robertogreco + zachseward   1

Press Play — Press Play: Making and distributing content in the present future we are living through. — Medium
"This thing of ours:

This course, Press Play, aspires to be a place where you make things. Good things. Smart things. Cool things. And then share those things with other people. The idea of Press Play is that after we make things we are happy with, that we push a button and unleash it on the world. Much of it will be text, but if you want to make magic with a camera, your phone, or with a digital recorder, knock yourself out. But it will all be displayed and edited on Medium because there will be a strong emphasis on working with others in this course, and Medium is collaborative.

While writing, shooting, and editing are often solitary activities, great work emerges in the spaces between people. We will be working in groups with peer and teacher edits. There will be a number of smaller assignments, but the goal is that you will leave here with a single piece of work that reflects your capabilities as a maker of media.But remember, evaluations will be based not just on your efforts, but on your ability to bring excellence out of the people around you. Medium has a remarkable “notes” function where the reader/editor can highlight a specific word, phrase or paragraph and comment, suggest a tweak or give an attaboy. This is counter-intuitive, but you will be judged as much by what you put in the margins of others work as you are for your own. (You should sign on to Medium as soon as you can. You can log in with Facebook or Twitter credentials. Pithy instructions on writing and collaborating on Medium: here, here, here, and, yes, here.)To begin with, we will look at the current media ecosystem: how content is conceived, made, made better, distributed, and paid for. We will discuss finding a story, research and reporting, content management systems, voice, multimedia packaging, along with distribution and marketing of work. If that sounds ambitious, keep in mind that in addition to picking this professor and grad assistant, we picked you. We already know you are smart, and we just want you to demonstrate that on the (web) page.

What we‘ll create:

Together, we will make a collection of stories on Medium around a specific organizing principle — it could be a genre, topic, reading time, or event — which we’ll decide on in collaboration as well. And once we get stories up and running, we will work on ways of getting them out there into the bloodstream of the web.

In order to have a chance of making great work, you have to consume remarkable work. Fair warning: There will be a lot of weekly reading assignments. I’m not sliming you with a bunch of textbooks, so please know I am dead serious about these readings. Skip or skim at your peril.

I will be bringing in a number of guest speakers. They will be talented, accomplished people giving their own time. Please respond with your fullest attention.

So, to summarize: We will make things — in class, in groups, by our lonely selves — we will work to make those things better, and, if we are lucky, we will figure out how to beckon the lightning of excellence along the way."
davidcarr  2014  web  online  internet  syllabus  education  journalism  writing  howwewrite  ta-nehisicoates  teaching  mooc  moocs  lesliejamison  clayshirky  alexismadrigal  jessicatesta  nrkleinfield  sarahkoenig  davidfosterwallace  elizabethroyte  zachseward  joshuadavis  shanesnow  brianlam  kevinkelly  luciamoses  storytelling  vincentmorisset  emilygibson  caityeaver  mischaberlinski  triciaromano  hamiltonnolan  camilledodero  erinleecarr  mariakonikkova  tonyhaile  ralphabellino  mashacharnay  santiagostelly  timstelloh  jayrosen  felixsalmon  multimedia  socialmedia  canon  engagement  media  distribution  voice  syllabi 
february 2015 by robertogreco

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