News from H&Co | Typographic Illusions | Fonts by Hoefler&Co.

14 bookmarks. First posted by owenblacker 8 days ago.

typography typographic illusions balance weight
5 days ago by sageolson
A collection of free tools for demonstrating typographic phenomena, for anyone teaching or studying typeface design.
type  typography  rules  reference 
5 days ago by bnips
RT : Typographic Illusions: six lessons about typographic illusions by
from twitter
5 days ago by clonezone
H&Co designs fonts for print, web, and mobile environments.
typography  by:JonathanHoefler  fontdesign  reference 
7 days ago by simonalibert
Typographic Illusions
from twitter_favs
7 days ago by gpessia
News from H&Co | Typographic Illusions | Fonts by Hoefler&Co. via Instapaper
IFTTT  Instapaper 
8 days ago by bishbashbosh
In my very first meeting with director Brian Oakes, we agreed that our episode of the Netflix documentary Abstract: The Art of Design should be more than a profile of a working typeface designer: it should also offer viewers some practical insights into the mechanics of the craft itself. I loved Brian’s idea of periodically cutting away from the narrative to offer little lessons, and we both felt that manipulating physical props on a soundstage, rather than using computer animation, would be the most compelling way of demonstrating typographic principles.

The three resulting segments, titled These Are Letters! and heralded by an impish jingle, are the result. For the chapter about optical illusions, I wrote and storyboarded ten different examples, though in the end we whittled these down to a leaner set of four. Since a number of people who teach design have suggested that we manufacture these for use in the classroom, I thought I’d take the more direct approach, and make them available as a free download, as a PDF that can be printed on transparencies. This also felt like a good moment to publish the six additional lessons that didn’t make the cut, which are illustrated below. Whether you’re teaching typography, studying it, or just giving letters a closer look for the first time, I hope you’ll find these useful.
by:JonathanHoefler  from:Hoefler&Co  typography  reference 
8 days ago by owenblacker