Taboola, Outbrain and the Chum Supply Chain


30 bookmarks. First posted by jacobin 10 weeks ago.


I see liked this. Awesome! Because this idea was totally inspired by his article
from twitter_favs
5 days ago by AramZS
Ranjan here, and today I'm talking Taboola and Outbrain.

Most of my work in media has been on subscriptions and branded content, so I've never played in the depths of ad-tech darkness. But, I spent seven years trading currency derivatives and am well versed in the art of arbitrage. This is what makes a "Related Content" module so intriguing for me.
advertising  adtech 
6 days ago by euler
The Math

In plain English, and note, the following dollar amounts are completely hypothetical:

If I click this chum ad, Yahoo might pay Outbrain 10 cents for the click. Outbrain, as the middleman, would then pay WaPo 3 cents out of that.

Let's say 100 people click the Outbrain Yahoo! Search ad, they end up on the above page that is all search ads. If 2 of those people click on ads for these 5G services, which Google's Keyword Planner tells me are conservatively at $10.00 per click, you can start to get a sense of how this works.

Again, I have no idea the exact numbers here, but in this hypothetical example, for every 100 clicks, Yahoo would make $20, and pay Outbrain $10 of that, who would then pay WaPo $3. It's nearly risk-free and it's genius. And depressing.
Outbrain  Media  Internetz 
6 days ago by mikon_nikon
Ranjan here, and today I'm talking Taboola and Outbrain. Most of my work in media has been on subscriptions and branded content, so I've never played in the depths of ad-tech darkness. But, I spent seven years trading currency derivatives and am well versed in the art of arbitrage. This is what makes a "Related Content" module so intriguing for me.
6 days ago by rawland
The dark underbelly of ad-tech.
from twitter_favs
6 days ago by offthree
An interesting analysis about the "related content" ads on many news outlets that are anything but related and the economies behind it.
ads  advertising 
7 days ago by splitbrain
Ranjan here, and today I'm talking Taboola and Outbrain. Most of my work in media has been on subscriptions and branded content, so I've never played in the depths of ad-tech darkness. But, I spent seven years trading currency derivatives and am well versed in the art of arbitrage.
crap  detritus  digital  debris  internet  kipple  poor  images  spam  stream 
7 weeks ago by therourke
RT : Who makes money out of the 'chumbox' recommendations?
from twitter
9 weeks ago by vruba
On this week’s @The_Margins, my co-host @ranjanxroy went deep on the “related content” Taboola/Outbrain supply chain. It’s not for the faint of heart or…
from instapaper
10 weeks ago by mathewi
Ranjan here, and today I'm talking Taboola and Outbrain. Most of my work in media has been on subscriptions and branded content, so I've never played in the…
from instapaper
10 weeks ago by yudha87
so much weird stuff squirming under the surface of the web
from twitter_favs
10 weeks ago by jacobin