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How feelings took over the world | Culture | The Guardian
The promise of expertise, first made in the 17th century, is to provide us with a version of reality that we can all agree on. The promise of digital computing is to maximise sensitivity to a changing environment. Timing becomes everything.
mood  socialmedia 
7 days ago
When Did Flawed Data Become OK? | AdExchanger
The data that powers the bulk of programmatic ad spend can only identify if a user is male or female about 50% of the time
data 
7 days ago
Dmexco briefing: 4 themes that will dominate Dmexco - Digiday
Supply- and demand-side platforms all sound the same, though, and independent vendors need to find ways to differentiate themselves.
commoditisation 
7 days ago
Mediatel: Newsline: Why is behavioural science important to advertising?
A consumer’s mood when they see an ad will significantly impact how they process and recall it, but is rarely discussed.
illuma 
12 days ago
What is the future of link building? | Econsultancy
Something else that I am convinced will start to happen soon is that Google will start to bring user sentiment to play a much larger part in the algorithm.
sentiment  mood  google  seo 
14 days ago
WE ARE IN AN EFFICIENCY BUBBLE – BBH
efficiency is nice, effectiveness is just so much better.
effectiveness 
14 days ago
Many US Facebook users have changed privacy settings or taken a break | Pew Research Center
Around four-in-ten (42%) say they have taken a break from checking the platform for a period of several weeks or more, while around a quarter (26%) say they have deleted the Facebook app from their cellphone.
facebook  research 
14 days ago
Mind The Gap: Addressing The Digital Brand Deficit | AdExchanger
I’d argue we’re witnessing the perfect storm of three interwoven factors that make it nearly impossible to close the gap between advertising investment and returns: the dismal ratio between digital media budgets and their actual media buying power, an overreliance on audience targeting and the near complete disregard for the content environment perpetuated by marketers’ love affair with too-cheap-to-be-true programmatic advertising CPMs.
advertising 
14 days ago
Binet: Digital has skewed marketers too far into sales-driven advertising - CMO Australia
For Binet, the idea the whole of marketing should move to one-to-one engagement is “nonsense”.
branding  research  performance  binet 
14 days ago
The cult of WeWork | Insight | Property Week
“I can see why you might think this is like a cult, but working in tech we are isolated from that.
wework 
19 days ago
Franken-algorithms: the deadly consequences of unpredictable code | Technology | The Guardian
We believe that if a system is deterministic (acting according to fixed rules, this being the definition of an algorithm) it is predictable – and that what is predictable can be controlled. Both assumptions turn out to be wrong.
alogrithm  AI 
20 days ago
Some companies backtrack on taking marketing in-house - Digiday
“What is changing in the marketing space is that the value that companies find in external services is moving from human expertise to automation software.”
inhouse 
22 days ago
The impact of GDPR, in 5 charts - Digiday
87 percent of marketers said they plan to increase contextual targeting in the next 12 months
gdpr 
26 days ago
The Mind is Flat - why we have no hidden depths | News | Warwick Business School
I want to convince you that the mind is flat: that the very idea of mental depth is an illusion. The mind is, instead, a consummate improviser, inventing actions, and beliefs and desires to explain those actions, with wonderful fluidity.
psychology 
4 weeks ago
The simplest explanation of machine learning you’ll ever read
Machine learning is a new programming paradigm, a new way of communicating your wishes to a computer.
AI 
6 weeks ago
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