tysone + forsnd + clients   2

Giving Better Design Feedback
First rule of design feedback: what you’re looking at is not art. It’s not even close. It’s a business tool in the making and should be looked at objectively like any other business tool you work with. The right question is not, “Do I like it?” but “Does this meet our goals?” If it’s blue, don’t ask yourself whether you like blue. Ask yourself if blue is going to help you sell sprockets. Better yet: ask your design team. You just wrote your first feedback question.
design  communication  clients  forsnd 
december 2010 by tysone
Tips On Buying Design
And while we’re talking about things not to be weird about: don’t talk professional designers down by telling them “this will look good in your portfolio.” Designers work for a living. You don’t tell your doctor your colonoscopy will look great on his office wall. This is no different.
advice  design  business  clients  forsnd 
august 2010 by tysone

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