How I Made $8,000 per Month Podcasting, and Why You Probably Don’t Want To


20 bookmarks. First posted by richgor 9 weeks ago.


I run the Disrupting Japan podcast. Like many podcasts, the show dives deep into a small niche. It has no real hope of mass-market appeal. It turns out that if you want to make a living from a small…
startup 
5 days ago by n0vakovic
Tim Romero:
<p>The most effective way I found to grow my audience with was via interaction.

Online, this meant finding the handful of Facebook and LinkedIn groups interested in Japanese startups and then joining the discussions. Most groups welcomed my contribution.

However, it was my offline efforts that made the biggest impact. I sought out any event or seminar where I could speak about Japanese startups and innovation. Every time I spoke, I saw a small uptick in listeners and email subscriptions.

That email list turned out to be more important than I expected for two reasons. First, casual surveys indicated that about 25% of Disrupting Japan fans were not subscribing to the podcast, but going to the site and listening from the browser or simply reading the transcript. Second, people seem far more willing to engage over email. Even today, when an episode is released, one or two people may comment on the site, but around 20 will reply to the email announcement.
Disrupting Japan fans were, and still are, extremely engaged. Most guests tell me that they receive a lot of positive feedback about their appearance. September of 2015 was the show’s first anniversary, and 120 Disrupting Japan fans paid a $20 cover charge to watch a live podcast and to meet and hang out with each other…

…The secret to making real money with a small podcast is helping companies build their brand.</p>


And that's pretty much it. As he says, simply chasing advertisers is madness: there's limited money, and near-infinite podcast hours, so your return is zero.
startup  podcast  marketing 
6 days ago by charlesarthur
Tim Romero Apr 29 · 12 min read Small podcasts can make real money. I run the Disrupting Japan podcast. Like many podcasts, the show dives deep into a small…
from instapaper
6 days ago by joeybaker
He had a niche podcast. He found sponsors which was hard but lucrative. He found sponsors for other podcasts. Then he took a new job and quit selling ads. Podcasting was good for his career and his skills.
podcasting  marketing  via:HackerNews 
6 days ago by mcherm
I run the Disrupting Japan podcast. Like many podcasts, the show dives deep into a small niche. It has no real hope of mass-market appeal. It turns out that if you want to make a living from a small…
feedly 
6 days ago by AnthonyBaker
Small podcasts can make real money. I run the Disrupting Japan podcast. Like many podcasts, the show dives deep into a small niche.
advice  startup  career  business 
7 days ago by ryankaz
awesome article on how to build connection. Particularly like his distinction betw being a podcaster and a person who makes podcasts
podcasting  marketing  designthinking  case  study 
8 weeks ago by mofox