Less than Half of Google Searches Now Result in a Click | SparkToro


22 bookmarks. First posted by jeremy6d 6 days ago.


Less than Half of Google Searches Now Result in a Click | SparkToro via Instapaper https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
13 hours ago by ravivyas
Rand Fishkin/SparkToro, Aug. 13, 2019.
search 
3 days ago by markcoddington
"Google’s ongoing attempts to answer more searches without a click to any results OR a click to Google’s own properties are both proving successful. As a result, zero-click searches, and clicks that bring searchers to a Google-owned site keep rising."
google 
4 days ago by pb
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based…
from instapaper
5 days ago by bdeskin
Google’s ongoing attempts to answer more searches without a click to any results OR a click to Google’s own properties are both proving successful. As a result, zero-click searches, and clicks that bring searchers to a Google-owned site keep rising.

EVIL
google  search 
6 days ago by maoxian
Une recherche Google sur deux seulement aboutit à un clic. (source )
Notamment parce que ple…
from twitter
6 days ago by Baptiste
Google doesn't exist to send people to other sites. 50% of "searches" do NOT result in any next click. (And many others lead or other Google-owned sites.)
google  search  internet  via:HackerNews 
6 days ago by mcherm
We've passed a milestone in Google's evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based

Zero click searches in Google. Amazing. What actually is Google.
search  notnews 
6 days ago by traggett
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks. Throughout this post, I’ll be using numbers from the clickstream data company, Jumpshot. Less than Half of Google Searches Now Result in a Click
Archive  best  stories  hacker  news 
6 days ago by Agiza
Fewer Than Half of Google Searches Now Result in a Click via Instapaper https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
IFTTT  Instapaper 
6 days ago by zhangtai
Rand Fishkin:
<p>We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.

<img src="https://images.sparktoro.com/blog/wp-content/uploads/2019/08/Paid-Organic-Zero-Click-June-2019.png" width="100%" />

Throughout this post, I’ll be using numbers from the clickstream data company, Jumpshot. They are, in my opinion, the best, most reliable source of information on what happens inside web browsers because of how they gather, process, and scale their estimates. That’s why SparkToro, and Moz (my previous company) are both customers of Jumpshot. Given all the nice things I say about them, it might sound like they’re paying me, but the opposite is true; we’re paying them. You can find more on their methodology in the endnote on this post.</p>


That 4.4% of searches leading to ad clicks is huge, in my view. I bet a lot of those are accidental on mobile, or people not realising that the first screen of mobile search results is essentially all ads and that most of the top of the desktop results are ads too.

As Fishkin also points out, Google is wriggling like mad to avoid answering this question in public, despite being asked by a US Congressman.
google  search  ads 
6 days ago by charlesarthur
We've passed a milestone in Google's evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based
google  search  monopoly  2019  politics 
6 days ago by xer0x
Fewer Than Half of Google Searches Now Result in a Click
from twitter_favs
6 days ago by jeremy6d