robertogreco + trendwatching   9's June - July 2010 Trend Briefing covering "MASS MINGLING"
"Long gone are the days when 'online' was synonymous with social isolation and loneliness. In fact, we're now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend, begging to be turned into new services for your customers."
cyberspacetomeatspace  meatspace  2010  socialnetworking  socialmedia  trendwatching  marketing  via:cervus  internet  location  foursquare  facebook  online  mobile  culture  media  trends  massmingling  meetups  technology  social  web  community 
july 2010 by robertogreco's December 2008 Trend Briefing, covering half a dozen consumer trends for 2009
Nichetributs, Luxyoury, Feedback 3.0, Econcierge, Mapmania (see quote), and Happy Endings. "As the Googles, Nokias (who expect half of their handsets to be GPS enabled by 2010-2012), MapQuests, Navteqs, Openstreetmap.orgs, Apples and TomToms of this world continue to build the necessary infrastructure, devices and apps, any consumer-focused brand would be stupid not to be partnering or experimenting with map-based services. Why? Geography is about everything that is (literally) close to consumers, and it's a universally familiar method of organizing, finding and tracking relevant information on objects, events and people. And now that superior geographical information is accessible on-the-go, from in-car navigation to iPhones, the sky is the limit."
technology  branding  trendwatching  geoweb  maps  mapping  location  geography  trends  2009  mobile  marketing  participation  feedback  forums  luxury  consumers  consumption  recession  savings  green  ecology  simplicity  frugality  identity  transparency  reviews 
december 2008 by robertogreco "OFF=ON"
"OFF=ON | More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive or fast moving consumer goods."
trends  trendwatching  online  offline  advertising  marketing  innovation  internet  culture  language 
september 2008 by robertogreco
Springwise: Education
"Springwise and its network of 8,000 spotters scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds from San Francisco to Singapore."
education  trends  trendwatching  business  learning  lcproject  entrepreneurship  ideas 
june 2008 by robertogreco
CoolTown Studios
"blog of CoolTown Beta Communities, which focuses on implementation as crowdsource-based placemaking & economic development firm committed to codeveloping natural cultural districts for creatives, by creatives."
architecture  developers  cities  collectiveintelligence  collaboration  creativeclass  crowdsourcing  creativity  urban  urbanism  trendwatching  design  planning  sustainability  redevelopment  development  placebranding  place  community 
march 2008 by robertogreco
8 trends to capitalize on in 2008
"Transient Sphere: consumers driven by experiences instead of fixed—entertainment, discovery, fighting a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions."
trendwatching  trends  social  networking  design  future  experience  business  marketing  unproduct  entertainment  simplicity  branding  consumerism  fabbing  fabrication  ponoko  diy 
november 2007 by robertogreco

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