tysone + paula_scher   2

What they don’t teach you about identity design in design schools… « Identity Forum
"Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace…Getting a large, diverse group of people to agree ... means the designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali. The complicated process is worth money. That’s what clients pay for."
paula_scher  design  strategy  advice  forsnd 
april 2010 by tysone
Computer Arts - Paula Scher
[Tastemakers] assume that if the population likes it, therefore it’s crapola. But Apple proved them wrong. I think I once said I’d rather be The Beatles than Philip Glass – they’re both qualitative, it’s just that one has a broader appreciation from audiences than the other does.
paula_scher  design  pentagram 
september 2009 by tysone

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