The Netflix Binge Factory


48 bookmarks. First posted by aebraddy 13 days ago.


Netflix now makes more television than any network in history. It plans to spend $8 billion on content this year. “I’ve never seen any one company drive the entire business in the way Netflix has right now,” says Chris Silbermann, managing director of ICM Partners
netflix  blog 
4 days ago by rianvdm
Mysterious though it may seem, Netflix operates by a simple logic, long understood by such tech behemoths as Facebook and Amazon: Growth begets more growth begets more growth. When Netflix adds more content, it lures new subscribers and gets existing ones to watch more hours of Netflix. As they spend more time watching, the company can collect more data on their viewing habits, allowing it to refine its bets about future programming. “More shows, more watching; more watching, more subs; more subs, more revenue; more revenue, more content,” explains Ted Sarandos, Netflix’s chief content officer. So far, it’s worked spectacularly well: Netflix has gone from around 33 million global subscribers before House of Cards premiered to over 125 million today. Wall Street analysts have predicted Netflix could flirt with 200 million subscribers by the end of 2020; by 2028, one Morgan Stanley analyst has said, 300 million is possible. “The thing that keeps me up at night is scale,” says Sarandos. “It’s a mind-boggling amount of programming that’s being produced here. How do we keep scaling it?”
netflix  measurement  how-to  instapaper 
4 days ago by dancall
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content.
article 
5 days ago by mud
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. via Pocket
IFTTT  Pocket 
5 days ago by archizoo
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. via Pocket
pocket  favorites 
6 days ago by bschlagel
Favorite tweet:

Great read on Netflix strategy/tactics. Companies typically only share their playbook this publicly if they believe the competition is incapable or too dumb (or both) to replicate or learn from it. https://t.co/NjcB087XYA

— Eugene Wei (@eugenewei) June 13, 2018
netflix  data  from instapaper
7 days ago by jeremyhiggs
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
7 days ago by kohlmannj
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
10 days ago by Cmacmurchy
"Inside Netflix’s TV-Swallowing, Market-Dominating Binge Factory" (, )
from twitter_favs
10 days ago by miaeaton
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. via Pocket
Pocket 
11 days ago by tonyhue
Netflix has only just begun to dominate the TV market, hiring everybody in and out of Hollywood, including Shonda Rhimes and Ryan Murphy, to make more TV shows than any network ever has, and already knows exactly which ones you’ll like.
business  tv  movies 
11 days ago by jellis
Above, Ryan Murphy, Spike Lee, Laverne Cox, Alison Brie, Jane Fonda, Robin Wright, and Jason Bateman. “What do you think about gas in the tank for the long…
from instapaper
11 days ago by jrdodds
Inside Netflix's original content efforts as it spends $8 billion this year: “It's 70 percent gut and 30 percent data”, says Ted Sarandos
11 days ago by joeo10
Netflix doesn’t necessarily care if you binge-watch an entire season of a show within a couple days of it launching. “We’re not trying to encourage that,” Sarandos says. “The completion of a single episode is a more important trigger. We wouldn’t be looking at, ‘Are people plowing through it in the first weekend?,’ because the number of people who do that is pretty slim.” But one metric I heard repeatedly during my visits to Netflix was 28-day viewership — basically how many people completed a full season of a show within the first four weeks it’s on the service. Sarandos also tells me the company looks at which shows new subscribers watch first: It lets them know if a show is driving people to sign up for Netflix.
#$#entertainment  !write!technologist  #$#innov  %stats  %longform  %journalism 
11 days ago by lemeb
Above, Ryan Murphy, Spike Lee, Laverne Cox, Alison Brie, Jane Fonda, Robin Wright, and Jason Bateman.

“What do you think about gas in the tank for the …
from:IFTTT  from:flipboard 
11 days ago by curiousstranger
Above, Ryan Murphy, Spike Lee, Laverne Cox, Alison Brie, Jane Fonda, Robin Wright, and Jason Bateman. “What do you think about gas in the tank for the long…
from instapaper
12 days ago by mattl
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
12 days ago by johnrclark
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
12 days ago by peterjblack
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
12 days ago by richirvine
A long but insightful behind the scenes look at how Netflix decision-making balances guts and data.
from twitter
12 days ago by josephprice
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
12 days ago by josedante
“I don’t want any of our shows to define our brand, and I don’t want our brand to define any shows,” he tells me, sitting in his office, where not one but three posters for The Godfather hang. “There’s no such thing as a ‘Netflix show.’ That as a mind-set gets people narrowed. Our brand is personalization.”...“You have to be very cautious not to get caught in the math, because you’ll end up making the same thing over and over again,” Sarandos says. “And the data just tells you what happened in the past. It doesn’t tell you anything that will happen in the future.”
netflix  data  algorithms  taste  television 
12 days ago by jomc
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
13 days ago by dabigc
Favorite tweet:

This is an interesting read https://t.co/9GKD85gEbG

— Nina Metz (@Nina_Metz) June 11, 2018
IFTTT  Twitter 
13 days ago by chetan
I spent much the last few months binge-reporting Netflix-- talking to execs and showrunners about the company that's revolutionized TV in five short years. How…
from instapaper
13 days ago by mathewi
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
13 days ago by liebo7
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. It’s a Tuesday morning in May,…
from instapaper
13 days ago by Shurs
“What do you think about gas in the tank for the long term?” asks Cindy Holland, Netflix’s vice-president of original content. via Pocket
13 days ago by laurajnash