The Strange Brands in Your Instagram Feed - The Atlantic


124 bookmarks. First posted by farley13 january 2018.


Possible forum discussion piece
lib200  capitalism 
13 days ago by jfbeatty
The Strange Brands in Your Instagram Feed - The Atlantic
from twitter
september 2018 by fourstar
The Strange Brands in Your Instagram Feed via Instapaper
IFTTT  Instapaper  ecommerce  captialism  branding  shopify 
june 2018 by wexxy
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
IFTTT  Instapaper 
april 2018 by broderboy
The Strange Brands in Your Instagram Feed
from twitter
march 2018 by karsh
The Strange Brands in Your Instagram Feed
march 2018 by fnord
Machine learning meets brand naming? /cc
from twitter_favs
february 2018 by tlafleur
There’s nothing unusual about this in digital marketing. In fact, it’s a completely common practice. But employed so baldly, it shows the strangeness of our current commerce model. I like lions, so I follow an Instagram account that posts pictures of them, they post an ad, so I go to a webpage, and now I get ads chasing me all over the Internet advertising a lion bracelet. It’s enough to make you long for the days of going to the mall or buying stuff out of a catalog.

Ganon says he creates blogs for his sites, too. So maybe for his lion store, he’d cobble together “fun facts about lions” by looking up the most popular lion content on the site, Buzzsumo. Once you hit that page, he could retarget you.

This is one major purpose of “content marketing.” For example, a company could have someone ghostwrite its CTO some blog posts about cloud storage topics that only people deep in the industry could be interested in. Because of that hyperspecificity, anyone who lands on those pages is like
capitalism  ecommerce  instagram 
february 2018 by dsongman
Fuck this. It's so frustrating. Block all ads. Do your research.
capitalism  marketing 
february 2018 by mkatase
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by disnet
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by larsmensel
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by aapostol
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by hybridsolidr
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by stmontgomery
On the stores that are a bunch of small pieces loosely joined in front of a Chinese dropshipper.
alexiscmadrigal  atlanticmonthly  ecommerce  shopify 
january 2018 by philgyford
RT : I feel like there's a huge cultural gap I'm missing by using adblockers and staying off facebook.
from twitter
january 2018 by burritojustice
RT : I feel like there's a huge cultural gap I'm missing by using adblockers and staying off facebook.
from twitter
january 2018 by ryanpitts
I feel like there's a huge cultural gap I'm missing by using adblockers and staying off facebook.
from twitter
january 2018 by riordan
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by bkerr
The Strange Brands in Your Instagram Feed via Instapaper http://ift.tt/2DeoOO7
from-instapaper  archive 
january 2018 by lavallee
A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money. It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. via Pocket
IFTTT  Pocket 
january 2018 by archizoo
A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money.
capitalism  marketing  ecommerce  instagram  social 
january 2018 by soobrosa
Ganon searches out some lion-themed objects, including the one that he anticipates making the most money from, a gold-plated lion bracelet that he puts on sale for $0. He gives some tips for finding popular dropshippable items, too. He sorts Shopify-hosted sites by traffic with myip.ms, and then digs below the most popular stores, which generally sell products they make themselves. Deeper into the top 1000 stores, there are dropshippers reselling Aliexpress goods, just like Ganon is, so if he can ferret out what products are selling at high-performing stores, he can siphon off some of those dollars. All he’d need to do was do reverse image searches to find the listings in Aliexpress, suck those products in with Oberlo, and he could effectively clone the store in a few minutes.
capitalism 
january 2018 by saranrapjs
New retail, dropshipping, and the supply cloud. This is good. Well, it's not, but the article is good.
marketing  writing  alexismadrigal  capitalism 
january 2018 by infovore
A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money. It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific.
january 2018 by itst
A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money.
Unread 
january 2018 by cfzlp
What Ganon does is pick suppliers he’ll never know to ship products he’ll never touch. All his effort goes into creating ads to capture prospective customers, and then optimizing a digital environment that encourages them to buy whatever piece of crap he’s put in front of them. - via Frances Sinclair
ecommerce  trends  future  scam  instagram  new-companies 
january 2018 by dancall
A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money.
article  clothing 
january 2018 by danimad
RT : The mutant creatures of capitalism taking over my Instagram feed
from twitter
january 2018 by hockendougal
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by richirvine
A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money. It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific.
capitalism  marketing 
january 2018 by neilscott
via Pocket, The Strange Brands in Your Instagram Feed
ifttt  pocket 
january 2018 by snehavii
via Pocket - The Strange Brands in Your Instagram Feed - Added January 13, 2018 at 11:53PM
IFTTT  Pocket 
january 2018 by sudakshsoti
The Strange Brands in Your Instagram Feed
from twitter
january 2018 by jamescampbell
Caveat Emptor: where do all those "brands" on Instagram really come from? Maybe Ireland by way of China...
january 2018 by leolaporte
short-circuited supply chain gaming ecomm and social media tools.

this provides the spark to look at how marketers have gamed various social media algorithms as they're deployed over the past decade - in an effort to get a different picture of how FB/IG/&c. operate.

the mental model of social media's evolution remains too simplistic - there has to be much more than 'days of innocence' turning into 'addictive capitalist evil'.
social-media  via:popular 
january 2018 by mozzarella
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by jon_amar
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
♥instapaper 
january 2018 by anatomatic
Interesting read on how easy it is to set yourself up as a retail brand and start selling whatever products online. Worthwhile read to understand more about some of these brands that are popping up all over.
january 2018 by thingles
What Ganon does is pick suppliers he’ll never know to ship products he’ll never touch. All his effort goes into creating ads to capture prospective customers, and then optimizing a digital environment that encourages them to buy whatever piece of crap he’s put in front of them. And he is not alone.
instagram  marketing  commerce  shopping 
january 2018 by terry
Hypermodern retail. Shopify + Oberlo + retargeting gets you direct from FB views to purchases with Upwork teams doing the actual sale => shipping piece.
capitalism  ecommerce  marketing 
january 2018 by traggett
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by johnrclark
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by mikerugnetta
Alexis Madrigal on the rise of Instagram middlemen retailers by Andy Baio via Waxy.org http://theatln.tc/2CSY1WF
IFTTT  NewsBlur 
january 2018 by rosskarchner
It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not…
from instapaper
january 2018 by leftyotter
Weird and fascinating: people who sell things via instagram, global capitalism, and some kind of sorcery
from twitter_favs
january 2018 by ash