Start-ups like Live Water in Oregon and Tourmaline Spring in Maine have emerged in the last few years to deliver untreated water on demand. An Arizona company, Zero Mass Water, which installs systems allowing people to collect water directly from the atmosphere around their homes, began taking orders in November from across the United States. It has raised $24 million in venture capital.

That moment you discover drinking untreated well water all this time is suddenly “Trendy”! #RawWater

Opal Springs Water Company in Culver, Ore., bottles “raw water” — unfiltered, untreated, unsterilized spring water — for the start-up company Live Water. Leah…

Unfiltered Fervor: The Rush to Get Off the Water Grid

RT @alokjha: “Raw water”. A spectacular bunch of dicks here.

Driven by misgivings about how tap water is treated, start-ups are turning to springs and the air for purer sources — and drawing an elite audience.

SAN FRANCISCO — At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock. But one recent evening, there was a glittering rack of it: glass orbs containing 2. via Pocket

Say goodbye to 2017 with this article “raw water”

Once weed is legal in California we can expect even more dumb ideas like this garbage.

Perhaps one of the craziest things I’ve read about all year, but over the last several years I’ve noticed more and more water stores in strip malls. I think this is just the beginning.

Opal Springs Water Company in Culver, Ore., bottles “raw water” — unfiltered, untreated, unsterilized spring water — for the start-up company Live Water. Leah…

RT @lynseybarber: And what did the Juicero dude do when it all went tits up I here you ask?

“Raw water” |

SAN FRANCISCO — At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock. But one recent evening, there was a glittering rack of it: glass orbs containing 2. via Pocket

SAN FRANCISCO — At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock. But one recent evening, there was a glittering rack of it: glass orbs containing 2. via Pocket

you're a conspiracy theorist

Pure water can be obtained by using a reverse osmosis filter, the gold standard of home water treatment, but for Mr. Singh (né Christopher Sanborn), the goal is not pristine water, per se. “You’re going to get 99 percent of the bad stuff out,” he said. “But now you have dead water.”
He said “real water” should expire after a few months. His does. “It stays most fresh within one lunar cycle of delivery,” he said. “If it sits around too long, it’ll turn green. People don’t even realize that because all their water’s dead, so they never see it turn green.”
Mr. Singh believes that public water has been poisoned. “Tap water? You’re drinking toilet water with birth control drugs in them,” he said. “Chloramine, and on top of that they’re putting in fluoride. Call me a conspiracy theorist, but it’s a mind-control drug that has no benefit to our dental health.” (There is no scientific evidence that fluoride is a mind-control drug, but plenty to show that it aids dental health.)

RT @roylwolfephd: Drinking raw water is a new trend and it appears financially lucrative—but provides no microbial protection.

This is going to lead to at least one rich toddler in San Francisco dying of cholera.

😤

RT @sesmith: Drink the rich, etc.

RT @roylwolfephd: Drinking raw water is a new trend and it appears financially lucrative—but provides no microbial protection.

Sometimes I am so embarrassed to be affiliated with Silicon Valley 🙄

via NYT > Business http://ift.tt/2uqc7dP