"He said cellulose [wood] is common in processed foods, often labeled as reduced-fat or high-fiber –- products like breads, pancakes, crackers, pizza crusts, muffins, scrambled eggs, mashed potato mixes, and even cheesecake. Inman himself keeps a box of Wheat Thins Fiber Selects crackers, manufactured by Kraft Foods Nabisco brand, at his desk, and snacks on them daily, clearly unmoved by the use of wood pulp in its ingredients."