robertogreco + teamwork + pedagogy   1

Why group norms kill creativity - elearnspace [quote from: http://www.spring.org.uk/2009/06/why-group-norms-kill-creativity.php]
"Unfortunately groups only rarely foment great ideas because people in them are powerfully shaped by group norms: the unwritten rules which describe how individuals in a group ‘are’ and how they ‘ought’ to behave. Norms influence what people believe is right and wrong just as surely as real laws, but with none of the permanence or transparency of written regulations…the unwritten rules of the group, therefore, determined what its members considered creative. In effect groups had redefined creativity as conformity."
creativity  collaboration  pedagogy  psychology  management  innovation  conformity  groupthink  trends  genius  groups  diversity  teamwork  teams 
august 2009 by robertogreco

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