tysone + 37signals + chipotle   1

How Chipotle, Pinkberry, and others win big by doing just a few things well - (37signals)
One thing you won’t find at Chipotle is dessert. Restaurant analysts say a cookie or other dessert at the end of the food line could instantly boost sales by 10 percent or more there. Ells doesn’t care. “We’ve had 10 years of double-digit comps in a row, and we’ve done that without cookies,” he says. “So why start now? I see only the downside to adding cookies.”
cookies  37signals  chipotle  simplicity  strategy 
november 2009 by tysone

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