Verizon to Sell Tumblr to WordPress.com Owner - WSJ


16 bookmarks. First posted by leanderwattig 7 days ago.


Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been overshadowed by rival social-media sites.…
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2 days ago by broderboy
Verizon Communications Inc. has agreed to sell its blogging website Tumblr to the owner of popular online-publishing tool WordPress.com, unloading for a nominal amount a site that once fetched a purchase price of more than $1 billion.

BLOGGING DEAD FOR OVER A DECADE NOW
blogging 
6 days ago by maoxian
Yahoo bought Tumblr for $1.1B, six years later, owner Verizon to sell Tumblr for a few million
loopinsight  spike 
6 days ago by edan
😲 ☛ Verizon to Sell Tumblr to Owner - WSJ
from twitter
7 days ago by gpessia
... via Pocket
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7 days ago by schmitz
Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been overshadowed by rival social-media sites.…
7 days ago by MitchWagner
RT : automattic buys tumblr from verizon, will continue to ban porn.
from twitter
7 days ago by mshook
So, uh, guess my employer just bought Tumblr.
from twitter_favs
7 days ago by blowery
Verizon is selling Tumblr to WordPress owner Automattic Inc
from twitter_favs
7 days ago by moroz
RT : Is that optimism I feel about a Tumblr sale?? Seems like Automattic/Wordpress could actually be a good fit.
from twitter
7 days ago by dunstan
Verizon to Sell Tumblr to WordPress Owner - WSJ
from twitter
7 days ago by pr
“The sale price isn’t material to Verizon”
from twitter_favs
7 days ago by bperrier
Sarah Krouse:
<p>Verizon Communications has agreed to sell its blogging website Tumblr to the owner of popular online-publishing tool WordPress, unloading for a nominal amount a site that once fetched a purchase price of more than $1bn.

Automattic Inc. will buy Tumblr for an undisclosed sum and take on about 200 staffers, the companies said. Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been dwarfed by Facebook , Reddit and other services.

Verizon became Tumblr’s owner through the carrier’s 2017 acquisition of Yahoo as part of a bid to build a digital media and advertising business. The wireless carrier began seeking a buyer for Tumblr earlier this year, The Wall Street Journal reported…

…A decision last year by Verizon to ban adult content on Tumblr alienated some users.

[Automattic CEO Matt] Mullenweg said his company intends to maintain the existing policy that bans adult content. He said he has long been a Tumblr user and sees the site as complementary to WordPress.com. “It’s just fun,” he said of Tumblr. “We’re not going to change any of that.”

Tumblr has a strong mobile interface and dashboard where users follow other blogs, he said. Executives will look for ways WordPress.com and Tumblr can share services and functionality.</p>


So not Pornhub then. Guess that keeps their brand. But Tumblr was never truly worth $1bn (nor $750m, as Yahoo ludicrously "wrote it down" to). Perhaps $200m?
tumblr  wordpress 
7 days ago by charlesarthur
Hui. Wordpress-Mutter Automattic kauft Tumblr. (via @uniwave) https://t.co/41flV3sPGV

— Leander Wattig (@leanderwattig) August 12, 2019
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7 days ago by leanderwattig