warrenellis + money + comms   1

Future Perfect » A Sense of Ownership
"Facial recognition will be a growing source of friction because the companies that are building businesses around connecting the physical you to some form of online identity will, over time connect people to the online you that makes them the most revenue, rather than the online you that makes the most sense to you. A lot of this will happen in the background, but there it will have sufficient visibility to be annoying e.g. a picture of your face as a search parameter triggering an advertisement for a particular kind of product."
tech  social  money  comms 
may 2013 by warrenellis

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