEO Mark Zuckerberg wrote in a post Thursday night." (Source: Nieman Lab)
january 2018 by brianaf
News publishers that have relied on Facebook for traffic will suffer.
Facebook is making big, immediate changes to News Feed. The company will now prioritize content from friends, family, and groups over “public content like posts from businesses, brands, and media,” CEO Mark Zuckerberg wrote in a post Thursday night. News publishers that have relied on Facebook for traffic will suffer: “Some news helps start conversations on important issues,” Zuckerberg wrote. “But too often today, watching video, reading news or getting a page update is just a passive experience.”
The change, Facebook admits, is major. Users will be given “more opportunities to interact with the people they care about,” which necessarily means less publisher content, Adam Mosseri, Facebook’s VP of News Feed, wrote in a post Thursday...
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january 2018 by rgl7194
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january 2018 by joewiz
RT : We'd post this to Facebook too but nobody would see it.
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january 2018 by versoe
Facebook is making big, immediate changes to News Feed . The company will now prioritize content from friends, family, and groups over “public content like…
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january 2018 by breau
“But too often today, watching video, reading news or getting a page update is just a passive experience.”
The change, Facebook admits, is major. Users will be given “more opportunities to interact with the people they care about,” which necessarily means less publisher content, Adam Mosseri, Facebook’s VP of News Feed, wrote in a post Thursday : As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. After all, Facebook isn’t exactly hiding the fact that in the news feed, family and friends and sharing come first.
january 2018 by sechilds
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january 2018 by stinkingpig
Laura Hazard Owen, writing for the Nieman Journalism Lab:

Facebook is making big, immediate changes to News Feed. The company will now prioritize content from friends, family, and groups over “public content like posts from businesses, brands, and media,” CEO Mark Zuckerberg wrote in a post Thursday night. News publishers that have relied on Facebook for traffic will suffer: “Some news helps start conversations on important issues,” Zuckerberg wrote. “But too often today, watching video, reading news or getting a page update is just a passive experience.”

Who knows what they’re actually changing, but I’ll take this opportunity to reiterate what I’ve believed all along: news publishers that have relied on Facebook for traffic are fools. The only audience you can count on is an audience you’ve built yourself and have a direct relationship with.

Casey Newton put it well:

So many publishers think they have audiences, when what they really have is traffic.

I think we’re about to find out who has an audience.

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january 2018 by rufous
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Laura Hazard Owen, writing for the Nieman Journalism Lab:

Facebook is making big, immediate changes to News Feed. The company will now prioritize content from friends, family, and groups over “public content like posts from businesses, brands, and media,” CEO Mark Zuckerberg wrote in a post Thursday night. News publishers that have relied on Facebook for traffic will suffer: “Some news helps start conversations on important issues,” Zuckerberg wrote. “But too often today, watching video, reading news or getting a page update is just a passive experience.”

Who knows what they’re actually changing, but I’ll take this opportunity to reiterate what I’ve believed all along: news publishers that have relied on Facebook for traffic are fools. The only audience you can count on is an audience you’ve built yourself and have a direct relationship with.

Casey Newton put it well:

So many publishers think they have audiences, when what they really have is traffic.

I think we’re about to find out who has an audience.

 ★ 
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january 2018 by josephschmitt
RT : We'd post this to Facebook too but nobody would see it.
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january 2018 by mathewi
RT : We'd post this to Facebook too but nobody would see it.
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january 2018 by AramZS
RT : We'd post this to Facebook too but nobody would see it.
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january 2018 by adders