Flat UI Elements Attract Less Attention and Cause Uncertainty


89 bookmarks. First posted by rajas 11 weeks ago.


In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
product 
7 weeks ago by arek
source: iOS Dev Weekly
interface  design  advice 
9 weeks ago by otto
In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
webDesign 
9 weeks ago by joeybaker
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users rely on to understand what is clickable.
Archive  eyetracking  interaction  design  interface  user  experience  research 
10 weeks ago by bruno
Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.
research  ux  design  flatdesign  ui  inspiration  reference 
10 weeks ago by Shoord
Summary: Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.
fridayfrontend  accessibility  usability  flat  design  ux 
10 weeks ago by spaceninja
In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
research  usability  ux 
10 weeks ago by cspanring
Flat UI Elements Attract Less Attention and Cause Uncertainty
from twitter
10 weeks ago by gpessia
“Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones. Using eyetracking equipment to track and visualize users’ eye movements across interfaces, we investigated how strong clickability signifiers (traditional clues such as underlined, blue text or a glossy 3D button) and weak or absent signifiers (for example, linked text styled as static text or a ghost button) impact the ways users process and understand web pages.”
ifttt  facebook 
10 weeks ago by zeldman
RT : Kate Meyer: Flat UI Elements Attract Less Attention and Cause Uncertainty
from twitter
10 weeks ago by nschaden
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users rely on to understand what is clickable.
10 weeks ago by pitiphong_p
Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.
#usability  #visualDesign  #flatDesign  #research 
10 weeks ago by juliannorton
By Kate Meyer - Sep 3, 2017
articles  UI  research  forms 
11 weeks ago by mycotn
Flat UI Elements Attract Less Attention and Cause Uncertainty
from twitter_favs
11 weeks ago by matthillco
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers . Many modern UIs have ripped out the perceptible cues that…
from instapaper
11 weeks ago by joostvanderborg
In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
11 weeks ago by philjr
Notice that those characteristics are also just good, basic UX design best practice: visual simplicity, external consistency, clear visual hierarchy, and contrast.
design  ux  flat 
11 weeks ago by yorksranter
In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
research  usability  userexperience  webdesign  userinterface 
11 weeks ago by garrettc
Dans un test, les utilisateurs étaient 22% plus lents si le design du site était flat.
from twitter
11 weeks ago by Baptiste
Flat UI Elements Attract Less Attention and Cause Uncertainty
from twitter
11 weeks ago by peba
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers . Many modern UIs have ripped out the perceptible cues that…
from instapaper
11 weeks ago by ericaheinz
Summary: Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.
ui  ux  research  design 
11 weeks ago by since1968
In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
ui  ergonomics  webdesign 
11 weeks ago by pankkake
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users rely on to understand what is clickable. via Pocket
11 weeks ago by laurajnash
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users rely on to understand what is clickable.
article 
11 weeks ago by mud
RT : Eyetracking study: flat design problematic
usability  design  science  News  from twitter_favs
11 weeks ago by archangel
Also, this is a fun story about how Time On Page/User Engagement Time can be a false positive b/c of bad design
from twitter
11 weeks ago by AramZS
RT : UIs with weak signifiers (eg flat designs) require more user effort and time than strong ones.
from twitter
11 weeks ago by miaridge
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users rely on to understand what is clickable. Using eyetracking equipment to track and visualize users’ eye movements across interfaces, we investigated how strong clickability signifiers (traditional clues such as underlined, blue text or a glossy 3D button) and weak or absent signifiers (for example, linked text styled as static text or a ghost button) impact the ways users process and understand web pages.
ui  usability  ux  webdev 
11 weeks ago by mikael
In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
ux  ui  design  usability  research  flat  contrast 
11 weeks ago by e2b
Nielsen/Norman Group сравнили дизайн нескольких сервисов с элементами управления в классическом виде с явными индикаторами кликабельности и более характерными для плоского дизайна, когда они хуже выделены относительно основного контента. Варианты дизайна так себе, так что сравнение не очень репрезентативное, но цифры интересные.
UX  metro  trends  problems  issue  research  statistics 
11 weeks ago by jvetrau
Flat UI Elements Attract Less Attention and Cause Uncertainty
from twitter
11 weeks ago by jackysee
?언제까지 플랫UI를 고집해야 할까
research  usability 
11 weeks ago by safe1981
In an eyetracking experiment comparing different clickability clues, weak and flat signifiers required more user effort than strong ones.
contrast  flat-design  user-experience 
11 weeks ago by richardsison
The usability testers compared "flat" and "slightly 3D" pages:
<p>When we compared average number of fixations and average amount of time people spent looking at each page, we found that:<br />• The average amount of time was significantly higher on the weak-signifier versions than the strong-signifier versions. On average participants spent 22% more time (i.e., slower task performance) looking at the pages with weak signifiers.<br />• The average number of fixations was significantly higher on the weak-signifier versions than the strong-signifier versions. On average, people had 25% more fixations on the pages with weak signifiers.
(Both findings were significant by a paired t-test with sites as the random factor, p < 0.05.)

This means that, when looking at a design with weak signifiers, users spent more time looking at the page, and they had to look at more elements on the page. Since this experiment used targeted findability tasks, more time and effort spent looking around the page are not good. These findings don’t mean that users were more “engaged” with the pages. Instead, they suggest that participants struggled to locate the element they wanted, or weren’t confident when they first saw it.</p>


Even so, people are going to go with flat design, because it's trendy. For a couple of years. Then it'll be 3D buttons everywhere.
design  usability  ux  research 
11 weeks ago by charlesarthur
The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers . Many modern UIs have ripped out the perceptible cues that…
from instapaper
11 weeks ago by kohlmannj
Why 3D depth in UI still matters
from twitter
11 weeks ago by coltcha
Flat Elements Attract Less Attention and Cause Uncertainty Interesting study by
from twitter
11 weeks ago by tomstardust