Apple’s New Campus: An Exclusive Look Inside the Mothership


134 bookmarks. First posted by drewcaldwell 11 days ago.


At one point, Behling recalls, Jobs discussed the walls he had in mind for the offices: “He knew exactly what timber he wanted, but not just ‘I like oak’ or ‘I like maple.’ He knew it had to be quarter-­cut. It had to be cut in the winter, ideally in January, to have the least amount of sap and sugar content. We were all sitting there, architects with gray hair, going, ‘Holy shit!’”

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IT’S HARD NOT to be overwhelmed by all of this. Ask me sometime about the fonts in the elevator or the hidden pipes in the bathroom commodes. And it’s hard not to return again and again to the same question: Is Apple Park the arcadia outlined by Jobs in his public farewell, or is it an anal-retentive nightmare of indulgence gone wild?

Apple’s answer is that the perfection here will inspire its workforce to match that effort in the products they create, that the environment itself is meant to motivate engineers, designers, and even café managers to aspire for ever-higher levels of quality and innovation. (Francesco Longoni, the maestro of the Apple Park café, helped Apple patent a box that will keep to-go pizzas from getting soggy.) “We’re amortizing this in an entirely different way,” Ive says. “We don’t measure this in terms of numbers of people. We think about it in terms of the future. The goal was to create an experience and an environment that felt like a reflection of who we are as a company. This is our home, and everything we make in the future is going to start here.”

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“This building rose out of the passion of Steve Jobs,” he says. “The idea that a beautiful object descended on this verdant, luxurious landscape and that it will be inhabited by 12,000 people: That is a true utopian vision. So part of my job is confronting these criticisms and saying, ‘You must be mad.’”
stevejob  design  workplace  brand_apple  architecture 
yesterday by JohnDrake
One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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I want that door handle.
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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2 days ago by Edwinbrett
Apple’s New Campus: An Exclusive Look Inside the Mothership
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2 days ago by kejadlen
Whatever you think of Apple Park, it will be a great anchor in the future for allegories about the Apple via
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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2 days ago by scottishchris
Apple’s New Campus: An Exclusive Look Inside the Mothership via
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3 days ago by Zyber17
To consolidate his employees, he wanted to create a new campus, a verdant landscape where the border between nature and building would be blurred.
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3 days ago by newmarcel
ON JUNE 7, 2011, a local businessman addressed a meeting of the Cupertino City Council.

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4 days ago by traff
a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise. via Pocket
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4 days ago by driptray
WAS SURE IT WOULD MARK THE TOP
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5 days ago by maoxian
One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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5 days ago by urbansheep
Wired's feature on Apple's new campus. Like all Apple products, I expect this one will divide opinion.
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5 days ago by colm.mcmullan
One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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One More Thing Inside Apple’s Insanely Great (of Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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6 days ago by amorton
Flawless curves, milled aluminum, endless glass, walled garden—sounds like an Apple product. In fact, it’s the company’s biggest launch ever.
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7 days ago by TomasMartinez
a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise. via Pocket
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One More Thing Inside Apple’s Insanely Great (of Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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s of buildings along t
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a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise. via Pocket
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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10 days ago by rubywhite
’s New Campus: An Exclusive Look Inside the Mothership | WIRED
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10 days ago by CraigCamp
a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise. via Pocket
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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10 days ago by mlinder
To reading queue: "Apple’s New Campus: An Exclusive Look Inside the Mothership"
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"Briefly two circles are considered"
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"Briefly two circles are considered"
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a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise.
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a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise. via Pocket
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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One More Thing Inside Apple’s Insanely Great (of Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise. via Pocket
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One More Thing Inside Apple’s Insanely Great (or Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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11 days ago by rdr
A walled garden in 's new campus, how apropos. But you don't get to call it a mothership with zero childcare
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One More Thing Inside Apple’s Insanely Great (of Just Insane) New Mothership 05.16.17 On June 7, 2011, a local businessman addressed a meeting of the Cupertino…
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a local businessman addressed a meeting of the Cupertino City Council. He had not been on the agenda, but his presence wasn’t a total surprise.
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