robertogreco + teamwork + epiphanies   1

Updated: My speech at The Economist (on innovation)
"First, most teams don’t work. They don’t trust each other. They are not led in a way that creates a culture where people feel trust. Think of most of your peers  – how many do you trust? How many would you trust with a special, dangerous, or brilliant idea?  I’d say, based on my experiences at many organizations, only one of every three teams, in all of the universe, has a culture of trust. Without trust, there is no collaboration. Without trust, ideas do not go anywhere even if someone finds the courage to mention them at all."



"Without teams of trust and good leaders who take risks innovation rarely happens. You can have all the budget in the world, and resources, and gadgets, and theories and S-curves and it won’t matter at all. Occam’s razor suggests the main barrier to innovation are simple cultural things we overlook because we like to believe we’re so advanced. But mostly, we’re not."



"Next, we need to get past our obsession with epiphany. You won’t find any flash of insight in history that wasn’t followed, or proceeded, by years of hard work. Ideas are easy. They are cheap. Any creativity book or course will help you find more ideas. What’s rare is the willingness to bet you reputation, career, or finances on your ideas. To commit fully to pursuing them. Ideas are abstractions. Executing and manifesting an idea in the world is something else entirely as there are constraints, political, financial, and technical that the ideas we keep locked up in our minds never have to wrestle with. And this distinction is something no theory or book or degree can ever grant you. Conviction, like trust and willingness to take risks, is exceptionally rare. Part of the reason so much of innovation is driven by entrepreneurs and independents is that they are fully committed to their own ideas in ways most working people, including executives, are not.

Lastly, I need to talk about words. I’m a writer and a speaker, so words are my trade. But words are important, and possibly dangerous, for everyone. A fancy word I want to share is the word reification. Reification is the confusion between the word for something and the thing itself. The word innovation is not itself an innovation. Words are cheap. You can put the word innovation on the back of a box, or in an advertisement, or even in the name of your company, but that does not make it so. Words like radical, game-changing, breakthrough, and disruptive are similarly used to suggest something in lieu of actually being it. You can say innovative as many times as you want, but it won’t make you an innovator, nor make inventions, patents or profits magically appear in your hands."
words  innovation  trust  teams  teamwork  leadership  administration  tcsnmy  ideas  howwework  howwelearn  risktaking  culture  conviction  gamechanging  disruption  invention  epiphanies  2010 
may 2013 by robertogreco

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