Amazon is stuffing its search results pages with ads - Recode


23 bookmarks. First posted by fredcavazza 10 days ago.


If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.
advertising  amazon  search 
3 days ago by Gwendoux
Amazon Is Stuffing Its Search Results Pages With Ads
from twitter
6 days ago by matthurst
Rani Molla:
<p>Sponsored ads allow vendors to bid auction-style to have their products show up when consumers type in a related search term. If you’re Duracell, for example, you can pay to have your product show up above or among search results when someone types in “batteries” — or “Energizer.”

When searching for a specific product — “Kellogg’s Corn Flakes,” for example — ads for Kellogg’s own Frosted Flakes and competitor Nature’s Path Corn Flakes both show up as sponsored results first.

And in an unscientific Recode test, these types of ads showed up for every search term, from the vague to the hyperspecific:

<img src="https://cdn.vox-cdn.com/thumbor/G2pDzGOA2ZyA4qvCMXDqEVAj8FM=/0x0:5001x3615/1520x0/filters:focal(0x0:5001x3615):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/12887467/Amazon_products_3x7_01.png" width="100%" />

“Nobody is scrolling beyond the first page when they do a search,” Jason Goldberg, SVP of commerce at SapientRazorfish, a digital marketing agency, told Recode. “If you want to be discoverable, you have to find a way to show up in search results.”

To get that prime visibility, brands are responding with more cash. Spending on sponsored products in Amazon’s search increased 165% in the second quarter of 2018 compared with a year earlier, according to data from marketing agency Merkle.

The competition for brands to bid on their own or others’ keywords is fierce, and is leading toward what Goldberg called a “perfectly escalating arms race where all the trends are to spend more money to buy more ads to have better visibility on Amazon.”</p>

I've noticed this; Amazon isn't bound, as far as I can tell, by the requirements on other search engines to label ads "prominently". The only positive thing is that if you're actually determined to buy product A, then an ad for product B probably won't do it. The annoyance comes when you accidentally click on the ad product thinking it's part of the organic listings. Which can happen on Google too, of course.
Amazon  search  ads 
7 days ago by charlesarthur
RT : by big corps...
Amazon is stuffing its search results pages with ads — and they seem to be working
from twitter
9 days ago by hellpe
via The Verge - All Posts http://bit.ly/2p4qLpE
STEM 
9 days ago by aebraddy
Sponsored listings (ads) on Amazon search results.
from twitter
9 days ago by naveen
Here’s ⁦⁩ with the info
from twitter_favs
9 days ago by oismail91
from Daring Fireball

Rani Molla, writing for Recode:

If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.

Amazon-sponsored product ads have been around since 2012. But lately, as the company has invested in growing its advertising business, they’ve become more aggressive.

Paid placement isn’t new to retail. It’s a genuine racket how items gets placed on shelves in grocery stores. But there’s something that feels a bit unseemly about this.

 ★ 
ifttt  daringfireball 
9 days ago by josephschmitt
Rani Molla, writing for Recode:

If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.

Amazon-sponsored product ads have been around since 2012. But lately, as the company has invested in growing its advertising business, they’ve become more aggressive.

Paid placement isn’t new to retail. It’s a genuine racket how items gets placed on shelves in grocery stores. But there’s something that feels a bit unseemly about this.

 ★ 
via:daringfireball 
9 days ago by rufous
If it feels like Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing…
from instapaper
9 days ago by jamies
Oh.
Erstaunlich.
from twitter
9 days ago by svensonsan