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How to create a user persona - 99designs
Across every industry, across every nation, business people are asking the same question: “What do my customers want?” Never has this been more important than now, when competition is fiercest and the demand for convenience is at its highest.

Yet there is no single answer to this question: simply crunching numbers won’t reveal exact customer needs, nor can you rely on past strategies since customer tastes change regularly. However, many companies are finding success using an outside-the-box solution: the user persona (a.k.a. buyer persona, a.k.a. marketing persona).
persona  consumer  customer  understanding  journey 
20 days ago
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