Amazon is stuffing its search results pages with ads - Recode


23 bookmarks. First posted by fredcavazza 10 weeks ago.


Amazon is clearly on a roll with its advertising business with rapid growth and what seems like strong returns to advertisers. Amazon has an extremely valuable dataset that's driving another leg of monetization for the overall business. This is also the same strategy Criteo is taking, helping retailers monetize their digital properties via advertising. The success of Amazon is validating the strategy, essentially driving profits out of actual hard goods sales and replacing it with advertising. In order to compete, we expect players like Walmart or Best Buy among others, to begin to exploit advertising in a similar way. Criteo plans to be there to do that, and with their dataset we think it's an intriguing, albeit early, opportunity to pursue.
shrinkingbundle  AMZN  CRTO 
9 weeks ago by shrinkingbundle
If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.
advertising  amazon  search 
9 weeks ago by Gwendoux
Amazon Is Stuffing Its Search Results Pages With Ads
from twitter
9 weeks ago by matthurst
Rani Molla:
<p>Sponsored ads allow vendors to bid auction-style to have their products show up when consumers type in a related search term. If you’re Duracell, for example, you can pay to have your product show up above or among search results when someone types in “batteries” — or “Energizer.”

When searching for a specific product — “Kellogg’s Corn Flakes,” for example — ads for Kellogg’s own Frosted Flakes and competitor Nature’s Path Corn Flakes both show up as sponsored results first.

And in an unscientific Recode test, these types of ads showed up for every search term, from the vague to the hyperspecific:

<img src="https://cdn.vox-cdn.com/thumbor/G2pDzGOA2ZyA4qvCMXDqEVAj8FM=/0x0:5001x3615/1520x0/filters:focal(0x0:5001x3615):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/12887467/Amazon_products_3x7_01.png" width="100%" />

“Nobody is scrolling beyond the first page when they do a search,” Jason Goldberg, SVP of commerce at SapientRazorfish, a digital marketing agency, told Recode. “If you want to be discoverable, you have to find a way to show up in search results.”

To get that prime visibility, brands are responding with more cash. Spending on sponsored products in Amazon’s search increased 165% in the second quarter of 2018 compared with a year earlier, according to data from marketing agency Merkle.

The competition for brands to bid on their own or others’ keywords is fierce, and is leading toward what Goldberg called a “perfectly escalating arms race where all the trends are to spend more money to buy more ads to have better visibility on Amazon.”</p>

I've noticed this; Amazon isn't bound, as far as I can tell, by the requirements on other search engines to label ads "prominently". The only positive thing is that if you're actually determined to buy product A, then an ad for product B probably won't do it. The annoyance comes when you accidentally click on the ad product thinking it's part of the organic listings. Which can happen on Google too, of course.
Amazon  search  ads 
9 weeks ago by charlesarthur
RT : by big corps...
Amazon is stuffing its search results pages with ads — and they seem to be working
from twitter
10 weeks ago by hellpe
via The Verge - All Posts http://bit.ly/2p4qLpE
STEM 
10 weeks ago by aebraddy
Sponsored listings (ads) on Amazon search results.
from twitter
10 weeks ago by naveen
Here’s ⁦⁩ with the info
from twitter_favs
10 weeks ago by oismail91
from Daring Fireball

Rani Molla, writing for Recode:

If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.

Amazon-sponsored product ads have been around since 2012. But lately, as the company has invested in growing its advertising business, they’ve become more aggressive.

Paid placement isn’t new to retail. It’s a genuine racket how items gets placed on shelves in grocery stores. But there’s something that feels a bit unseemly about this.

 ★ 
ifttt  daringfireball 
10 weeks ago by josephschmitt
Rani Molla, writing for Recode:

If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.

Amazon-sponsored product ads have been around since 2012. But lately, as the company has invested in growing its advertising business, they’ve become more aggressive.

Paid placement isn’t new to retail. It’s a genuine racket how items gets placed on shelves in grocery stores. But there’s something that feels a bit unseemly about this.

 ★ 
via:daringfireball 
10 weeks ago by rufous
If it feels like Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing…
from instapaper
10 weeks ago by jamies
Oh.
Erstaunlich.
from twitter
10 weeks ago by svensonsan