yolandaenoch + advertising   12

A Campaign for BASF - The New York Times
Its name is well enough known. In almost every brand awareness test, its 14-year-old North American commercial tagline -- "We don't make a lot of the products you buy. We make a lot of the products you buy better" -- ranks among the most recognized corporate slogans.
basf  advertising  ads  the-new-york-times  claudia-h-deutsch 
10 weeks ago by yolandaenoch
Body Positivity Is a Scam - Racked
Like most ideas that become anodyne and useless enough for corporate marketing plans, “body positivity” didn’t begin that way — it started out radical and fringe, as a tenet of the fat acceptance movement of the 1960s. Back then, body positivity was just one element of an ideology that included public anti-discrimination protests and anti-capitalist advocacy against the diet industry, and it made a specific political point: To have a body that’s widely reviled and discriminated against and love it anyway, in the face of constant cultural messaging about your flaws, is subversive.

The way these companies see it, our self-perception is unrelated to the external forces that determine the circumstances of our existence, which is why they think telling us to do better is enough to absolve them of responsibility. When brands offer solutions like using bigger models or those with more varied skin tones, or vowing that cellulite or stretch marks will survive their ads’ retouching process, they’re just barely eliding the fact that they think the problem is all in your head. Show you some different pictures and everything will get better, right?

In this system, corporate interests have a clear opening to insert themselves into the fray and emerge as heroes simply by hiring an ad agency or casting director who can read the room, and without changing their business’s treatment of anyone.

Nothing has changed in how most people feel about themselves; instead, it’s simply become very gauche to articulate any of those negative feelings. That wouldn’t be very body-positive of you.
advertising  dove  target  racked  amanda-mull  body-image  body-shaming  body-positivity 
june 2018 by yolandaenoch
Artist And Scholar Rebekah Modrak Calls Out The Cultural Appropriation Of Black Detroit In New Work 'Rethink Shinola' | BLAVITY
Finally she asks consumers to "rethink Shinola. Stop buying colonialist versions of Detroit and blackness. Do not buy Shinola products."

For more information on Rethink Shinola and to view Modrak's artwork, visit http://rethinkshinola.com/. Note that the piece was designed to be viewed on a desktop or laptop rather than on a mobile device.
shinola  blavity  cultural-appropriation  detroit  advertising  black-people  rebekah-modrak  racism  white-supremacy 
december 2017 by yolandaenoch
Using Black Celebrities To Push Pop, Pudding And Politics : Code Switch : NPR
Sonari Glinton, a business correspondent at NPR, brought us Burrell's story. He says Burrell changed how advertisers thought about who they could sell to, and who their audiences might buy from. Burrell's agency found that white audiences responded more positively to ads with black actors and celebrities targeted to black people than they did to ads aimed at white consumers. (Make of the implications there what you will.)
advertising  culture  mcdonalds  sonari-glinton  npr-code-switch  gene-demby  tom-burrell 
september 2017 by yolandaenoch

Copy this bookmark:



description:


tags: