robertogreco + web2.0 + voice   1

Rands In Repose: A Signature Cadence
"it sounds like someone rather than something is saying it. It sounds authentic. ... It’s a little thing. In the huge pile of work building a website, the words chosen to deliver small messages might seem important, but these small words define a personality and both personality and reputation are built on decisions that feel too small to matter. ... This conversational tone has a purpose. By sounding like a human, these small wording decisions push the technology out of the way to reveal what we really care about: the people. Yeah, they’re faking us out. Yeah, it’s a script that is randomly saying “Hi” in every language possible, but look at the design intent. You are being benignly deceived into believe that you aren’t interacting with a computer, you’re staring through a window at other people. And that’s where your head should be. Not worrying about how it might work, but who you might find on the other side. ... Mostly, I like the authentic tone that came with Web 2.0."
flickr  language  identity  webdesign  interface  human  community  culture  internet  web2.0  voice  writing  webdev 
december 2008 by robertogreco

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