How to create a user persona - 99designs
Across every industry, across every nation, business people are asking the same question: “What do my customers want?” Never has this been more important than now, when competition is fiercest and the demand for convenience is at its highest.

Yet there is no single answer to this question: simply crunching numbers won’t reveal exact customer needs, nor can you rely on past strategies since customer tastes change regularly. However, many companies are finding success using an outside-the-box solution: the user persona (a.k.a. buyer persona, a.k.a. marketing persona).
persona  consumer  customer  understanding  journey 
20 days ago
« earlier      
ads advertising advice agency aggregator ai amazon analytics animation app apple apps architecture art article audio bbc beer blog blogging blogs book books brand branding brands business campaign change china clothes clothing collaboration community conference consultancy content cooking cool corporate creative creativity culture data delicious design development digibehaviour digital disruption ecommerce education elearning email environment event events facebook fashion film finance flash food free from fun funny furniture future game games gaming google graphic graphics green guardian guide health history holiday home hotel house howto hr humor humour idea ideas ifttt illustration image images information innovation inspiration interactive interesting internet interview iphone job journalism kids leaders leadership learning life list london mac magazine management map maps marketing mashup media mobile money movie movies mp3 music news nyt office online people phone photo photography photos planning podcast politics portfolio presentation privacy productivity psychology questions recipe recipes reference research resource resources restaurant retail retro science search seo sharing shop shopping skills social socialmedia socialnetwork socialnetworking society software startup statistics stats stealth story storytelling strategy streaming talent teaching team tech technology tips tool tools training transformation travel trends tutorial tv twitter typography uk ux video videos viral visualisation visualization web web2.0 webdesign website wired work workshop writing youtube

Copy this bookmark: