Content isn't king — Benedict Evans


68 bookmarks. First posted by dylan 9 weeks ago.


You might stop paying for the Youtube TV service, but that won’t cut off your access to any other part of Google - nor would anyone want it to - the purpose of these businesses is reach. Nor, really, will you fundamentally change your search behaviour if Google discovers the next Game of Thrones. That is, cancel Prime and you'd lose Amazon, but what do Google & FB have to cancel? Without some platform decision to lock you into, content is marketing, and revenue, but not a lever.
strategy 
6 days ago by estreitinho
“The smartphone is the sun and everything else orbits it.” —
from twitter
25 days ago by johnmaeda
Why content isnt King anymore.. not even Premium Video..
from twitter_favs
4 weeks ago by sabatini
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer. Content and access to content was a strategic lever for technology. I’m not sure how much this is still true.
IFTTT  Pocket 
5 weeks ago by bunch
Why content is no longer king - tech companies have built something bigger.
from twitter_favs
6 weeks ago by mathewi
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer. Content and access to content was a strategic lever for technology. I’m not sure how much this is still true. via Pocket
IFTTT  Pocket 
6 weeks ago by tkhwang
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer.…
from instapaper
7 weeks ago by dwuziu
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer. Content and access to content was a strategic lever for technology. I’m not sure how much this is still true. via Pocket
IFTTT  Pocket 
8 weeks ago by archizoo
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer. Content and access to content was a strategic lever for technology. I’m not sure how much this is true anymore.
8 weeks ago by datenheini
Content isn't king, People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer.…, via Instapaper
Instapaper 
9 weeks ago by paulp
Content isn't king — by @BenedictEvans https://t.co/PTC2r59Rzn — GEN (@GENinnovate) July 19, 2017
instapaper 
9 weeks ago by derekbrown
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer.…
from instapaper
9 weeks ago by scottsin
RT : As tech platforms explore TV, a look at how music and ebooks lost strategic value to tech
from twitter
9 weeks ago by joha04
getting onto the TV was a red herring - the device is the phone and the network is the internet.
INTERNET 
9 weeks ago by maoxian
The reason Apple TV, Chromecast, FireTV and everything else feel so anti-climactic is that getting onto the TV was a red herring - the device is the phone and the network is the internet.
usa  tv  tellybox 
9 weeks ago by libbymiller
For Amazon, then, one could say that content is king - that content has strategic leverage. The puzzle is whether any of the other tech platform companies (all of which are experimenting with commissioning original TV) have a similar opportunity.
...
Perhaps a deeper question, setting aside the purely strategic calculations, is that Apple has always preferred a very asset-light approach to things that are outside its core skills.
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Part of ‘content is king’ was the idea that (at least in theory) content companies can withhold access to their libraries entirely, and in the past one might have presumed that that meant they had the power to kill any new service at birth. In reality, rights-holders have always had too strong a need for short-term revenue to forgo broad distribution, and few of them individually had a strong enough brand to extract a fee that was high enough to justify exclusivity.
apple  music  amazon 
9 weeks ago by crankyuser
Content isn't king via Instapaper http://bit.ly/2uFlutY
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer.…
instapaper 
9 weeks ago by patrick
via Pocket - Content isn't king - Added July 17, 2017 at 09:12AM
IFTTT  Pocket 
9 weeks ago by BastiRe
That doesn’t mean that these services are exactly commodities - each builds its own recommendation tools, some experiment with routes to market (with mobile operators, for example), and some try exclusive early access to new pop songs. This is partly because of media companies (like books and music companies before them) trying to go direct to consumer, and partly because the value of TV content seem to vary more (and might vary too much for a single bundle that doesn’t just replicate the cable bundle), but also because (and this quite new), Amazon and Netflix have entered TV content creation and ownership in ways and on a scale that no-one from tech ever did for music or books. Amazon did try to get into book publishing and has a significant self-publishing arm, but it had little success recruiting existing mainstream authors; neither Apple nor Spotify created a record label. This is also why tech companies are even thinking about commissioning their own premium shows today - they are now so big that the budgets involved in buying or creating TV look a lot less daunting than they once did. A recurring story in the past was for a leading tech company to go to Hollywood, announce its intention to buy lots of stuff, and then turn pale at the first rate card it was shown and say “wow - that’s really expensive!”.
9 weeks ago by sechilds
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer.…
from instapaper
9 weeks ago by joeybaker
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer. Content and access to content was a strategic lever for technology. I’m not sure how much this is true anymore. via Pocket
IFTTT  Pocket 
9 weeks ago by michaelkpate
On how we now have multi-sided markets where "exclusives" don't really work any more:
<p>You pay an average of $700 or so every two years (i.e. $30/month) and Apple gives you a phone. Buy an Android instead and you lose access to the (hypothetical) great Apple television service. This is why people argue that Apple should buy Netflix. From a pure M&A perspective, buying Netflix and immediately limiting its business to Apple devices would halve its value - why buy a business and fire half the customers? Buying it without such a restriction would have no strategic value - Apple would just be buying marketing and revenue. But as Amazon has shown, you don’t have to buy Netflix - they’re not the only people who can buy and commission great TV shows. 

A question here, though, is how well a TV service, perhaps with a stand-alone monthly subscription, as for Apple Music, maps to an 18-30 month handset replacement cycle. Suppose Apple created the next huge hit show next spring and made it exclusive to its devices: very well, but how many smartphone users will be making an upgrade decision in the middle of watching the show, and how many will be deciding between an iPhone and Android 3 or 7 or 10 or 11 months later? How much does the archive matter? 

Perhaps a deeper question, setting aside the purely strategic calculations, is that Apple has always preferred a very asset-light approach to things that are outside its core skills. It didn’t create a record label, or an MVNO, and it didn’t create a credit card for Apple Pay - it works with partners on the existing rails as much as possible (even the upcoming Apple Pay P2P service uses a partner bank). So, Apple has hired some star producers and will presumably be commissioning some shows, with what counts as play money when you have a few hundred billion of cash. But I’m not sure Apple would want to take on what it would mean to have a complete bouquet of hundreds of its own shows. That would be a different company. 

If and when Apple does go back to southern California, meanwhile, it does so with nothing like the kind of negotiating power that it had in iPod days - Amazon and Netflix (if not also Google and Facebook) have seen to that. But that doesn’t mean that content companies have much more power either.</p>
apple  music  amazon  media  content 
9 weeks ago by charlesarthur
As tech platforms experiment with TV content, a look at how corporations controlling music and ebooks lost their strategic value to tech companies
Music  publishing  media  amazon  content  television 
9 weeks ago by jorgebarba
As tech platforms experiment with TV content, a look at how corporations controlling music and ebooks lost their strategic value to tech companies
9 weeks ago by joeo10
“Music no longer stops people from switching platforms, it’s gone from being a moat to a low-margin feature.”
from twitter
9 weeks ago by beeston
Worthwhile read — Content isn't king (via ) —
from twitter
9 weeks ago by dzohrob
“Music and books don’t matter much to tech anymore, and…”

And the word “podcast” doesn’t even come up once
from twitter
9 weeks ago by bdeskin
"whenever I talk to music people or book people, very quickly the conversation becomes a music industry conversation or a book industry conversation. What matters for music are artists and touring and labels and so on, and what matters for books are writers and publishers and rights and Amazon’s bargaining power in books and so on. These aren’t tech conversations. The big tech platform companies rolled into these industries and changed everything, but then moved on to bigger things. Sometimes they left a business unit behind, but books and recorded music aren’t part of their strategic thinking anymore: Amazon has a big ebooks business, but Prime and perhaps Alexa are the strategic levers. Tech needed content to make their devices viable, but having got the content (by any means necessary), and with it of course completely resetting the dynamics of the industry, tech outgrew music and books and moved on to bigger opportunities. "
media  content  transformation  digital  amazon 
9 weeks ago by jystewart
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer. Content and access to content was a strategic lever for technology. I’m not sure how much this is true anymore. via Pocket
IFTTT  Pocket  benedict.evans  content  longread 
9 weeks ago by jburkunk
All of this of course takes us to TV, the industry that’s next on the tech industry’s content journey. Just as new technology unlocked massive change in music and (rather less so) in books, it is now about to break apart the bundled, linear channel model of the TV industry (this is especially the case in the USA, which has a hugely over-served pay TV market). As this happens, there are all sorts of questions that follow on: what happens to channels that might be able to make more going direct to consumer (HBO, perhaps); what happens to channels that might benefit from being in a bundle and lose from having to go direct (ESPN, perhaps), where the syndication model goes, and so on, and so on. One thing that does seem very likely, deterministically, is that the curve of viewing distribution will get steeper: the shows that are watched mainly because they’re broadcast at 8pm on Saturday will suffer, and so will the channels that are watched because they’re high up on the program guide. Channel brands, shows and episodes are unbundled. We’ve been talking about this in theory for over a decade, but finally, praxis is here. 
tv  books  music  future  content  technology  walled  amazon  apple 
9 weeks ago by dancall
Content is no longer king.
from twitter
9 weeks ago by mikkelmarius
“Like Spotify, the Kindle app is on any platform, so it doesn’t stop you switching devices.”
from twitter
9 weeks ago by craigmod
Tech eats everything: "Content isn't king" https://t.co/ieeZdeQEtZ

— Emrys Schoemaker (@emrys_s) July 16, 2017
IFTTT  Twitter 
9 weeks ago by semrys
Content isn’t king. Music & books now have little strategic relevance for tech - TV will probably be the same ♻️ https://t.co/FoSlu81vuj

— Benedict Evans (@BenedictEvans) July 16, 2017
Twitter  liked 
9 weeks ago by hochan
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer.…
from instapaper
9 weeks ago by liebo7
Taking a step back, though, it’s not clear how much all of this really matters to tech. The tech industry has been trying to get onto the TV and into the living room since before the consumer internet - the ‘information superhighway’ of the early 1990s was really about interactive TV, not the web. Yet after a couple of decades of trying, the tech industry now dominates the living room, and is transforming what ‘video’ means, but with the phone, not the TV. The reason Apple TV, Chromecast, FireTV and everything else feel so anti-climactic is that getting onto the TV was a red herring - the device is the phone and the network is the internet. The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry. This is also why tech companies are even thinking about commissioning their own premium shows today - they are now so big that the budgets involved in buying or creating TV look a lot less daunting than they once did. A recurring story in the past was for a leading tech company to go to Hollywood, announce its intention to buy lots of stuff, and then turn pale at the first rate card it was shown and say “wow - that’s really expensive!”. They have the money now, not from conquering TV but from creating something bigger. 
content  strategy  television  music  books  Amazon  Apple  Google  Netflix  review  BenedictEvans  2017 
9 weeks ago by inspiral
RT : Content isn't king — New post
from twitter
9 weeks ago by kristiannorling
Content isn't king - he's obviously not made playlists on streaming music services, has he?
https://t.co/Bt3dx2t9hT
via:packrati.us 
9 weeks ago by bytebot
People in tech and media have been saying that ‘content is king’ for a long time - perhaps since the VHS/Betamax battle of the early 1980s, and perhaps longer.…
from instapaper
9 weeks ago by dylan