Big Mood Machine | Liz Pelly


31 bookmarks. First posted by emorydunn 9 days ago.


> Indeed, what Spotify calls “streaming intelligence” should be understood as surveillance of its users to fuel its own growth and ability to sell mood-and-moment data to brands.

​> When a platform like Spotify sells advertisers on its mood-boosting, background experience, and then bakes these aims into what it recommends to listeners, a twisted form of behavior manipulation is at play. It’s connected to what Shoshana Zuboff, in The Age of Surveillance Capitalism: The Fight for A Human Future at the New Frontier of Power, calls the “behavioral futures market”—where “many companies are eager to lay their bets on our future behavior.”
liz-pelly  spotify  mood  targeting  data  ethics 
15 hours ago by jasdev
Music is emotional, and so our listening often signals something deeply personal and private. Today, this means music streaming platforms are in a unique position within the greater platform economy: they have troves of data related to our emotional states, moods, and feelings. via Pocket
pocket 
2 days ago by jburkunk
In Spotify’s world, listening data has become the oil that fuels a monetizable metrics machine, pumping the numbers that lure advertisers to the platform. In a data-driven listening environment, the commodity is no longer music. The commodity is listening. The commodity is users and their moods. The commodity is listening habits as behavioral data. Indeed, what Spotify calls “streaming intelligence” should be understood as surveillance of its users to fuel its own growth and ability to sell mood-and-moment data to brands.
Spotify  music  monetisation  mood  targeting  onlineadvertising  TheBaffler  2019 
2 days ago by inspiral
Music is emotional, and so our listening often signals something deeply personal and private. Today, this means music streaming platforms are in a unique position within the greater platform economy: they have troves of data related to our emotional states, moods, and feelings. It’s a matter of unprecedented access to our interior lives, which is buffered by the flimsy illusion of privacy. When a user chooses, for example, a “private listening” session on Spotify, the effect is to make them feel that it’s a one-way relation between person and machine. Of course, that personalization process is Spotify’s way of selling users on its product. But, as it turns out, in a move that should not surprise anyone at this point, Spotify has been selling access to that listening data to multinational corporations.
4 days ago by copystar
In Spotify’s world, listening data has become the oil that fuels a monetizable metrics machine, pumping the numbers that lure advertisers to the platform. In a data-driven listening environment, the commodity is no longer music. The commodity is listening. The commodity is users and their moods. The commodity is listening habits as behavioral data. Indeed, what Spotify calls “streaming intelligence” should be understood as surveillance of its users to fuel its own growth and ability to sell mood-and-moment data to brands.
music  spotify  advertising 
5 days ago by JohnDrake
Music is emotional , and so our listening often signals something deeply personal and private. Today, this means music streaming platforms are in a unique…
6 days ago by edmadrid
Music is emotional , and so our listening often signals something deeply personal and private. Today, this means music streaming platforms are in a unique…
from instapaper
7 days ago by mathewi
Big Mood Machine | Liz Pelly by via The Baffler http://bit.ly/31psacw
IFTTT  NewsBlur 
7 days ago by acdha
On the Spotify for Brands blog, the streaming giant explains that its research shows millennials are weary of most social media and news platforms, feeling that these mediums affect them negatively. Spotify is a solution for brands, it explains, because it is a platform where people go to feel good. Of course, in this telling of things, Spotify conveniently ignores why those other forms of media feel so bad. It’s because they are platforms that prioritize their own product and profit above all else. It’s because they are platforms governed by nothing more than surveillance technology and the mechanisms of advertising.
dd  mi  spotify 
8 days ago by motiveunknown
Spotify pursues emotional surveillance for global profit
advertising  music  spotify  surveillance  EmotionalSurveillance  emotions  emotion_recognition  mood 
8 days ago by cataspanglish
Spotify is a solution for brands, it explains, because it is a platform where people go to feel good. Of course, in this telling of things, Spotify conveniently ignores why those other forms of media feel so bad. It’s because they are platforms that prioritize their own product and profit above all else. It’s because they are platforms governed by nothing more than surveillance technology and the mechanisms of advertising.
advertising  music  data  marketing  capitalism  business  corporations  pop  identity  youth  media  surveillance  technology 
8 days ago by allaboutgeorge
Inside Spotify’s emotional surveillance-driven quest for total ad domination.
music  advertising  spotify  surveillance 
8 days ago by lalabadie
“What we’d ultimately like to do is be able to predict people’s behavior through music...”
advertising  music 
8 days ago by pb