Your Pretty Face is Going to Sell : Open Space


49 bookmarks. First posted by jbrennan april 2018.


RT : to go along with “youtube voice”, “youtube face”: lol
from twitter
15 days ago by tante
”So begins the Great Brand Singularity. Corporations, humans, and machines merging in a banal orgy of commerce.”
from twitter
april 2018 by Aetles
So begins the Great Brand Singularity. Corporations, humans, and machines merging in a banal orgy of commerce. The tech is currently primitive, but it’s easy to imagine scrolling through some future feed and seeing the faces of long-deceased relatives digitally grafted onto advertisements for #FappuccinoHappyHour; close friends suddenly revealed to be replicants working for foam mattress startups; augmented reality Pillsbury Doughboys stalking us on late night walks home, their soft footsteps squishing confidently along.
advertising  culture  internet  youtube  Insightful 
april 2018 by klauslanza
On YouTube, there’s a long tail of content that pretty much guarantees the inclusion of every potential human interest. There are skate videos, makeup tutorials, and backyard surgical removals of blackheads. via Pocket
pocket 
april 2018 by jburkunk
On YouTube, there’s a long tail of content that pretty much guarantees the inclusion of every potential human interest. There are skate videos, makeup tutorials, and backyard surgical removals of blackheads. via Pocket
IFTTT  Pocket 
april 2018 by hansdorsch
RT : “YouTube Face is clickbait, attaining human form.” this piece by is amazing
from twitter
april 2018 by AramZS
via Pocket
IFTTT  Pocket 
april 2018 by kissane
On YouTube, there’s a long tail of content that pretty much guarantees the inclusion of every potential human interest. There are skate videos, makeup tutorials, and backyard surgical removals of blackheads. And yet the presentation of a lot of this content — especially when it’s trying to attract a large audience — is remarkably similar. Everywhere you look, there’s YouTube Face. The Face is hard to miss once you first spot it: an exaggerated expression, an overreaction to a given video’s subject, typically conveying heightened states like disgust, anger, or ecstasy. The assault of a bad smell; a bite of something intensely sour; a faked orgasm; an elbow to the guts.
articles  youtube  culture  video  software  netcritique  face 
april 2018 by mikael
“YouTube Face is clickbait, attaining human form.”
clickbait  attention  aesthetics  socialmedia  analysis  face  article  video  culture  youtube 
april 2018 by eugenexxv
Taken cumulatively, there’s a surreal, Lynchian quality to the images. Few things could ever be exciting enough to elicit these kinds of reactions, and no one could possibly be this expressive. So what’s wrong with these people? Were their brains tenderized?

No, worse. YouTube Face is clickbait, attaining human form.



Like nearly everything on the contemporary web, YTF is the result of a series of matryoshka-ish financial incentives. The basic economic goal of YouTube, a subsidiary of the holding company Alphabet, Inc. — formerly Google, Inc. — is to get users to stare at videos for as many waking hours 1 as possible, so that they can be served ads tailored to their supposed interests.


via the overspill
advertising  youtube  video  culture  internet 
april 2018 by madamim
Stäng ner internet.
from twitter
april 2018 by pelles
On YouTube, there’s a long tail of content that pretty much guarantees the inclusion of every potential human interest. There are skate videos, makeup tutorials, and backyard surgical removals of blackheads. And yet the presentation of a lot of this content — especially when it’s trying to attract a large audience — is remarkably similar. Everywhere you look, there’s YouTube Face.
youtube 
april 2018 by NightOwlCity
On YouTube, there’s a long tail of content that pretty much guarantees the inclusion of every potential human interest. There are skate videos, makeup... Youtube moving companies and people into singularity
april 2018 by bfulop
Taken cumulatively, there’s a surreal, Lynchian quality to the images. Few things could ever be exciting enough to elicit these kinds of reactions, and no one could possibly be this expressive. So what’s wrong with these people? Were their brains tenderized?

No, worse. YouTube Face is clickbait, attaining human form.
youtube  culture  advertising 
april 2018 by craniac
"This isn’t unique to YouTube, of course, and applies to every company in the attention economy. As Netflix CEO Reed Hastings explained during the company’s Q1 earnings call in 2017, “You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night […] we’re competing with sleep, on the margin.”"
advertisement  culture  scifi-is-passe  have:read  ***  economics 
april 2018 by MarcK
Joe Veix on the peculiar phenomenon of "YouTube Face" (YTF) - the strange, overplayed expressions that you see people adopting on videos in order to make arresting preview frames for the time when they're in the "up next" lineup and want to be chosen, oh please choose me, for the next click:
<p>Getting attention on social media platforms requires creating content designed to perform well within their ecosystems. Everything must contort to please the almighty Algorithmic Gods. It requires some guesswork, as these algorithms exist at such an ever-increasing scale and complexity that even their creators don’t — can’t — understand them. The Algorithm Gods work in mysterious ways.

This has odd and often unexpected effects on the physical world. Restaurants attempt to create Instagram-friendly environments with nauseatingly kitschy interior designs. Hamburger buns are glazed to make them more aesthetically appealing. Extremist political campaigns are won partially on the strength of their shitposting. Perhaps the emergence of YTF hints at one of the many ways these algorithmic forces might begin to shape our physical appearances.

We’re also witnessing tactics common to the advertising industry, especially those of late-night infomercials, being utilized autonomously by individuals. People simulate the behavior of corporate brands, while corporate brands simulate people, hiring teams of flacks to help make something like, I don’t know, fracking seem “authentic” and “cool.”

So begins the Great Brand Singularity. Corporations, humans, and machines merging in a banal orgy of commerce. The tech is currently primitive, but it’s easy to imagine scrolling through some future feed and seeing the faces of long-deceased relatives digitally grafted onto advertisements for #FappuccinoHappyHour; close friends suddenly revealed to be replicants working for foam mattress startups; augmented reality Pillsbury Doughboys stalking us on late night walks home, their soft footsteps squishing confidently along.</p>


Or as he also says, "YouTube Face is clickbait made human".
advertising  youtube  culture  clickbait 
april 2018 by charlesarthur
YouTube Voice
advertising 
april 2018 by shedside
Joe Veix on YouTube Face: exaggerated facial expressions in thumbnails is "clickbait, attaining human form"
from twitter
april 2018 by waxpancake
Like nearly everything on the contemporary web, YTF is the result of a series of matryoshka-ish financial incentives. The basic economic goal of YouTube, a subsidiary of the holding company Alphabet, Inc. — formerly Google, Inc. — is to get users to stare at videos for as many waking hours 1 as possible, so that they can be served ads tailored to their supposed interests.

[…]

Getting attention on social media platforms requires creating content designed to perform well within their ecosystems. Everything must contort to please the almighty Algorithmic Gods. It requires some guesswork, as these algorithms exist at such an ever-increasing scale and complexity that even their creators don’t — can’t — understand them. The Algorithm Gods work in mysterious ways.

[…]

So begins the Great Brand Singularity. Corporations, humans, and machines merging in a banal orgy of commerce. The tech is currently primitive, but it’s easy to imagine scrolling through some future feed and seeing the faces of long-deceased relatives digitally grafted onto advertisements for #FappuccinoHappyHour; close friends suddenly revealed to be replicants working for foam mattress startups; augmented reality Pillsbury Doughboys stalking us on late night walks home, their soft footsteps squishing confidently along.
youtube  branding  social-networks  advertising 
april 2018 by jbrennan