Apple’s Indirect Presence Fades from CES – Tech.pinions


12 bookmarks. First posted by leolobato january 2018.


The stature of Apple's ecosystem at CES fades as Amazon's Alexa and Google's Assistant emerge as platforms of choice for third-party hardware makers
january 2018 by joeo10
Again, to reiterate this point, third parties used to market, and spend energy talking about their integration with iOS or support of iPhone/iPad with the same rigor they are now talking about Amazon’s Alexa. This can not be ignored.
scale 
january 2018 by toddhoff
Reading Time: 4 minutes I want to make an observation, which I feel is an important one. However, I don’t want it to be taken the wrong way. For the record,…
from instapaper
january 2018 by svs
"Apple’s Indirect Prescence Fades from CES"
from twitter
january 2018 by peterjblack
Apple’s indirect presence fades from CES
loopinsight  spike 
january 2018 by edan
from Daring Fireball

Ben Bajarin, writing from CES 2018:

We would go to CES and remark at how Apple’s dominance loomed over the show. Vendors of all shapes and sizes were rushing to be a part of the Apple ecosystem. Apple’s ecosystem was front and center with everything from iOS apps, to accessories galore for iPhone and iPad, and even companies looking to copy Apple in many ways. The last year or so, things have dramatically changed, and that change is further evident at this year’s CES.

Gone are the days of Apple’s presence, or observably “winning” of CES, even though they are not present. It was impossible to walk the show floor and not see a vast array of interesting innovations which touched the Apple ecosystem in some way. Now it is almost impossible to walk the floor and see any products that touch the Apple ecosystem in any way except for an app on the iOS App Store. The Apple ecosystem is no longer the star of CES but instead things like Amazon’s Alexa voice platform, and now Google’s assistant voice platform is the clear ecosystem winners of CES.

While many Apple defenders want to dismiss the momentum we are observing with the Amazon ecosystem on display here at CES, while Amazon is similarly not present just like Apple, I believe it is a mistake to do so.

It is easy to say that because Apple was never present at CES that the show didn’t mean something to them or their ecosystem. It is easy, and correct to say that CES was not, or never was, a measure of the health of Apple’s products. It is, however, incorrect and dangerous to miss that CES had been, for some time, a barometer for the health of Apple’s ecosystem.

It may or may not mean anything for Apple, but I do think this is an interesting and undeniable observation.

 ★ 
ifttt  daringfireball 
january 2018 by josephschmitt
Ben Bajarin, writing from CES 2018:

We would go to CES and remark at how Apple’s dominance loomed over the show. Vendors of all shapes and sizes were rushing to be a part of the Apple ecosystem. Apple’s ecosystem was front and center with everything from iOS apps, to accessories galore for iPhone and iPad, and even companies looking to copy Apple in many ways. The last year or so, things have dramatically changed, and that change is further evident at this year’s CES.

Gone are the days of Apple’s presence, or observably “winning” of CES, even though they are not present. It was impossible to walk the show floor and not see a vast array of interesting innovations which touched the Apple ecosystem in some way. Now it is almost impossible to walk the floor and see any products that touch the Apple ecosystem in any way except for an app on the iOS App Store. The Apple ecosystem is no longer the star of CES but instead things like Amazon’s Alexa voice platform, and now Google’s assistant voice platform is the clear ecosystem winners of CES.

While many Apple defenders want to dismiss the momentum we are observing with the Amazon ecosystem on display here at CES, while Amazon is similarly not present just like Apple, I believe it is a mistake to do so.

It is easy to say that because Apple was never present at CES that the show didn’t mean something to them or their ecosystem. It is easy, and correct to say that CES was not, or never was, a measure of the health of Apple’s products. It is, however, incorrect and dangerous to miss that CES had been, for some time, a barometer for the health of Apple’s ecosystem.

It may or may not mean anything for Apple, but I do think this is an interesting and undeniable observation.

 ★ 
via:daringfireball 
january 2018 by rufous
Ben Bajarin:
<p>It is easy to say that because Apple was never present at CES that the show didn’t mean something to them or their ecosystem. It is easy, and correct to say that CES was not, or never was, a measure of the health of Apple’s products. It is, however, incorrect and dangerous to miss that CES had been, for some time, a barometer for the health of Apple’s ecosystem.

As I mentioned, our ability to measure any platforms ecosystem from what we observe at CES, is the main reason so many are paying attention to what is happening with Amazon’s Alexa platform. Google Assistant is certainly more present than it was last year, however, when you look at how third parties are talking about-and marketing-their support of these assistants they are putting significantly more effort into talking about Alexa than Google Assistant. Which is a telling signal. Again, to reiterate this point, third parties used to market, and spend energy talking about their integration with iOS or support of iPhone/iPad with the same rigor they are now talking about Amazon’s Alexa. This can not be ignored.

As I outlined, with the two scenarios for Amazon’s Alexa, one could take a position that this is short-lived, and the dust will settle once Apple enters the market with HomePod and you will see more partners and third parties start talking more about HomeKit than anything else. For Apple’s sake, I would love for this to happen but I don’t see it unless Apple’s makes some changes to where Siri can be integrated outside of Apple first-party hardware.

With all of that being said, I am noticing a bit more support of HomeKit this year vs. last and with Apple’s recent pivot surrounding HomeKit requirements which required a dedicated security chip from Apple that now allows that security and authentication to be done in software, I do expect even more HomeKit support next year.</p>


Certainly it used to be true that you'd go to CES and it would be iPhone accessory this, iPad case that. Now apparently it's all Alexa this, Alexa that. So he has a point. Where's consumer electronics going now?
ces  apple  amazon  alexa 
january 2018 by charlesarthur
I want to make an observation, which I feel is an important one. However, I don’t want it to be taken the wrong way. For the record, Apple is not doomed. What should be noted, is how fast the Amazon ecosystem is growing. via Pocket
IFTTT  Pocket 
january 2018 by leolobato