yolandaenoch + sonari-glinton   1

Using Black Celebrities To Push Pop, Pudding And Politics : Code Switch : NPR
Sonari Glinton, a business correspondent at NPR, brought us Burrell's story. He says Burrell changed how advertisers thought about who they could sell to, and who their audiences might buy from. Burrell's agency found that white audiences responded more positively to ads with black actors and celebrities targeted to black people than they did to ads aimed at white consumers. (Make of the implications there what you will.)
advertising  culture  mcdonalds  sonari-glinton  npr-code-switch  gene-demby  tom-burrell 
september 2017 by yolandaenoch

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