"How Tumblr and Instagram are fuelling a new generation of online-only streetwear upstarts"

"Zankme’s digital download card service allows musicians to upload music, videos, or photos and print custom download cards right with real-time customization.  Fans can redeem these cards, while artists can gather information on their fans including email addresses and location, helping them to pinpoint solid target markets for future tour plans."

"...this is not a plea for doing better advertising, it’s an argument for changing how we think about what we do. What those packshots reveal is a failure of imagination about what publishers do in the world..."