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User-Led Innovation Can't Create Breakthroughs; Just Ask Apple and Ikea
“It’s all bullshit and hot air created to sell consulting projects and to give insecure managers a false sense of security. At Apple, we don’t waste our time asking users, we build our brand through creating great products we believe people will love.”
forsnd  design  usability  users  from delicious
february 2011 by tysone

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