Shopify and the Power of Platforms – Stratechery by Ben Thompson


54 bookmarks. First posted by joeybaker 6 days ago.


Good read: "Shopify and the Power of Platforms"
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yesterday by tguemes
A key read from this week's newsletter "What Shopify is doing is what platforms do best: ac…
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yesterday by freerange_inc
While I am (rightfully) teased about how often I discuss Aggregation Theory, there is a method to my madness, particularly over the last year: more and more…
yesterday by edwardog
Ben Thompson says Shopify's ecosystem, with its own fulfillment network, may become the first true Amazon competitor by enabling merchants to succeed or fail on their own terms
2 days ago by joeo10
While I am (rightfully) teased about how often I discuss Aggregation Theory, there is a method to my madness, particularly over the last year: more and more attention is being paid to the power wielded by Aggregators like Google and Facebook, but to my mind the language is all wrong. via Pocket
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3 days ago by tonyhue
Shopify and the Power of Platforms via Instapaper https://ift.tt/2YNc9M7
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3 days ago by jurvis
While I am (rightfully) teased about how often I discuss Aggregation Theory, there is a method to my madness, particularly over the last year: more and more attention is being paid to the power wielded by Aggregators like Google and Facebook, but to my mind the language is all wrong. Shopify and the Power of Platforms
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4 days ago by Agiza
Shopify and the Power of Platforms – Stratechery by Ben Thompson
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4 days ago by rtanglao
Shopify and the Power of Platforms https://ift.tt/2YNc9M7
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4 days ago by wenxin
via Stratechery by Ben Thompson Member Feed https://stratechery.com
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4 days ago by sbmandal
While I am (rightfully) teased about how often I discuss Aggregation Theory , there is a method to my madness, particularly over the last year: more and more…
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5 days ago by davegullett
What is powerful about this model is that it leverages the best parts of modularity — diversity and competition at different parts of the value chain — and aligns the incentives of all of them. Every referral partner, developer, theme designer, and now 3PL provider is simultaneously incentivized to compete with each other narrowly and ensure that Shopify succeeds broadly, because that means the pie is bigger for everyone.

This is the only way to take on an integrated Aggregator like Amazon: trying to replicate what Amazon has built up over decades, as Walmart has attempted, is madness. Amazon has the advantage in every part of the stack, from more customers to more suppliers to lower fulfillment costs to faster delivery.

The only way out of that competition is differentiation; granted, Walmart has tried buying and launching new brands exclusive to its store, but differentiation when it comes to e-commerce goods doesn’t arise from top down planning. Rather, it bubbles up from widespread opportunity (and churn!), like that created by Shopify, supported by an entire aligned ecosystem.
amazon  ecommerce  new-companies  future 
5 days ago by dancall
Shopify and the Power of Platforms
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5 days ago by iWarwick
While I am (rightfully) teased about how often I discuss Aggregation Theory , there is a method to my madness, particularly over the last year: more and more…
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5 days ago by dylan
RT : Shopify and the Power of Platforms

Platforms are the way to compete with Aggregators; Shopify is a good example
from twitter
6 days ago by clonezone
Shopify and the Power of Platforms: While I am (rightfully) teased about how often I discuss Aggregation Theory, there is a method to my madness, particularly over the last year: more and more attention is being paid to the power wielded by Aggregators like Google and Facebook, but to my mind the language is all wrong. via Pocket, added at:July 11, 2019 at 05:52PM
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6 days ago by LordEnzo
What is powerful about this model is that it leverages the best parts of modularity — diversity and competition at different parts of the value chain — and aligns the incentives of all of them. Every referral partner, developer, theme designer, and now 3PL provider are simultaneously incentivized to compete with each other narrowly and ensure that Shopify succeeds broadly, because that means the pie is bigger for everyone.
Shopify  ecommerce  plaforms  strategy  comparison  Amazon  Stratechery  2019 
6 days ago by inspiral
While I am (rightfully) teased about how often I discuss Aggregation Theory, there is a method to my madness, particularly over the last year: more and more attention is being paid to the power wielded by Aggregators like Google and Facebook, but to my mind the language is all wrong. via Pocket
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6 days ago by archizoo
This should sound familiar: as I noted at the top, Aggregators tend to internalize their network effects and commoditize their suppliers, which is exactly what Amazon has done. Amazon benefits from more 3rd-party merchants being on its platform because it can offer more products to consumers and justify the buildout of that extensive fulfillment network; 3rd-party merchants are mostly reduced to competing on price.

That, though, suggests there is a platform alternative — that is, a company that succeeds by enabling its suppliers to differentiate and externalizing network effects to create a mutually beneficial ecosystem. That alternative is Shopify.
amazon  shopify 
6 days ago by Chirael
While I am (rightfully) teased about how often I discuss Aggregation Theory, there is a method to my madness, particularly over the last year: more and more attention is being paid to the power wielded by Aggregators like Google and Facebook, but to my mind the language is all wrong. via Pocket
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6 days ago by michimaurer
Shopify and the Power of Platforms
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6 days ago by jacobin
Shopify and the Power of Platforms
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6 days ago by lewism
RT : Shopify and the Power of Platforms

Platforms are the way to compete with Aggregators; Shopify is a good example
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6 days ago by josedante
Shopify and the Power of Platforms via Instapaper http://bit.ly/2XEMSCp
While I am (rightfully) teased about how often I discuss Aggregation Theory , there is a method to my madness, particularly over the last year: more and more…
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6 days ago by patrick
While I am (rightfully) teased about how often I discuss Aggregation Theory, there is a method to my madness, particularly over the last year: more and more…
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6 days ago by joeybaker