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The Social Media Landscape [Infographic]
Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. The graphic has been updated to reflect the landscape in 2011. As social media continues to evolve, it’s difficult to keep up with all of the changes. This infographic will help marketers to quickly understand how each tool/platform can help in the execution of online campaigns.

The acceptance of social media’s importance by consumers has increased very quickly. People who believed it was relevant to digital marketing were thought to be overreacting and exaggerating its significance. These days, a social-media marketing strategy has clearly become a a vital part of advertising and customer outreach. Marketing channels, platforms, and tools that lack a social component — a way for consumers to actively engage with brands — are probably doomed to fail. But what worked last year may not work today, which is why it’s important to track this ever-changing space.

Here are the best tools for attaining each of the four main goals of any online campaign:

Customer communication: Facebook, Twitter, YouTube, Tumblr
Brand Exposure: Facebook, Twitter, LinkedIn, YouTube, Digg, Tumblr
Traffic to site: Digg, StumbleUpon
SEO: Flickr, YouTube, Digg, StumbleUpon, Tumblr

Here’s a small version of the infographic… You can view the full-sized image in this PDF.
Advertising  Digg  Facebook  Infographic  LinkedIn  Social_Media  Social_Networking  StumbleUpon  WOM  Word_of_Mouth  YouTube  Social_media_marketing  from google
april 2011 by tinynow
35 Great Social Media Infographics
Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. They illustrate information that would be unwieldy in text form and they act as a kind of visual shorthand, making information easy to understand and consume. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information.

It’s very helpful to use infographics in presentations, reports, articles, etc., to convey concepts. Instead of poring over figures and long reports to decipher data, an infographic can immediately explain what the data actually means.

Most of these have been scaled down or cropped. Each one has been linked to the original, so please visit the links to view them full-size.

If you know of any good ones that I’ve missed, please leave a comment and let me know!

1. The Social Engagement Spectrum

2. 10 Levels of Intimacy in Today’s Communication

3. The Social Media Effect

4. Social Marketing Compass

5. Facebook vs. Twitter

6. Balance Your Media Diet

7. Social Media Statistics

8. Social Web Involvement

9. The Spectrum of Online Friendship

10. How People Share Content on the Web

11. Donut Marketing

12. Twitter Territory

13. Twitter PR Strategy

14. The Journey of a Tweet

15. The Hierarchy of Digital Distractions

16. When Social Media Attacks

17. The Art of Listening

18. The Conversation Prism

19. Word of Mouth Visualized

20. Social Web Reputation Management Cycles

21. Twitter Statistics

22. The Story (So Far) of Twitter

23. Who Participates Online

24. Gender Balance on Social Networking Sites

25. Building a Company With Social Media

26. The Life Cycle of a Blog Post, From Servers to Spiders to Suits—to You

27. Social Media Spending

28. The Facebook Juggernaut

29. Twitter Perceptions of Google Buzz Over Time

30. Breakdown of the Blogosphere

31. Visualizing 6 Years of Facebook

32. The Boom of Social Sites

33. Age Distribution of Social Sites

34. Make Social Media Work for Your Company

35. The World Map of Social Networks
Facebook  Infographic  Metrics  Social_Media  Statistics  Twitter  Word_of_Mouth  Illustrations  Infographics  Social_media_infographics  Social_Networks  from google
march 2010 by tinynow

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