The Constant Consumer — Real Life


21 bookmarks. First posted by jorgebarba 10 weeks ago.


Quote of the Week
"Amazon’s mission is to make customer identity more primary than citizenship.”
 — Drew Austin, on Amazon's customer obsession

If the customer is always right, then you’re never wrong when you’re consuming. No contemporary company has offered that Faustian bargain more broadly and aggressively than Amazon.

Formerly, being a customer was a role one assumed upon physically entering a store or ordering something from a company. Amazon promises to create a newer type of environment, a hybrid of the digital and the physical, that lets us permanently inhabit that role: the world as Everything Store, which we’re always inside.

Consumers’ access to product reviews, price comparisons, and shipping timelines has created a space where they and not retailers call the shots. To succeed in this landscape, Bezos suggests, companies must respond to their customers’ ever-increasing power by treating them like the linchpins that they are; whoever does this best will rightfully dominate its market.

“Customer obsession” is a happier narrative for this dominance than one of aggressive market capture, anti-competitive tactics, and ruthless labor exploitation. Like “support the troops,” or “what about the children,” caring about the customer seems like an impregnable position to take. It’s a more specific iteration of Google’s “Don’t Be Evil”: How could a consumer-focused company be evil, when we are all consumers? What could be wrong with the company being focused on our needs?

But that is the fundamental problem: Amazon’s constant praise of the customer implies we are all already customers and nothing more — that we should understand “consumer” as our core identity.

These developments may be replacing another consumer system that wasn’t necessarily worth preserving itself, but beyond those visible changes, we face a new risk: becoming users offline, in the physical world. The more Amazon can control our experience of that environment, the less we’ll care what’s outside the system it creates.
brand_amazon  onlineadvertising  customerrelationship 
4 weeks ago by JohnDrake
The Constant Consumer — Real Life via Instapaper https://ift.tt/2wYHmz3
from-instapaper  archive 
9 weeks ago by lavallee
Every day, the imperative to perceive oneself as a customer grows across a range of experiences and institutions: in the shopping centers and business improvement districts that have replaced public squares and parks; in the schools and hospitals, where offerings are tailored not to general social via Pocket
IFTTT  Pocket 
9 weeks ago by wai2k
Every day, the imperative to perceive oneself as a customer grows across a range of experiences and institutions: in the shopping centers and business improvement districts that have replaced public squares and parks; in the schools and hospitals, where offerings are tailored not to general social via Pocket
IFTTT  Pocket 
9 weeks ago by lucavergano
The Constant Consumer — Real Life via Instapaper https://ift.tt/2wYHmz3
ifttt  instapaper 
9 weeks ago by sshappell
“If the customer is always right, then you’re never wrong when you’re consuming. No contemporary company has offered that Faustian bargain more broadly and aggressively than Amazon. In a previous era, being at home meant you probably weren’t shopping. The mall was, as Ian Bogost noted in an essay for the Atlantic, where “consumerism roared and swelled but, inevitably, remained contained.” Freeing consumerism from that containment was one of the internet’s earliest applications, streamlining the process of shopping at home, and later, on phones.”

“Recent technologies have enabled the role of customer to be fused with the newer role of user, who inhabits an entire system rather than a specific transaction”
amazon  the-real-life 
10 weeks ago by jasdev
Every day, the imperative to perceive oneself as a customer grows across a range of experiences and institutions: in the shopping centers and business improvement districts that have replaced public squares and parks; in the schools and hospitals, where offerings are tailored not to general social via Pocket
IFTTT  Pocket  twitter 
10 weeks ago by Werderbach
Every day, the imperative to perceive oneself as a customer grows across a range of experiences and institutions: in the shopping centers and business improvement districts that have replaced public squares and parks; in the schools and hospitals, where offerings are tailored not to general social (bookmarked for offline reading)
IFTTT  Pocket 
10 weeks ago by moresby
The Constant Consumer — Real Life
from twitter_favs
10 weeks ago by brian_frank
RT : on Amazon and constant consumption
from twitter
10 weeks ago by joegermuska
Every day, the imperative to perceive oneself as a customer grows across a range of experiences and institutions: in the shopping centers and business improvement districts that have replaced public squares and parks; in the schools and hospitals, where offerings are tailored not to general social via Pocket
IFTTT  Pocket 
10 weeks ago by archizoo
Image: New Necessities by David Delruelle. Courtesy the artist. Every day, the imperative to perceive oneself as a customer grows across a range of experiences…
email  from instapaper
10 weeks ago by rboone
Every day, the already widespread imperative to perceive oneself as a customer grows across a range of experiences and institutions: in the shopping centers and business improvement districts that have replaced public squares and parks, which admit us in exchange for subtle nudges or outright requi via Pocket
IFTTT  Pocket  instapaper 
10 weeks ago by drewcaldwell
Amazon’s mission is to make customer identity more primary than citizenship
amazon  consumerism  algorithms  platforms 
10 weeks ago by jorgebarba