tysone + forsnd + paula_scher   1

What they don’t teach you about identity design in design schools… « Identity Forum
"Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace…Getting a large, diverse group of people to agree ... means the designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali. The complicated process is worth money. That’s what clients pay for."
paula_scher  design  strategy  advice  forsnd 
april 2010 by tysone

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