williger + social   1186

How Site Speed Can Have a Direct Effect on Your Revenue [Infographic]
I’m sure we’ve all been there before -- shopping online, excited to buy a [insert an item you’ve been dying to get] and find yourself navigating through various sites to get the best product or deal you can find.
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19 hours ago by williger
LinkedIn Live Video and Company Page Updates : Social Media Examiner
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
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20 hours ago by williger
Promising Changes Coming to LinkedIn to Reduce Spam & Empower Admins
A few years back, LinkedIn groups were a great way to connect with other professionals in your industry and generate valuable conversations around trending topics. However, they quickly became overloaded with spam, promotions, and other clutter that made many flee.
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yesterday by williger
The Best Royalty Free Music Sites For Marketers
With more marketers getting into video, it’s important that we look at a vital part of the post production process: choosing music. Music can make the difference between a basic video and one that really inspires emotion in the viewer.
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yesterday by williger
How to Create a Website in 120 Minutes — Step-by-Step
Creating a website used to be a massive project. And expensive too.
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yesterday by williger
Should B2B Marketers Be Using Instagram Stories?
Instagram usage is on the rise, with one of the biggest areas of growth being Instagram Stories. Instagram Stories launched in August of 2016 and are now used by 400 million users every day.
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yesterday by williger
5 Characteristics of the Perfect Inbound Website
It's safe to say that most - if not all - businesses want a website that brings them perfectly packaged, highly qualified inbound leads. That is the most common goal we hear from our clients here at IMPACT, and why so many marketers pour hours of time and thousands of dollars into their websites.
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2 days ago by williger
Google’s New Remote Jobs Tag Can Help You Find Your Next Hire
via Pocket - Google’s New Remote Jobs Tag Can Help You Find Your Next Hire - Added February 14, 2019 at 01:27PM
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2 days ago by williger
The 6 Best WordPress Calendar Plugins – (Winter 2019 Review)
WordPress is the most popular content management system. Period. If you have a WordPress site — which you should if your site is a content site — you know how many plugins are available on this platform. There are thousands, literally thousands.
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2 days ago by williger
Checkbox Field Types, Revenue Reporting, & Multiple Score Properties [Hubcast 213]
via Pocket - Checkbox Field Types, Revenue Reporting, & Multiple Score Properties [Hubcast 213] - Added February 14, 2019 at 11:53AM
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2 days ago by williger
Page not found | Convince and Convert: Social Media Consulting and Content Marketing Consulting
Brace yourself: email unsubscribes are not necessarily bad. That may seem counter-intuitive.
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2 days ago by williger
5 Reasons to Embrace Email Unsubscribes | Convince & Convert
Brace yourself: email unsubscribes are not necessarily bad. That may seem counter-intuitive.
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2 days ago by williger
5 Ways Your Boss Wants You to Improve This Year
It’s a tradition to set New Year’s resolutions, and for many people, these goals involve improving things in their personal lives, like health and wealth.
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2 days ago by williger
The Toxic Myth of "Fearless" Leadership
The first time I heard someone say this, I was in my first few months at IMPACT. We were going from 36 people to 23. Yikes. I was slightly unnerved considering I’d just moved across the country. However, as we know, people leave jobs for lots of reasons.
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2 days ago by williger
The Ultimate Guide to Relationship Marketing
There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition.
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2 days ago by williger
7 of the Best A/B Testing Tools for 2019
In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results.
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2 days ago by williger
How to Use a CRM System to Maximize Sales and Growth
If you feel like it’s getting increasingly difficult to keep up with evolving customer demands, you’re certainly not alone. From email marketing and targeted ads, to social media and everything in between, there are more options than ever for reaching out to your target consumer base.
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2 days ago by williger
This is the Best Site Structure in 2019 According to Google
Digital marketers and SEO professionals are always talking about the seemingly infinite amount of elements that affect your website’s SEO health. However, one element that isn’t discussed as frequently is your physical site structure.
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3 days ago by williger
The 5 Best WordPress Security Plugins – (Winter 2019 Review)
You wouldn’t buy a brick and mortar business without getting a lock for the front door, right? I imagine you’d probably even get an alarm system and install some cameras.
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3 days ago by williger
The Many Pieces of the IMPACT Community (The IMPACT Show Ep. 70)
Check out the video recording below as well as the show notes. Enjoy and let us know what you thought in IMPACT Elite. Like what you saw? Make sure to subscribe to email reminders and give us a review on iTunes.
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3 days ago by williger
Is This the Best Brand Partnership Ever? | Convince & Convert Social Media Consulting
Brand partnerships are seemingly everywhere and in this social media age, it’s easier than ever for brands to interact. NOT COOL, COOKIE. RT @Oreo: Ever bring your own Oreo cookies to the movie theater? #slicksnacker
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3 days ago by williger
How Marketers Can Reach Peak Personalization in 2019
“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization.
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3 days ago by williger
Real Talk: Is Blogging Dead for Marketing?
A recent study showed that the only epidemic that has killed more things than the Black Plague in the last century is the digital marketer. (...don’t ask me for the name of the name of that study.) OK, yes, this was a tad dramatic of me, but I’m not exactly wrong either.
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3 days ago by williger
The Opportunity Cost Formula That’ll Help You Make Optimal Marketing Decisions
As humans, we hate loss. In fact, losing something emotionally impacts us more than gaining something of the same value.
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3 days ago by williger
What's Authentic Leadership, & How Do You Practice It
Whether you've recently been promoted to a leadership position, or you've been leading your team for years, it can often seem tricky to discern what being a "good" leader actually means.
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3 days ago by williger
How to Create LinkedIn Objective-Based Ads : Social Media Examiner
Do you want to optimize your LinkedIn ad campaigns? Wondering how objective-based advertising can help? In this article, you’ll discover how to create objective-based ads using LinkedIn’s updated Campaign Manager.
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3 days ago by williger
The Ultimate List of Instagram Stats [2019]
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.
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4 days ago by williger
The 10 Top Social Media Tools Brands are Using to Succeed in 2019
Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.
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4 days ago by williger
6 Stunning Examples of Pillar Pages We Love
By now you have probably heard the term pillar page and how important it is to consider it is in your 2019 strategy. If not, here is a quick definition to help you get caught up.
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4 days ago by williger
Google Search Console is Unifying Metrics to Make Gauging Performance Easier
Anyone in the digital marketing world has likely spent time in the Performance Report tool in Google Search Console.
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4 days ago by williger
4 Things Every Keyword Research Strategy Must Include
Keyword research is a tactic that has consistently evolved with search engine algorithm updates, approaches to content creation, search behavior, and user intent. I’ll dive into these in a moment, but first, some context.
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4 days ago by williger
The 5 Best WordPress Cache Plugins – (Winter 2019 Review)
How fast is your website? You might think your website is fast — but how fast is fast enough? You may be surprised that 47% of Internet users expect web pages to load in two seconds or less and they mean it: 40% of people will abandon websites that don’t load within three seconds.
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4 days ago by williger
"6 Elements of Product/Service Videos" [Film School For Marketers Podcast, Ep. 2]
Product/service pages are some of the most trafficked pages on your website. Additionally, using great product/service videos in the sales process can radically improve trust and revenue.
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4 days ago by williger
Spotify Becomes a Bigger Podcast Player with Gimlet & Anchor Acquisitions
Spotify is acquiring two of the top podcasting companies, Gimlet and Anchor, in an effort to “become the leading platform for podcast creators around the world and the leading producer of podcasts,” according to their blog post.
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4 days ago by williger
How to Run a Structured Interview (Questions Included)
Imagine this -- a hiring manager is choosing between two candidates of similar expertise, so she invites them both into the office for an in-person interview. However, she's given power to choose which questions she asks each one.
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4 days ago by williger
51 YouTube Stats Every Video Marketer Should Know in 2019
In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!” That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it.
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4 days ago by williger
Client onboarding guide for building a strong relationship from the get-go
They said ‘yes’! Landing a new client is easily one of the most exciting moments in a freelancer’s workflow.
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4 days ago by williger
Everything You Need to Know About the Principles and Types of Design
Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites. These are all things that can be designed. Heck, design has so many different meanings and application you wonder if the term can be defined at all.
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4 days ago by williger
A 7-Step Process to Make Marketing Videos That Work : Social Media Examiner
Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos.
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4 days ago by williger
Moz is Changing How it Scores Domain Authority. Here’s What It Means For You.
via Pocket - Moz is Changing How it Scores Domain Authority. Here’s What It Means For You. - Added February 11, 2019 at 03:26PM
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5 days ago by williger
How to Solve for the "Content Editing Takes Too Much Time" Problem
All aboard Liz's time machine! Please keep your hands, legs, and beer bellies inside the vehicle at all times, as we travel back to a late night four years ago. ? It was 9 p.m. Everyone else had gone home, and I was sitting at my desk in an empty office.
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5 days ago by williger
3 Findings That Prove Instagram Drives Shopping Behavior [NEW DATA]
There’s no stopping Instagram! New research from its parent company, Facebook, on consumer perception of brands on the platform has produced some interesting findings.
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5 days ago by williger
The 10 Best Form Plugin For WordPress – (Winter 2019 Review)
via Pocket - Best Form Plugin WordPress – (Review Updated For Winter of 2019) - Added February 11, 2019 at 12:03PM
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5 days ago by williger
[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics
Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work.
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5 days ago by williger
27 Quotes About Design to Get Your Creativity Flowing
Inspiration can often seem illusive and out-of-reach when you need it most. Unfortunately, you often can't call it a day when you're feeling uninspired or frustrated by your designs -- or lack thereof.
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5 days ago by williger
7 of the Most Creative Interactive Videos We've Ever Seen
In 2019, Rough Guides, a renowned travel guidebook, named Scotland the most beautiful country in the world.
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5 days ago by williger
3 Ways to Improve Instagram Engagement : Social Media Examiner
Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram.
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5 days ago by williger
Debunking the Stigma of AI & Machines Replacing Humans [TED Talk Video]
via Pocket - Debunking the Stigma of AI & Machines Replacing Humans [TED Talk Video] - Added February 09, 2019 at 07:56AM
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7 days ago by williger
YouTube Growth: Audience and Subscriber Numbers Are Rising : Social Media Examiner
via Pocket - YouTube Growth: Audience and Subscriber Numbers Are Rising - Added February 09, 2019 at 06:08AM
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7 days ago by williger
“Why Am I Seeing This? -- A New Level of Ad Transparency is Coming to Facebook
Facebook continues to crack down on non-consensual ad targeting with the release of their Custom Audience transparency feature later this month.
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8 days ago by williger
The 5 Best WordPress Backup Plugins – (Winter 2019 Review)
Imagine waking up one morning only to discover an error with your WordPress administrative dashboard. You contact your web hosting company, and they inform you that the website crashed — the handiwork of a hacker.
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8 days ago by williger
6 Digital Transformation Trends for 2019
Digital transformation is not a buzzword. I repeat. Digital transformation is not a buzzword. Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy.
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8 days ago by williger
How to Measure Event Marketing Performance and ROI | Marketo
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools.
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8 days ago by williger
The 4-Minute Guide to How Biweekly Pay Works
One of the first concerns your new business is likely to face is pay period -- should you pay your employees weekly? Biweekly? Monthly? Of course, you'll want to take into consideration both the needs of your employees, and your HR payroll administrators.
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8 days ago by williger
The Ultimate Guide to Crowdsourcing
When Charlie Jabaley, co-founder of the artist management and marketing firm Street Execs, released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. He had only sold a total of eight t-shirts.
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8 days ago by williger
How To Reduce Your Email Marketing Bounce Rate - OmniKick
There are a lot of ways. And, every trick doesn’t mean to solve your problem literally. In this post, you will find some of the best ideas which intend to reduce your bounce rate to a minimal level. These tips are best practices two, help you to achieve your desired email campaign success.
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8 days ago by williger
3 Ways to look more professional as a freelancer
Freelancing has become a very lucrative career path, as it offers more flexibility and freedom than permanent employment. However, while it can be gratifying, success is not always guaranteed—especially in very competitive fields.
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9 days ago by williger
How Bustle Uses Instagram Stories to Connect with Their Fans
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories. 
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9 days ago by williger
Building an eCommerce Business with Instagram Ads: From Zero to $100K
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads. 
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9 days ago by williger
How a Side Project Became a Thriving Business Through Instagram
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Kenny Sing, founder or Turn Studio, discusses how to grow an audience on Instagram. 
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9 days ago by williger
How Blenders Eyewear Creates Profitable Instagram Ad Campaigns
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. 
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9 days ago by williger
Nike’s Secret to Success on Instagram: Building an Engaged Community
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram. 
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9 days ago by williger
The Secret to Instagram Success: Square’s Community Curation Strategy
This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Nick Dimichino shares exactly how Square’s been able to grow an engaged following on Instagram. 
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9 days ago by williger
Reddit Advertising Could Be On The Rise Thanks to New CPC Ads
This week, popular online forum Reddit announced their expansion of ad options available to brands, launching cost-per-click ads.
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9 days ago by williger
HubSpot Partner Agency vs Traditional Agency: Which is Right for You?
via Pocket - HubSpot Partner Agency vs Traditional Agency: Which is Right for You? - Added February 07, 2019 at 02:27PM
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9 days ago by williger
Instagram Testing Quiz Stickers in Stories to Further Boost Engagement
Instagram is continuing to invest in Stories big time! The social media platform appears to be in the process of launching a new “Quiz Sticker” that users can add to their Stories.
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9 days ago by williger
42 Proven Ways to Grow Your Email List | MailMunch
The #1 rule for running a successful online business is that you should be constantly be building your email list. It is the one asset that can truly help you grow your business.
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9 days ago by williger
Date Picker Field Types, Sales Video Pushback, & Low-Key Product Updates [Hubcast 212]
This episode of the Hubcast is brought to you by ReachForce. I’ve got title anxiety about my INBOUND application… but we’re close!
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9 days ago by williger
Do the Right Thing, Even When It's Hard [The Customer Code Series]
Editor's note: This is the final post in a series on the HubSpot Customer Code. I haven’t decided yet if this is the final tenet in The Customer Code or the “platform” that supports the entire Code. But I think it’s the most important of all -- do the right thing, even when it’s hard ...
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9 days ago by williger
Why Email Marketing Newsletters Are Making a Comeback
Here’s the scoop on why marketers are turning back to email marketing newsletters and how you can create a newsletter that your audience can’t get enough of.
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9 days ago by williger
Why Our Formula for Success Is All Wrong
Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.
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9 days ago by williger
The Plain-English Guide to Domains & Domain Names
In 2009, the domain Fly.com was sold for $1.76 million. Even though this domain seems like it would be highly sought after, the asking price still seems a little steep. But Fly.
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9 days ago by williger
Surveying for Better Decisions: The Journey: Season 2, Episode 20 : Social Media Examiner
Wonder if you should survey your customers? Then watch The Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business.
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9 days ago by williger
New Andriod Accessibility Apps Catering to Hearing Impaired
via Pocket - New Andriod Accessibility Apps Catering to Hearing Impaired - Added February 06, 2019 at 03:59PM
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10 days ago by williger
Why Determining “Culture Fit” Is So Important in the Hiring Process
via Pocket - Why Determining “Culture Fit” Is So Important in the Hiring Process - Added February 06, 2019 at 02:09PM
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10 days ago by williger
12 Best Books About Word of Mouth Marketing | Convince & Convert Word of Mouth Consulting
Word of mouth marketing is the oldest, most cost-efficient, and most effective way to create customers and grow any business.
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10 days ago by williger
Where Marketing Attribution Falls Short—and How to Get it Right | Marketo
With the CMO often considered the most precarious position in the C-Suite, marketing attribution is top of mind for everyone looking to really measure the impact of their marketing departments. And with good reason—new data shows that 60% of marketers face pressure to prove ROI.
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10 days ago by williger
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